--- title: "Meaning & Key Takeaway of: Encourage innovation. Change is our…" description: "\"Encourage innovation. Change is our lifeblood, stagnation our death knell.\" — David Ogilvy" image: "https://sms4smile.com/quotes/i/1d2/david-ogilvy-1326_change_encourage-innovation-change-is-our-lifeb_1698901.png" --- # Encourage innovation. Change is our lifeblood, stagnation… ![“Encourage innovation. Change is our lifeblood, stagnation our death knell.” quote by David Ogilvy](https://sms4smile.com/quotes/i/1d2/david-ogilvy-1326_change_encourage-innovation-change-is-our-lifeb_1698901.png) [Download](https://sms4smile.com/quotes/i/1d2/david-ogilvy-1326_change_encourage-innovation-change-is-our-lifeb_1698901.png) [Open image](https://sms4smile.com/quotes/i/1d2/david-ogilvy-1326_change_encourage-innovation-change-is-our-lifeb_1698901.png) > “Encourage innovation. Change is our lifeblood, stagnation our death knell.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He urges continual innovation, stating stagnation leads to decline. **In simple terms:** Innovation is essential; stagnation is fatal. Key Takeaway Embrace change to stay vital. Themes innovation change business vitality Mood motivational urgent Type business creative When to use this quote - product development - brand evolution - organizational culture Key Concepts marketing creative strategy Questions to Reflect On - What innovations could revitalize your work? - How do you manage the fear of change? A Different Perspective Innovation can be costly and risky. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [Death](https://sms4smile.com/quotes/about/death/) [Encourage Innovation](https://sms4smile.com/quotes/about/encourage-innovation-650507/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Change](https://sms4smile.com/quotes/about/innovation-change-826262/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Stagnation](https://sms4smile.com/quotes/about/stagnation/) [Stagnation Death](https://sms4smile.com/quotes/about/stagnation-death-1130963/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [This life we live nowadays. It's not life, it's stagnation death-in-life. Look at all these bloody houses and the meaningless people inside them. Sometimes…](https://sms4smile.com/quotes/george-orwell/this-life-we-live-nowadays-it-s-not-life-it-s-stagnation-death-in/) [George Orwell](https://sms4smile.com/quotes/author/george-orwell/) > [“There can be no life without change; stagnation is death.”](https://sms4smile.com/quotes/thornton-chase/there-can-be-no-life-without-change-stagnation-is-death/) [Thornton Chase](https://sms4smile.com/quotes/author/thornton-chase/) > [What is the difference between a living thing and a dead thing? In the medical world, a clinical definition of death is a body…](https://sms4smile.com/quotes/leonard-sweet/what-is-the-difference-between-a-living-thing-and-a-dead-thing-in-the/) [Leonard Sweet](https://sms4smile.com/quotes/author/leonard-sweet/) > [Stagnation is death. If you don't change, you die. It's that simple. It's that scary.](https://sms4smile.com/quotes/leonard-sweet/stagnation-is-death-if-you-don-t-change-you-die-it-s-that-simple-it-s/) [Leonard Sweet](https://sms4smile.com/quotes/author/leonard-sweet/) > [We ought not to be over-anxious to encourage innovation in cases of doubtful improvement, for an old system must ever have two advantages over…](https://sms4smile.com/quotes/charles-caleb-colton/we-ought-not-to-be-over-anxious-to-encourage-innovation-in-cases-of/) [Charles Caleb Colton](https://sms4smile.com/quotes/author/charles-caleb-colton/) > [Creativity is an input to innovation and change is the output from innovation.](https://sms4smile.com/quotes/braden-kelley/creativity-is-an-input-to-innovation-and-change-is-the-output-from/) [Braden Kelley](https://sms4smile.com/quotes/author/braden-kelley/) > [Open platforms encourage innovation. Whenever you have a closed platform, a monopoly on commerce, and all these platform rules, it stifles innovation.](https://sms4smile.com/quotes/tim-sweeney/open-platforms-encourage-innovation-whenever-you-have-a-closed/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [What is the difference between a living thing and a dead thing? In the medical world, a clinical definition of death is a body…](https://sms4smile.com/quotes/anonymous/what-is-the-difference-between-a-living-thing-and-a-dead-thing-in-the-2/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and…](https://sms4smile.com/quotes/bobby-kotick/the-most-important-thing-we-do-to-encourage-innovation-is-give-people/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The world needs a better understanding of how to encourage innovation. And innovators need to get better at it. Sign me