--- title: "Meaning & Key Takeaway of: Agencies add new services the way…" description: "\"“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their rel..." image: "https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg" --- # Agencies add new services the way universities add new… ![“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven” quote by David Ogilvy](https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg) [Download](https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg) [Open image](https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg) > ““Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven”” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Businesses should drop outdated services like barnacles on a boat, adding new ones only as needed. **In simple terms:** Remove old services, add new ones wisely. Key Takeaway Continuously prune irrelevant offerings. Themes business strategy innovation efficiency Mood analytical pragmatic Type business strategy When to use this quote - product launches - service reviews - competitive analysis - resource allocation Key Concepts service lifecycle market relevance Questions to Reflect On - Which services still add value? - How often should you evaluate offerings? A Different Perspective Over‑pruning can alienate loyal customers. ★ ★ ★ ★ ★ No ratings yet [Agencies Add](https://sms4smile.com/quotes/about/agencies-add-1941894/) [Discontinue Services](https://sms4smile.com/quotes/about/discontinue-services-1941892/) [Education](https://sms4smile.com/quotes/about/education/) [New Courses](https://sms4smile.com/quotes/about/new-courses-1941895/) [New Services](https://sms4smile.com/quotes/about/new-services-1789168/) [Universities Add](https://sms4smile.com/quotes/about/universities-add-1941893/) ## Related quotes > [Pager companies are very much looking to provide new services to help them regain some of their customer base.](https://sms4smile.com/quotes/david-rose/pager-companies-are-very-much-looking-to-provide-new-services-to-help/) [David Rose](https://sms4smile.com/quotes/author/david-rose/) > [English teachers tend to put more thought in the books than the author did](https://sms4smile.com/quotes/anonymous/english-teachers-tend-to-put-more-thought-in-the-books-than-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [How wonderful it would be, I thought, if only we could practice the teachings of the Buddha as he really taught them from his…](https://sms4smile.com/quotes/dzogchen-ponlop-rinpoche/how-wonderful-it-would-be-i-thought-if-only-we-could-practice-the/) [Dzogchen Ponlop Rinpoche](https://sms4smile.com/quotes/author/dzogchen-ponlop-rinpoche/) > [If you had made the acquiring of ignorance the study of your life, you could not have graduated with higher honor than you could…](https://sms4smile.com/quotes/mark-twain/if-you-had-made-the-acquiring-of-ignorance-the-study-of-your-life-you/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [“I only began to enjoy studying after I got through the educational system and became a so-called member of society. If something interested me,…](https://sms4smile.com/quotes/anonymous/i-only-began-to-enjoy-studying-after-i-got-through-the-educational/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [According to Plato, we don't learn anything. Our soul has lived so many lives that we know everything. Teachers and education can only remind…](https://sms4smile.com/quotes/chuck-palahniuk/according-to-plato-we-don-t-learn-anything-our-soul-has-lived-so-many/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [“It took me years to learn to sit at my desk for more than two minutes at a time, to put up with the…](https://sms4smile.com/quotes/erica-jong/it-took-me-years-to-learn-to-sit-at-my-desk-for-more-than-two-minutes/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [“let us not teach / what we have learned badly / and not profited by”](https://sms4smile.com/quotes/h-d-hilda-doolittle/let-us-not-teach-what-we-have-learned-badly-and-not-profited-by/) [H.D. (Hilda Doolittle](https://sms4smile.com/quotes/author/h-d-hilda-doolittle/) > [“If one has not a head of steel it will burst; if he has not within it a brain of liquid quicksilver, he will…](https://sms4smile.com/quotes/ioannes-amos-commenius/if-one-has-not-a-head-of-steel-it-will-burst-if-he-has-not-within-it/) [Ioannes Amos Commenius](https://sms4smile.com/quotes/author/ioannes-amos-commenius/) > [“What's the best thing about being in college? Good teachers. They inspire you, they entertain you, and you end up learning a ton even…](https://sms4smile.com/quotes/nicholas-sparks/what-s-the-best-thing-about-being-in-college-good-teachers-they/) [Nicholas Sparks](https://sms4smile.com/quotes/author/nicholas-sparks/) > [There's no authoritarian structure at Reed College, but the education is conservative. So what you have is a lot of students who are very…](https://sms4smile.com/quotes/donald-miller/there-s-no-authoritarian-structure-at-reed-college-but-the-education/) [Donald Miller](https://sms4smile.com/quotes/author/donald-miller/) > [Where I grew up, learning was a collective activity. But when I got to school and tried to share learning with other students that…](https://sms4smile.com/quotes/henry-giroux/where-i-grew-up-learning-was-a-collective-activity-but-when-i-got-to/) [Henry Giroux](https://sms4smile.com/quotes/author/henry-giroux/) > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [“In school you are taught to obey and not to think straight for your own good. Otherwise the world would be full of millionaires…](https://sms4smile.com/quotes/mwanandeke-kindembo/in-school-you-are-taught-to-obey-and-not-to-think-straight-for-your/) [Mwanandeke Kindembo](https://sms4smile.com/quotes/author/mwanandeke-kindembo/) > [I put myself in the student's place and remember the frustrations, doubts, determination, and