---
title: "Meaning & Key Takeaway of: I never assign a product to a writer…"
description: "\"I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been becaus..."
image: "https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png"
---

#  I never assign a product to a writer unless I know that he…

![“I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.” quote by David Ogilvy](https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png)   [Download](https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png) [Open image](https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png)

> “I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.”

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Assign writers only to products they care about to ensure authentic, effective campaigns.

**In simple terms:** Passion drives better work.

Key Takeaway

Match interest with assignment.

Themes

marketing authenticity product fit

Mood

pragmatic insightful

Type

advice observational

When to use this quote

- advertising agencies
- product launches
- creative brainstorming
- team assignments

Key Concepts

consumer psychology motivation

Questions to Reflect On

- How can you spark genuine interest in a product?
- What incentives boost personal connection?

A Different Perspective

If a writer is skilled but uninterested, quality may still suffer.

★ ★ ★ ★ ★   No ratings yet

[Assign Product](https://sms4smile.com/quotes/about/assign-product-1664802/) [Bad Campaign](https://sms4smile.com/quotes/about/bad-campaign-1664799/) [Campaign Product](https://sms4smile.com/quotes/about/campaign-product-1664800/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Interest](https://sms4smile.com/quotes/about/interest/) [Knows](https://sms4smile.com/quotes/about/knows/) [Love](https://sms4smile.com/quotes/about/love/) [Product Writer](https://sms4smile.com/quotes/about/product-writer-1664801/) [Products](https://sms4smile.com/quotes/about/products/) [Writer](https://sms4smile.com/quotes/about/writer/) [Writing](https://sms4smile.com/quotes/about/writing/) [Written](https://sms4smile.com/quotes/about/written/) [Written Bad](https://sms4smile.com/quotes/about/written-bad-1664803/)

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> [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/)

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