--- title: "Meaning & Key Takeaway of: I was doing a campaign once for a…" description: "\"I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show ..." image: "https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png" --- # I was doing a campaign once for a manufacturer, and I… ![“I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I…” quote by David Ogilvy](https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png) [Download](https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png) [Open image](https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png) > “I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A desperate moment sparked a dream that became a lasting, successful ad campaign, showing intuition can solve creative blocks. **In simple terms:** A dream solved a creative problem and became a long‑lasting ad. Key Takeaway Trust instincts when stuck. Themes creativity intuition advertising Mood inspired confident Type anecdotal motivational When to use this quote - marketing campaign - client pitch - product launch Key Concepts problem solving dream inspiration Questions to Reflect On - How can you capture fleeting ideas? - What rituals help preserve creative insights? A Different Perspective Dreams may not always translate into effective concepts. ★ ★ ★ ★ ★ No ratings yet [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Desperate](https://sms4smile.com/quotes/about/desperate/) [Dream](https://sms4smile.com/quotes/about/dream/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [I had a dream](https://sms4smile.com/quotes/about/i-had-a-dream/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Leader](https://sms4smile.com/quotes/about/leader/) [Life](https://sms4smile.com/quotes/about/life/) [Morning](https://sms4smile.com/quotes/about/morning/) [Night](https://sms4smile.com/quotes/about/night/) [Office](https://sms4smile.com/quotes/about/office/) [Running](https://sms4smile.com/quotes/about/running/) [Sleep](https://sms4smile.com/quotes/about/sleep/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Tv commercial](https://sms4smile.com/quotes/about/tv-commercial/) ## Related quotes > [Too many things are possible in a dream. 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They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. 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