---
title: "Meaning & Key Takeaway of: But, when we started our product…"
description: "\"But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications ..."
image: "https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png"
---

#  But, when we started our product portfolio, we focused the…

![“But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.” quote by David Milne](https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png)   [Download](https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png) [Open image](https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png)

> “But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.”

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote describes a product development strategy that prioritized mixed‑signal requirements for image then audio devices to capitalize on digital tech growth in consumer markets.

**In simple terms:** They focused on mixed‑signal needs for image and audio to tap consumer digital tech.

Key Takeaway

Prioritize core tech needs before expanding markets.

Themes

product development technology strategy consumer markets digital tech audio image processing

Mood

strategic analytical

Type

business technical

When to use this quote

- launch planning
- consumer electronics
- audio device design
- image processing development

Key Concepts

mixed signal design market targeting technology adoption

Questions to Reflect On

- How can you balance core tech focus with emerging niche needs?
- What risks arise from a sequential market approach?

A Different Perspective

May overlook niche opportunities outside mixed‑signal focus.

★ ★ ★ ★ ★   No ratings yet

[Consumers](https://sms4smile.com/quotes/about/consumers/) [Digital](https://sms4smile.com/quotes/about/digital/) [Digital technology](https://sms4smile.com/quotes/about/digital-technology/) [Focused](https://sms4smile.com/quotes/about/focused/) [Investing](https://sms4smile.com/quotes/about/investing/) [Portfolios](https://sms4smile.com/quotes/about/portfolios/) [Signals](https://sms4smile.com/quotes/about/signals/) [Technology](https://sms4smile.com/quotes/about/technology/)

## Related quotes

> [There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies…](https://sms4smile.com/quotes/david-milne/there-is-a-wide-range-of-opportunities-for-us-and-we-see-a-main-part/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [As far as digital technology has come, there's still one thing that digital cameras won't do: give you perfect color every time. In fact,…](https://sms4smile.com/quotes/scott-kelby/as-far-as-digital-technology-has-come-there-s-still-one-thing-that/)

[Scott Kelby](https://sms4smile.com/quotes/author/scott-kelby/)

> [People over the age of thirty were born before the digital revolution really started. We've learned to use digital technology-laptops, cameras, personal digital assistants,…](https://sms4smile.com/quotes/ken-robinson/people-over-the-age-of-thirty-were-born-before-the-digital-revolution/)

[Ken Robinson](https://sms4smile.com/quotes/author/ken-robinson/)

> [Using film was so much easier than the digital technology of today. But digital is still at the beginning of what it can be…](https://sms4smile.com/quotes/vilmos-zsigmond/using-film-was-so-much-easier-than-the-digital-technology-of-today/)

[Vilmos Zsigmond](https://sms4smile.com/quotes/author/vilmos-zsigmond/)

> [Digital technology has eaten classic radio as we know it. Independent stations with disc jockeys who chose their own music have all gone; it's…](https://sms4smile.com/quotes/joe-walsh/digital-technology-has-eaten-classic-radio-as-we-know-it-independent/)

[Joe Walsh](https://sms4smile.com/quotes/author/joe-walsh/)

> [When developers of digital technologies design a program that requires you to interact with a computer as if it were a person, they ask…](https://sms4smile.com/quotes/jaron-lanier/when-developers-of-digital-technologies-design-a-program-that/)

[Jaron Lanier](https://sms4smile.com/quotes/author/jaron-lanier/)

> [Y2K has challenged a belief in digital technology that has been almost religious.](https://sms4smile.com/quotes/ellen-ullman/y2k-has-challenged-a-belief-in-digital-technology-that-has-been/)

[Ellen Ullman](https://sms4smile.com/quotes/author/ellen-ullman/)

> [Digital technology allows us a much larger scope to tell stories that were pretty much the grounds of the literary media.](https://sms4smile.com/quotes/george-lucas/digital-technology-allows-us-a-much-larger-scope-to-tell-stories-that/)

