--- title: "Meaning & Key Takeaway of: It pays to give most products an image of…" description: "\"“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your fr..." image: "https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png" --- # It pays to give most products an image of quality – a… ![“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you ‘wear.’ If” quote by David Ogilvy](https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png) [Download](https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png) [Open image](https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png) > ““It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you ‘wear.’ If”” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Presenting products as high‑status symbols boosts appeal, especially when visible to peers. **In simple terms:** High‑status image sells. Key Takeaway Emphasize prestige in branding. Themes branding status social influence Mood confident strategic Type advertising marketing When to use this quote - marketing campaigns - product launches - luxury goods - peer‑influenced purchases Key Concepts perceived value signaling theory Questions to Reflect On - How does perceived status affect buying decisions? - When does image outweigh substance? A Different Perspective May backfire if quality doesn’t match image. ★ ★ ★ ★ ★ No ratings yet [First class](https://sms4smile.com/quotes/about/first-class/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [“What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible.…](https://sms4smile.com/quotes/israelmore-ayivor/what-others-see-in-you-now-is-just-a-mild-chapter-of-you-the-wild/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come…](https://sms4smile.com/quotes/david-ogilvy/h-l-mencken-once-said-that-nobody-ever-went-broke-underestimating-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [My motto has always been: Only first class business and that in a first class way](https://sms4smile.com/quotes/david-ogilvy/my-motto-has-always-been-only-first-class-business-and-that-in-a/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Within every brand is a product, but not every product is a brand.](https://sms4smile.com/quotes/david-ogilvy/within-every-brand-is-a-product-but-not-every-product-is-a-brand/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Every ad is an investment in the long-term image of a brand.](https://sms4smile.com/quotes/david-ogilvy/every-ad-is-an-investment-in-the-long-term-image-of-a-brand/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are…](https://sms4smile.com/quotes/david-ogilvy/there-isn-t-any-significant-difference-between-the-various-brands-of/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I feel blessed that I had an opportunity to be in the Big Ten for four years as a player and be in the…](https://sms4smile.com/quotes/steve-alford/i-feel-blessed-that-i-had-an-opportunity-to-be-in-the-big-ten-for/) [Steve Alford](https://sms4smile.com/quotes/author/steve-alford/) > [On the first one, X-Men: First Class, it would be James McAvoy, Nicholas Hoult and I. I'd basically inhale, there would be a red…](https://sms4smile.com/quotes/lucas-till/on-the-first-one-x-men-first-class-it-would-be-james-mcavoy-nicholas/) [Lucas Till](https://sms4smile.com/quotes/author/lucas-till/) > [I'll go through life either first class or third, but never in second.](https://sms4smile.com/quotes/noel-coward/i-ll-go-through-life-either-first-class-or-third-but-never-in-second/) [Noel Coward](https://sms4smile.com/quotes/author/noel-coward/) > [I'm lucky because I do get to fly first-class now.](https://sms4smile.com/quotes/amy-winehouse/i-m-lucky-because-i-do-get-to-fly-first-class-now/) [Amy Winehouse](https://sms4smile.com/quotes/author/amy-winehouse/) > [Funerals and weddings were commonplace, and nothing could have been so interesting to them as the coming of the end of the world ...…](https://sms4smile.com/quotes/edward-eggleston/funerals-and-weddings-were-commonplace-and-nothing-could-have-been-so/) [Edward Eggleston](https://sms4smile.com/quotes/author/edward-eggleston/) > [If I were to organize somebody's diet I would first of all ensure they were getting enough protein, make sure it is the right…](https://sms4smile.com/quotes/dorian-yates/if-i-were-to-organize-somebody-s-diet-i-would-first-of-all-ensure/) [Dorian Yates](https://sms4smile.com/quotes/author/dorian-yates/) > [Damn, ain't it funny how time pass? Only nigga in first class.](https://sms4smile.com/quotes/wiz-khalifa/damn-ain-t-it-funny-how-time-pass-only-nigga-in-first-class/) [Wiz Khalifa](https://sms4smile.com/quotes/author/wiz-khalifa/) > [You’re crazy,” said her best friend, Angela, as the bell rang to signal five minutes before the first class on the first day back…](https://sms4smile.com/quotes/sarah-rees-brennan/you-re-crazy-said-her-best-friend-angela-as-the-bell-rang-to-signal/) [Sarah Rees Brennan](https://sms4smile.com/quotes/author/sarah-rees-brennan/) > [“On November 2, 1899, eight members of the United States Navy were awarded the Congressional Medal of Honor for extraordinary heroism and service beyond…](https://sms4smile.com/quotes/captain-hank-bracker-the-exciting-story-of-cuba/on-november-2-1899-eight-members-of-the-united-states-navy-were/) [Captain Hank Bracker, The Exciting Story of Cuba](https://sms4smile.com/quotes/author/captain-hank-bracker-the-exciting-story-of-cuba/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) Browse all 763 Brand quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you ‘wear.’ If”", "creator": { "@type": "Person", "name": "David Ogilvy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-ogilvy/it-pays-to-give-most-products-an-image-of-quality-a-first-class/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/david-ogilvy/it-pays-to-give-most-products-an-image-of-quality-a-first-class/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png", "contentUrl": "https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png", "url": "https://sms4smile.com/quotes/i/3ac/david-ogilvy-1326_brand_it-pays-to-give-most-products-an-image-o_2285161.png", "width": 1080, "height": 1080, "caption": "“It pays to give most products an image of quality – a First Class ticket. This is particularly true of…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/author/david-ogilvy/" }, { "@type": "ListItem", "position": 4, "name": "“It pays to give most products...", "item": "https://sms4smile.com/quotes/david-ogilvy/it-pays-to-give-most-products-an-image-of-quality-a-first-class/" } ], "@id": "https://sms4smile.com/quotes/david-ogilvy/it-pays-to-give-most-products-an-image-of-quality-a-first-class/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```