---
title: "Meaning & Key Takeaway of: On average, helpful information is read…"
description: "\"“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains..."
image: "https://sms4smile.com/quotes/i/1fe/david-ogilvy-1326_people-copy_on-average-helpful-information-is-read-b_412421.png"
---

#  On average, helpful information is read by 75 per cent…

![“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered” quote by David Ogilvy](https://sms4smile.com/quotes/i/1fe/david-ogilvy-1326_people-copy_on-average-helpful-information-is-read-b_412421.png)   [Download](https://sms4smile.com/quotes/i/1fe/david-ogilvy-1326_people-copy_on-average-helpful-information-is-read-b_412421.png) [Open image](https://sms4smile.com/quotes/i/1fe/david-ogilvy-1326_people-copy_on-average-helpful-information-is-read-b_412421.png)

> ““On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered””

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Informative ads that focus on benefits attract more attention and are better remembered than product‑only ads.

**In simple terms:** Benefit‑focused ads get more readers and stay in memory.

Key Takeaway

Highlight practical benefits in your messaging.

Themes

advertising communication benefits memory

Mood

engaging informative

Type

educational persuasive

When to use this quote

- product launch
- brand awareness
- marketing campaigns

Key Concepts

consumer psychology information processing

Questions to Reflect On

- How can you make the benefit instantly clear?
- What visual cues reinforce the benefit?

A Different Perspective

If the benefit is unclear, the ad may fail to persuade.

★ ★ ★ ★ ★   No ratings yet

[Ad Told](https://sms4smile.com/quotes/about/ad-told-3674907/) [Average Helpful](https://sms4smile.com/quotes/about/average-helpful-3674910/) [People Copy](https://sms4smile.com/quotes/about/people-copy-2343671/) [Read 75](https://sms4smile.com/quotes/about/read-75-3674909/) [Told Rinso](https://sms4smile.com/quotes/about/told-rinso-3674908/)

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