up.](https://sms4smile.com/quotes/robert-metcalfe/the-world-needs-a-better-understanding-of-how-to-encourage-innovation/) [Robert Metcalfe](https://sms4smile.com/quotes/author/robert-metcalfe/) > [It may not be possible to 'win the future,' in President Obama's words, but if we're going to encourage more innovation, it's not enough…](https://sms4smile.com/quotes/steven-johnson/it-may-not-be-possible-to-win-the-future-in-president-obama-s-words/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [Government can encourage innovation, but mainly by doing less, not doing more.](https://sms4smile.com/quotes/matt-ridley/government-can-encourage-innovation-but-mainly-by-doing-less-not/) [Matt Ridley](https://sms4smile.com/quotes/author/matt-ridley/) > [Creating open teamwork is the best way to encourage innovation.](https://sms4smile.com/quotes/kay-koplovitz/creating-open-teamwork-is-the-best-way-to-encourage-innovation/) [Kay Koplovitz](https://sms4smile.com/quotes/author/kay-koplovitz/) > [In the private sector, there is always innovation. There's always change. There's always improving productivity, and if you're not leading that, you'll be passed…](https://sms4smile.com/quotes/mitt-romney/in-the-private-sector-there-is-always-innovation-there-s-always/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [“The best... measure of innovation is change in human behavior.”](https://sms4smile.com/quotes/stuart-butterfield/the-best-measure-of-innovation-is-change-in-human-behavior/) [Stuart Butterfield](https://sms4smile.com/quotes/author/stuart-butterfield/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Change quotes > [Only within yourself exists the other reality for which you long. I can give you nothing that has not already its being within yourself.…](https://sms4smile.com/quotes/hermann-hesse/only-within-yourself-exists-the-other-reality-for-which-you-long-i/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [“…progress isn't necessarily about change but about things turning out as we want them to”](https://sms4smile.com/quotes/phil-hogan/progress-isn-t-necessarily-about-change-but-about-things-turning-out/) [Phil Hogan](https://sms4smile.com/quotes/author/phil-hogan/) > [Nobody can tell me that no changes are necessary in Washington.](https://sms4smile.com/quotes/william-weld/nobody-can-tell-me-that-no-changes-are-necessary-in-washington/) [William Weld](https://sms4smile.com/quotes/author/william-weld/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [When you walk down the street of Kabul your values for life changes, they do change.](https://sms4smile.com/quotes/marco-pierre-white/when-you-walk-down-the-street-of-kabul-your-values-for-life-changes/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Your world will change whether or not you choose to change, but you have the power to choose it's direction.](https://sms4smile.com/quotes/napoleon-hill/your-world-will-change-whether-or-not-you-choose-to-change-but-you/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I hope I continue to evolve.](https://sms4smile.com/quotes/charlotte-flair/i-hope-i-continue-to-evolve/) [Charlotte Flair](https://sms4smile.com/quotes/author/charlotte-flair/) > [“Stay focused on bringing people together and more on positive messaging so that you can be the change you wish to see in the…](https://sms4smile.com/quotes/germany-kent/stay-focused-on-bringing-people-together-and-more-on-positive/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [“After the funeral, my life changed. I felt as if time were suddenly precious, water going down an open drain, and I could not…](https://sms4smile.com/quotes/mitch-albom/after-the-funeral-my-life-changed-i-felt-as-if-time-were-suddenly/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [You practice mindfulness, on the one hand, to be calm and peaceful. On the other hand, as you practice mindfulness and live a life…](https://sms4smile.com/quotes/anonymous/you-practice-mindfulness-on-the-one-hand-to-be-calm-and-peaceful-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Irish research will contribute to global progress and have the potential to help all countries realise the potential of their land sectors in addressing…](https://sms4smile.com/quotes/enda-kenny/irish-research-will-contribute-to-global-progress-and-have-the/) [Enda Kenny](https://sms4smile.com/quotes/author/enda-kenny/) > [No man can change himself into anything from sheer reason; he can only change into what he potentially is.](https://sms4smile.com/quotes/carl-jung/no-man-can-change-himself-into-anything-from-sheer-reason-he-can-only/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) [Browse all 33,920 Change quotes ](https://sms4smile.com/quotes/about/change/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Encourage innovation. 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