---
title: "Meaning & Key Takeaway of: Repeat your winners. If you are lucky…"
description: "\"Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been d..."
image: "https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg"
---

#  Repeat your winners. If you are lucky enough to write a…

![“Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.” quote by David Ogilvy](https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg)   [Download](https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg) [Open image](https://sms4smile.com/quotes/i/81d/david-ogilvy-1326_advertisements_repeat-your-winners-if-you-are-lucky-eno_1839135.jpg)

> “Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.”

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Successful ads should be repeatedly used until they lose effectiveness, preserving their impact.

**In simple terms:** Keep good ads running until they stop working.

Key Takeaway

Repeat proven ads while they’re effective.

Themes

marketing advertising strategy efficiency

Mood

analytical pragmatic

Type

business inspirational

When to use this quote

- product launch
- campaign planning
- budget allocation
- market testing

Key Concepts

brand consistency consumer psychology

Questions to Reflect On

- When should you retire a high‑performing ad?
- How to balance repetition with fresh ideas?

A Different Perspective

Over‑reliance may cause audience fatigue.

★ ★ ★ ★ ★   No ratings yet

[Lucky](https://sms4smile.com/quotes/about/lucky/) [Selling](https://sms4smile.com/quotes/about/selling/) [Winner](https://sms4smile.com/quotes/about/winner/) [Writing](https://sms4smile.com/quotes/about/writing/)

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