--- title: "Meaning & Key Takeaway of: If you can’t be brilliant, at least be…" description: "\"If you can’t be brilliant, at least be memorable\" — David Ogilvy" image: "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png" --- # If you can’t be brilliant, at least be memorable ![“If you can’t be brilliant, at least be memorable” quote by David Ogilvy](https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png) [Download](https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png) [Open image](https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png) > “If you can’t be brilliant, at least be memorable” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. If brilliance is out of reach, aim to be unforgettable through distinct style or bold ideas. **In simple terms:** Be memorable when brilliance isn’t possible. Key Takeaway Cultivate a unique voice. Themes creativity branding legacy Mood inspirational pragmatic Type advice motivational When to use this quote - marketing campaigns - public speaking - social media presence - networking events Key Concepts personal branding distinctiveness Questions to Reflect On - How can you make lasting impact without being the smartest? - What unique trait can you amplify? A Different Perspective Memorability may fade without substance. ★ ★ ★ ★ ★ No ratings yet [Brilliant](https://sms4smile.com/quotes/about/brilliant/) [Brilliant Memorable](https://sms4smile.com/quotes/about/brilliant-memorable-5863887/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Memorable](https://sms4smile.com/quotes/about/memorable/) ## Related quotes > [If you look at the charts every year, there may be five or ten memorable songs from each year.](https://sms4smile.com/quotes/randy-jackson/if-you-look-at-the-charts-every-year-there-may-be-five-or-ten/) [Randy Jackson](https://sms4smile.com/quotes/author/randy-jackson/) > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [Everybody asks me, 'Hey, what's your most memorable fight?' For me, it's definitely the Matt Brown fight.](https://sms4smile.com/quotes/stephen-thompson/everybody-asks-me-hey-what-s-your-most-memorable-fight-for-me-it-s/) [Stephen Thompson](https://sms4smile.com/quotes/author/stephen-thompson/) > [The years that a woman subtracts from her age are not lost. They are added to other women's.](https://sms4smile.com/quotes/diane-de-poitiers/the-years-that-a-woman-subtracts-from-her-age-are-not-lost-they-are/) [Diane de Poitiers](https://sms4smile.com/quotes/author/diane-de-poitiers/) > [“A memory that costs you something," he said aloud, almost to himself. "One that hurts to remember. That makes you regret what you did…](https://sms4smile.com/quotes/daria-lavelle/a-memory-that-costs-you-something-he-said-aloud-almost-to-himself-one/) [Daria Lavelle](https://sms4smile.com/quotes/author/daria-lavelle/) > [When it comes to getting things done, we need fewer architects and more bricklayers.](https://sms4smile.com/quotes/anonymous/when-it-comes-to-getting-things-done-we-need-fewer-architects-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [He's fat and a clown, Bill, a fat clown for all to see.](https://sms4smile.com/quotes/eamon-dunphy/he-s-fat-and-a-clown-bill-a-fat-clown-for-all-to-see/) [Eamon Dunphy](https://sms4smile.com/quotes/author/eamon-dunphy/) > [Doing nothing gives me great pleasure. And believe me, I succeed wonderfully in it.](https://sms4smile.com/quotes/anonymous/doing-nothing-gives-me-great-pleasure-and-believe-me-i-succeed/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [A conversation does not have to be scintillating in order to be memorable. I once met a president of the United States, and his…](https://sms4smile.com/quotes/dick-cavett/a-conversation-does-not-have-to-be-scintillating-in-order-to-be/) [Dick Cavett](https://sms4smile.com/quotes/author/dick-cavett/) > [Generous in spirit, richly poetic, and packed with memorable characters.](https://sms4smile.com/quotes/lawrence-millman/generous-in-spirit-richly-poetic-and-packed-with-memorable-characters/) [Lawrence Millman](https://sms4smile.com/quotes/author/lawrence-millman/) > [I'm memorable, its true." -Magnus, pg.229-](https://sms4smile.com/quotes/cassandra-clare/i-m-memorable-its-true-magnus-pg-229/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [He referred to me as an 'insufferable puffed-up prat'. This is a bit rich coming from a man who actually married his own mother.](https://sms4smile.com/quotes/steven-morrissey/he-referred-to-me-as-an-insufferable-puffed-up-prat-this-is-a-bit/) [Steven Morrissey](https://sms4smile.com/quotes/author/steven-morrissey/) > [A horse, a horse, my kingdom for a horse!](https://sms4smile.com/quotes/william-shakespeare/a-horse-a-horse-my-kingdom-for-a-horse/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Everything I do is more memorable and I understand music more than ever now. It's not a burden to me.](https://sms4smile.com/quotes/seungri/everything-i-do-is-more-memorable-and-i-understand-music-more-than/) [Seungri](https://sms4smile.com/quotes/author/seungri/) > [We have seen better days.](https://sms4smile.com/quotes/william-shakespeare/we-have-seen-better-days/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Brilliant