--- title: "Meaning & Key Takeaway of: The business community wants remarkable…" description: "\"The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisement..." image: "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png" --- # The business community wants remarkable advertising, but… ![“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull… our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among…” quote by David Ogilvy](https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png) [Download](https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png) [Open image](https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png) > “The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull… our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues that advertising needs bold, unconventional talent, often found among rebels, to avoid dullness. **In simple terms:** Bold talent needed for compelling ads. Key Takeaway Hire nonconformists to spark creativity. Themes advertising creativity talent nonconformity business Mood inspirational critical Type business creative When to use this quote - ad agencies - brand campaigns - creative workshops Key Concepts innovation rebellion marketing strategy Questions to Reflect On - How can firms balance rebellion with brand consistency? - What risks exist when hiring unconventional talent? A Different Perspective Rebels may clash with corporate culture. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Business](https://sms4smile.com/quotes/about/business/) [Business community](https://sms4smile.com/quotes/about/business-community/) [Cold](https://sms4smile.com/quotes/about/cold/) [Cold shoulder](https://sms4smile.com/quotes/about/cold-shoulder/) [Community](https://sms4smile.com/quotes/about/community/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Rebel](https://sms4smile.com/quotes/about/rebel/) [Talent](https://sms4smile.com/quotes/about/talent/) ## Related quotes > [“There had never been any talent, any talent to draw or paint or to make music or to write or to make any of…](https://sms4smile.com/quotes/anne-rice/there-had-never-been-any-talent-any-talent-to-draw-or-paint-or-to/) [anne rice](https://sms4smile.com/quotes/author/anne-rice/) > [Talent is talent, and everybody knows somebody who has talent or ability, but they never really converted it into a productive performance for whatever…](https://sms4smile.com/quotes/nick-saban/talent-is-talent-and-everybody-knows-somebody-who-has-talent-or/) [Nick Saban](https://sms4smile.com/quotes/author/nick-saban/) > [nerve, not talent, is the one necessary and sufficient trait for success. (Wouldn't it be ideal if it were talent? But talent with no…](https://sms4smile.com/quotes/lynda-obst/nerve-not-talent-is-the-one-necessary-and-sufficient-trait-for/) [Lynda Obst](https://sms4smile.com/quotes/author/lynda-obst/) > [There is no such thing as talent. What they call talent is nothing but the capacity for doing continuous work in the right way.](https://sms4smile.com/quotes/winslow-homer/there-is-no-such-thing-as-talent-what-they-call-talent-is-nothing-but/) [Winslow Homer](https://sms4smile.com/quotes/author/winslow-homer/) > [Everybody has talent and it's just a matter of moving around until you've discovered what it is. A talent is a combination of something…](https://sms4smile.com/quotes/george-lucas/everybody-has-talent-and-it-s-just-a-matter-of-moving-around-until/) [George Lucas](https://sms4smile.com/quotes/author/george-lucas/) > [Talent? What is talent but the ability to get away with something?](https://sms4smile.com/quotes/tennessee-williams/talent-what-is-talent-but-the-ability-to-get-away-with-something/) [Tennessee Williams](https://sms4smile.com/quotes/author/tennessee-williams/) > [“The capacity for personal freedom is a rare talent. Talent exists to be used. We do not ask sheep to be wolves; we, the…](https://sms4smile.com/quotes/matthew-stover/the-capacity-for-personal-freedom-is-a-rare-talent-talent-exists-to/) [Matthew Stover](https://sms4smile.com/quotes/author/matthew-stover/) > [The important talent is the talent to develop one's talent.](https://sms4smile.com/quotes/howard-stein/the-important-talent-is-the-talent-to-develop-one-s-talent/) Howard Stein > [“A talent is no talent, unless it is used for the benefit of other people.”](https://sms4smile.com/quotes/bryant-mcgill/a-talent-is-no-talent-unless-it-is-used-for-the-benefit-of-other/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [Everybody has a talent, but its what you do with that talent to make it great.](https://sms4smile.com/quotes/alex-morgan/everybody-has-a-talent-but-its-what-you-do-with-that-talent-to-make/) [Alex Morgan](https://sms4smile.com/quotes/author/alex-morgan/) > [It's not enough to have talent. You have to have a talent for your talent.](https://sms4smile.com/quotes/stella-adler/it-s-not-enough-to-have-talent-you-have-to-have-a-talent-for-your/) [Stella Adler](https://sms4smile.com/quotes/author/stella-adler/) > [No talent? No talent? You're the one with no talent, you haven't had a hit in 10 years! -Kendall](https://sms4smile.com/quotes/big-time-rush/no-talent-no-talent-you-re-the-one-with-no-talent-you-haven-t-had-a/) [Big Time Rush](https://sms4smile.com/quotes/author/big-time-rush/) > [Talent? That's not talent. Talent is Liza Minnelli tap dancing and singing at the same time. What I just saw was devastation. Dying man…](https://sms4smile.com/quotes/tiffanie-debartolo/talent-that-s-not-talent-talent-is-liza-minnelli-tap-dancing-and/) [Tiffanie DeBartolo](https://sms4smile.com/quotes/author/tiffanie-debartolo/) > [I have a good eye for talent, and my talent performs the best.](https://sms4smile.com/quotes/roger-ailes/i-have-a-good-eye-for-talent-and-my-talent-performs-the-best/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [“No one is born with a talent. Talent is something we create on our own with practice and dedication.”](https://sms4smile.com/quotes/airicka-phoenix/no-one-is-born-with-a-talent-talent-is-something-we-create-on-our-own/) [Airicka Phoenix](https://sms4smile.com/quotes/author/airicka-phoenix/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Advertisements quotes > [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) > [In advertisements for your favorite products, are women denigrated or objectified in some way? 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To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) > [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/) [Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/) > [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/) [Haki R. 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We're living in the disturbed societies of…](https://sms4smile.com/quotes/marina-abramovic/today-our-attention-is-less-than-the-television-advertisement-we-re/) [Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/) Browse all 239 Advertisements quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull… our business needs massive transfusions of talent. 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