--- title: "Meaning & Key Takeaway of: Candor compels me to admit that I have no…" description: "\"Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like ..." image: "https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg" --- # Candor compels me to admit that I have no conclusive… ![“Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?” quote by David Ogilvy](https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg) [Download](https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg) [Open image](https://sms4smile.com/quotes/i/d43/david-ogilvy-1326_advertising_candor-compels-me-to-admit-that-i-have-n_532063.jpg) > “Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Jingles are less persuasive than spoken word; singing in sales feels intrusive and may backfire. **In simple terms:** Spoken words persuade better than jingles. Key Takeaway Prefer clear, spoken messaging in ads. Themes advertising persuasion communication Mood analytical skeptical Type practical critical When to use this quote - advertising copy - sales pitches - radio ads Key Concepts marketing psychology consumer behavior Questions to Reflect On - When can a jingle enhance a brand? - What makes a spoken message compelling? A Different Perspective Some audiences may enjoy jingles, making them effective in certain contexts. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Candor](https://sms4smile.com/quotes/about/candor/) [Doors](https://sms4smile.com/quotes/about/doors/) [Hell](https://sms4smile.com/quotes/about/hell/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Jingles](https://sms4smile.com/quotes/about/jingles/) [Jingles Persuasive](https://sms4smile.com/quotes/about/jingles-persuasive-4466986/) [Persuasive](https://sms4smile.com/quotes/about/persuasive/) [Persuasive Spoken](https://sms4smile.com/quotes/about/persuasive-spoken-4466987/) [Research](https://sms4smile.com/quotes/about/research/) [Running](https://sms4smile.com/quotes/about/running/) [Salesman](https://sms4smile.com/quotes/about/salesman/) [Singing](https://sms4smile.com/quotes/about/singing/) [Singing Advertising](https://sms4smile.com/quotes/about/singing-advertising-4466988/) [Spoken word](https://sms4smile.com/quotes/about/spoken-word/) [Support](https://sms4smile.com/quotes/about/support/) [Views](https://sms4smile.com/quotes/about/views/) ## Related quotes > [The advertisers who believe in the selling power of jingles have never had to sell anything.](https://sms4smile.com/quotes/david-ogilvy/the-advertisers-who-believe-in-the-selling-power-of-jingles-have/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out…](https://sms4smile.com/quotes/david-ogilvy/i-have-a-theory-that-the-best-ads-come-from-personal-experience-some-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why…](https://sms4smile.com/quotes/david-ogilvy/the-more-informative-your-advertising-the-more-persuasive-it-will-be-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The more informative your advertising, the more persuasive it will be.](https://sms4smile.com/quotes/david-ogilvy/the-more-informative-your-advertising-the-more-persuasive-it-will-be/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out…](https://sms4smile.com/quotes/david-ogilvy/i-have-a-theory-that-the-best-ads-come-from-personal-experience-some/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In people's eyes, in the swing, tramp, and trudge; in the bellow and uproar; the carriages, motor cars, omnibuses, vans, sandwich men shuffling and…](https://sms4smile.com/quotes/virginia-woolf/in-people-s-eyes-in-the-swing-tramp-and-trudge-in-the-bellow-and/) [Virginia Woolf](https://sms4smile.com/quotes/author/virginia-woolf/) > [The mere wit is only a human bauble. 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Talk about taking the jingle out of the bells.](https://sms4smile.com/quotes/jay-leno/family-planning-experts-are-now-recommending-giving-men-vasectomy/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Some men are like a church-organ -- you can play on them for a lifetime and always find new harmonies; others are like a…](https://sms4smile.com/quotes/austin-o-malley/some-men-are-like-a-church-organ-you-can-play-on-them-for-a-lifetime/) [Austin O'Malley](https://sms4smile.com/quotes/author/austin-o-malley/) > [My first success was 'Little Shop of Horrors,' and I had been working for years on jingles.](https://sms4smile.com/quotes/alan-menken/my-first-success-was-little-shop-of-horrors-and-i-had-been-working/) [Alan Menken](https://sms4smile.com/quotes/author/alan-menken/) > [I am not a Ph.D. in economics or a doctorate in literature that I can afford to take my singing lightly. Even if I…](https://sms4smile.com/quotes/kailash-kher/i-am-not-a-ph-d-in-economics-or-a-doctorate-in-literature-that-i-can/) [Kailash Kher](https://sms4smile.com/quotes/author/kailash-kher/) > [Worship isn't destructive, Martin. I know that. I don't. I only know it's the core of his life. What else has he got? He…](https://sms4smile.com/quotes/peter-shaffer/worship-isn-t-destructive-martin-i-know-that-i-don-t-i-only-know-it-s/) [Peter Shaffer](https://sms4smile.com/quotes/author/peter-shaffer/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. 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