desires I felt when I was going through the initial…](https://sms4smile.com/quotes/ted-martinez/i-put-myself-in-the-student-s-place-and-remember-the-frustrations/) [Ted Martinez](https://sms4smile.com/quotes/author/ted-martinez/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Education quotes > [I put myself in the student's place and remember the frustrations, doubts, determination, and desires I felt when I was going through the initial…](https://sms4smile.com/quotes/ted-martinez/i-put-myself-in-the-student-s-place-and-remember-the-frustrations/) [Ted Martinez](https://sms4smile.com/quotes/author/ted-martinez/) > [“In school you are taught to obey and not to think straight for your own good. Otherwise the world would be full of millionaires…](https://sms4smile.com/quotes/mwanandeke-kindembo/in-school-you-are-taught-to-obey-and-not-to-think-straight-for-your/) [Mwanandeke Kindembo](https://sms4smile.com/quotes/author/mwanandeke-kindembo/) > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [Where I grew up, learning was a collective activity. But when I got to school and tried to share learning with other students that…](https://sms4smile.com/quotes/henry-giroux/where-i-grew-up-learning-was-a-collective-activity-but-when-i-got-to/) [Henry Giroux](https://sms4smile.com/quotes/author/henry-giroux/) > [There's no authoritarian structure at Reed College, but the education is conservative. So what you have is a lot of students who are very…](https://sms4smile.com/quotes/donald-miller/there-s-no-authoritarian-structure-at-reed-college-but-the-education/) [Donald Miller](https://sms4smile.com/quotes/author/donald-miller/) > [“What's the best thing about being in college? Good teachers. They inspire you, they entertain you, and you end up learning a ton even…](https://sms4smile.com/quotes/nicholas-sparks/what-s-the-best-thing-about-being-in-college-good-teachers-they/) [Nicholas Sparks](https://sms4smile.com/quotes/author/nicholas-sparks/) > [“If one has not a head of steel it will burst; if he has not within it a brain of liquid quicksilver, he will…](https://sms4smile.com/quotes/ioannes-amos-commenius/if-one-has-not-a-head-of-steel-it-will-burst-if-he-has-not-within-it/) [Ioannes Amos Commenius](https://sms4smile.com/quotes/author/ioannes-amos-commenius/) > [“let us not teach / what we have learned badly / and not profited by”](https://sms4smile.com/quotes/h-d-hilda-doolittle/let-us-not-teach-what-we-have-learned-badly-and-not-profited-by/) [H.D. (Hilda Doolittle](https://sms4smile.com/quotes/author/h-d-hilda-doolittle/) > [“It took me years to learn to sit at my desk for more than two minutes at a time, to put up with the…](https://sms4smile.com/quotes/erica-jong/it-took-me-years-to-learn-to-sit-at-my-desk-for-more-than-two-minutes/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [According to Plato, we don't learn anything. Our soul has lived so many lives that we know everything. Teachers and education can only remind…](https://sms4smile.com/quotes/chuck-palahniuk/according-to-plato-we-don-t-learn-anything-our-soul-has-lived-so-many/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [“I only began to enjoy studying after I got through the educational system and became a so-called member of society. If something interested me,…](https://sms4smile.com/quotes/anonymous/i-only-began-to-enjoy-studying-after-i-got-through-the-educational/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you had made the acquiring of ignorance the study of your life, you could not have graduated with higher honor than you could…](https://sms4smile.com/quotes/mark-twain/if-you-had-made-the-acquiring-of-ignorance-the-study-of-your-life-you/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [How wonderful it would be, I thought, if only we could practice the teachings of the Buddha as he really taught them from his…](https://sms4smile.com/quotes/dzogchen-ponlop-rinpoche/how-wonderful-it-would-be-i-thought-if-only-we-could-practice-the/) [Dzogchen Ponlop Rinpoche](https://sms4smile.com/quotes/author/dzogchen-ponlop-rinpoche/) > [English teachers tend to put more thought in the books than the author did](https://sms4smile.com/quotes/anonymous/english-teachers-tend-to-put-more-thought-in-the-books-than-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When will society, like a mother, take care of all her children?](https://sms4smile.com/quotes/horace-mann/when-will-society-like-a-mother-take-care-of-all-her-children/) [Horace Mann](https://sms4smile.com/quotes/author/horace-mann/) [Browse all 37,666 Education quotes ](https://sms4smile.com/quotes/about/education/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven”", "creator": { "@type": "Person", "name": "David Ogilvy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-ogilvy/agencies-add-new-services-the-way-universities-add-new-courses/", "about": { "@type": "Thing", "name": "Education" }, "@id": "https://sms4smile.com/quotes/david-ogilvy/agencies-add-new-services-the-way-universities-add-new-courses/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg", "contentUrl": "https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg", "url": "https://sms4smile.com/quotes/i/52c/david-ogilvy-1326_education_agencies-add-new-services-the-way-univer_980386.jpg", "width": 1080, "height": 1080, "caption": "“Agencies add new services the way universities add new courses. Nothing wrong with that if you also…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/author/david-ogilvy/" }, { "@type": "ListItem", "position": 4, "name": "“Agencies add new services the way...", "item": "https://sms4smile.com/quotes/david-ogilvy/agencies-add-new-services-the-way-universities-add-new-courses/" } ], "@id": "https://sms4smile.com/quotes/david-ogilvy/agencies-add-new-services-the-way-universities-add-new-courses/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```