--- title: "Meaning & Key Takeaway of: Advertising people who ignore research…" description: "\"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.\" — David Ogilvy" image: "https://sms4smile.com/quotes/i/26c/david-ogilvy-1326_advertising_advertising-people-who-ignore-research-a_2228101.png" --- # Advertising people who ignore research are as dangerous as… ![“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” quote by David Ogilvy](https://sms4smile.com/quotes/i/26c/david-ogilvy-1326_advertising_advertising-people-who-ignore-research-a_2228101.png) [Download](https://sms4smile.com/quotes/i/26c/david-ogilvy-1326_advertising_advertising-people-who-ignore-research-a_2228101.png) [Open image](https://sms4smile.com/quotes/i/26c/david-ogilvy-1326_advertising_advertising-people-who-ignore-research-a_2228101.png) > “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ignoring research is as risky as military leaders ignoring enemy signals. **In simple terms:** Research matters. Key Takeaway Base decisions on data. Themes advertising strategy risk Mood analytical cautious Type cautionary motivational When to use this quote - campaign planning - market research - product development Key Concepts data‑driven decision making signal analysis Questions to Reflect On - What evidence supports your strategy? - How do you verify data reliability? A Different Perspective Data can be misinterpreted or incomplete. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Enemy](https://sms4smile.com/quotes/about/enemy/) [People](https://sms4smile.com/quotes/about/people/) [Research](https://sms4smile.com/quotes/about/research/) [Signals](https://sms4smile.com/quotes/about/signals/) ## Related quotes > [I would ask, "How can one have a technological society without research? How can one have research without researching dangerous areas? 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Ushers should issue life…](https://sms4smile.com/quotes/annie-dillard/it-is-madness-to-wear-ladies-straw-hats-and-velvet-hats-to-church-we/) [Annie Dillard](https://sms4smile.com/quotes/author/annie-dillard/) > [Maybe we need a tax credit for the poorest Americans to buy a laptop. Now, maybe that's wrong, maybe that's expensive, maybe we can't…](https://sms4smile.com/quotes/newt-gingrich/maybe-we-need-a-tax-credit-for-the-poorest-americans-to-buy-a-laptop/) [Newt Gingrich](https://sms4smile.com/quotes/author/newt-gingrich/) > [When a thought hurts, that’s the signal that it isn’t true.](https://sms4smile.com/quotes/byron-katie/when-a-thought-hurts-that-s-the-signal-that-it-isn-t-true/) [Byron Katie](https://sms4smile.com/quotes/author/byron-katie/) > [At least to look back over their own lives, as I have looked back over mine, for certain themes and patterns and signals that…](https://sms4smile.com/quotes/frederick-buechner/at-least-to-look-back-over-their-own-lives-as-i-have-looked-back-over/) [Frederick Buechner](https://sms4smile.com/quotes/author/frederick-buechner/) > [The message of frustration is an exciting signal. it means that your brain beleives you could be doing better than you currently are.](https://sms4smile.com/quotes/tony-robbins/the-message-of-frustration-is-an-exciting-signal-it-means-that-your/) [Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/) > [Not only does political coverage often lose the signal—it frequently accentuates the noise.](https://sms4smile.com/quotes/nate-silver/not-only-does-political-coverage-often-lose-the-signal-it-frequently/) [Nate Silver](https://sms4smile.com/quotes/author/nate-silver/) > [How rarely do our emotions meet the object they seem to deserve? 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Ward](https://sms4smile.com/quotes/author/j-r-ward/) > [You’re crazy,” said her best friend, Angela, as the bell rang to signal five minutes before the first class on the first day back…](https://sms4smile.com/quotes/sarah-rees-brennan/you-re-crazy-said-her-best-friend-angela-as-the-bell-rang-to-signal/) [Sarah Rees Brennan](https://sms4smile.com/quotes/author/sarah-rees-brennan/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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