quotes > [And you can't complain about kissing Emma Watson. Isn't that what everyone in the world wants to do? I've known Emma for a few…](https://sms4smile.com/quotes/eddie-redmayne/and-you-can-t-complain-about-kissing-emma-watson-isn-t-that-what/) [Eddie Redmayne](https://sms4smile.com/quotes/author/eddie-redmayne/) > [failure in the theater is more public, more brilliant, more unreal than in any other field.](https://sms4smile.com/quotes/lillian-hellman/failure-in-the-theater-is-more-public-more-brilliant-more-unreal-than/) [Lillian Hellman](https://sms4smile.com/quotes/author/lillian-hellman/) > [For someone to ask 'Who did you play for' and to be able to answer a single name 'Liverpool' that would be brilliant...I don't…](https://sms4smile.com/quotes/jamie-carragher/for-someone-to-ask-who-did-you-play-for-and-to-be-able-to-answer-a/) [Jamie Carragher](https://sms4smile.com/quotes/author/jamie-carragher/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [Bruce Katz is a spectacular talent! He's a brilliant composer and arranger who uses uncommon and unique musical intelligence to redefine jazz and blues…](https://sms4smile.com/quotes/larry-coryell/bruce-katz-is-a-spectacular-talent-he-s-a-brilliant-composer-and/) [Larry Coryell](https://sms4smile.com/quotes/author/larry-coryell/) > [No matter how brilliant an actor is, there's always a point where they let you down, but that's all part of their journey. They…](https://sms4smile.com/quotes/amanda-hale/no-matter-how-brilliant-an-actor-is-there-s-always-a-point-where-they/) [Amanda Hale](https://sms4smile.com/quotes/author/amanda-hale/) > [I enjoy working with Deborah Ann, I think she's brilliant. It's been a joy.](https://sms4smile.com/quotes/rutina-wesley/i-enjoy-working-with-deborah-ann-i-think-she-s-brilliant-it-s-been-a/) [Rutina Wesley](https://sms4smile.com/quotes/author/rutina-wesley/) > [Gravity Falls' didn't just appear overnight - every spooky cave and moss covered tree was created by a team of brilliant artists.](https://sms4smile.com/quotes/alex-hirsch/gravity-falls-didn-t-just-appear-overnight-every-spooky-cave-and-moss/) [Alex Hirsch](https://sms4smile.com/quotes/author/alex-hirsch/) > [I like men who are very cool but who are also so brilliant that they are almost insane. Sean Penn, Gary Oldman, Bob Dylan,…](https://sms4smile.com/quotes/jolene-blalock/i-like-men-who-are-very-cool-but-who-are-also-so-brilliant-that-they/) [Jolene Blalock](https://sms4smile.com/quotes/author/jolene-blalock/) > [Without a trace of irony I can say I have been blessed with brilliant enemies. I owe them a great debt, because they redoubled…](https://sms4smile.com/quotes/e-o-wilson/without-a-trace-of-irony-i-can-say-i-have-been-blessed-with-brilliant/) [E. O. Wilson](https://sms4smile.com/quotes/author/e-o-wilson/) > [One Flew Over the Cuckoo's Nest' is a movie that I just find flawless. Jack Nicholson... I just saw 'The Shining' again the other…](https://sms4smile.com/quotes/michael-biehn/one-flew-over-the-cuckoo-s-nest-is-a-movie-that-i-just-find-flawless/) [Michael Biehn](https://sms4smile.com/quotes/author/michael-biehn/) > [“You deicde, and you make our night what you want. Brilliant and ours. Stupid and theirs.”](https://sms4smile.com/quotes/arthur-phillips/you-deicde-and-you-make-our-night-what-you-want-brilliant-and-ours/) [Arthur Phillips](https://sms4smile.com/quotes/author/arthur-phillips/) > [Whatever we may say against collections, which present authors in a disjointed form, they nevertheless bring about many excellent results. We are not always…](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/whatever-we-may-say-against-collections-which-present-authors-in-a/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Tom Stafford was an odd character, you know - a brilliant guy. He looked weird and I think he took a really defensive attitude…](https://sms4smile.com/quotes/donnie-fritts/tom-stafford-was-an-odd-character-you-know-a-brilliant-guy-he-looked/) [Donnie Fritts](https://sms4smile.com/quotes/author/donnie-fritts/) [Browse all 2,403 Brilliant quotes ](https://sms4smile.com/quotes/about/brilliant/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you can’t be brilliant, at least be memorable", "creator": { "@type": "Person", "name": "David Ogilvy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/", "about": { "@type": "Thing", "name": "Brilliant" }, "@id": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "contentUrl": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "url": "https://sms4smile.com/quotes/i/2c6/david-ogilvy-1326_brilliant_if-you-can-t-be-brilliant-at-least-be-me_754645.png", "width": 1080, "height": 1080, "caption": "“If you can’t be brilliant, at least be memorable” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/author/david-ogilvy/" }, { "@type": "ListItem", "position": 4, "name": "If you can’t be brilliant, at...", "item": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/" } ], "@id": "https://sms4smile.com/quotes/david-ogilvy/if-you-can-t-be-brilliant-at-least-be-memorable/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```