[George Lucas](https://sms4smile.com/quotes/author/george-lucas/)

> [The proliferation of outlets that digital technology has enabled has itself contributed to the changing nature of what we regard as 'news' and the…](https://sms4smile.com/quotes/malcolm-turnbull/the-proliferation-of-outlets-that-digital-technology-has-enabled-has/)

[Malcolm Turnbull](https://sms4smile.com/quotes/author/malcolm-turnbull/)

> [All I ask is this: Do something. Try something. Speaking out, showing up, writing a letter, a check, a strongly worded e-mail. Pick a…](https://sms4smile.com/quotes/joss-whedon/all-i-ask-is-this-do-something-try-something-speaking-out-showing-up/)

[Joss Whedon](https://sms4smile.com/quotes/author/joss-whedon/)

> [The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks…](https://sms4smile.com/quotes/shawn-amos/the-rise-of-digital-technology-put-marketers-in-a-bind-no-longer-a/)

[Shawn Amos](https://sms4smile.com/quotes/author/shawn-amos/)

> [“Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In…](https://sms4smile.com/quotes/michael-farmer/digital-technology-did-not-really-lend-itself-to-a-simple-division-of/)

[Michael Farmer](https://sms4smile.com/quotes/author/michael-farmer/)

> [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/)

[John Battelle](https://sms4smile.com/quotes/author/john-battelle/)

> [Sharing is good, and with digital technology, sharing is easy.](https://sms4smile.com/quotes/richard-stallman/sharing-is-good-and-with-digital-technology-sharing-is-easy/)

[Richard Stallman](https://sms4smile.com/quotes/author/richard-stallman/)

> [Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we…](https://sms4smile.com/quotes/anne-sweeney/our-company-has-been-very-forward-thinking-about-digital-technology/)

[Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/)

## More by David Milne

> [Anything is good painting material once you get to know it.](https://sms4smile.com/quotes/david-milne/anything-is-good-painting-material-once-you-get-to-know-it/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [Watercolour could have been used more by the modernists. It is so direct, and when the white paper convention is accepted, so powerful, even…](https://sms4smile.com/quotes/david-milne/watercolour-could-have-been-used-more-by-the-modernists-it-is-so/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [We are also fortunate in being in quite a sheltered environment, in terms of people moving on to do other things, because there are…](https://sms4smile.com/quotes/david-milne/we-are-also-fortunate-in-being-in-quite-a-sheltered-environment-in/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [Another dynamic of this last year was our increased penetration into the Japanese market.](https://sms4smile.com/quotes/david-milne/another-dynamic-of-this-last-year-was-our-increased-penetration-into/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [The growth of a company like ours tends to be a relatively steady because, like some of the other successful mixed signal companies, we…](https://sms4smile.com/quotes/david-milne/the-growth-of-a-company-like-ours-tends-to-be-a-relatively-steady/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [The painter doesn't try to reproduce the scene before him... he simplifies and eliminates until he knows exactly what stirred him, sets this down…](https://sms4smile.com/quotes/david-milne/the-painter-doesn-t-try-to-reproduce-the-scene-before-him-he/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [All the action, in semiconductors at the present time is in the new consumer applications, and that's where we have focused our activities since…](https://sms4smile.com/quotes/david-milne/all-the-action-in-semiconductors-at-the-present-time-is-in-the-new/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [We are quite open, however, to looking at acquisitions and there are opportunities that we periodically consider. and I think that may be something…](https://sms4smile.com/quotes/david-milne/we-are-quite-open-however-to-looking-at-acquisitions-and-there-are/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [One of the attractive things about being in Scotland is that we have a very good pipeline of new people coming into the company…](https://sms4smile.com/quotes/david-milne/one-of-the-attractive-things-about-being-in-scotland-is-that-we-have/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [We opened a design center in the South of England last year as part of our strategy for being close to our customers and…](https://sms4smile.com/quotes/david-milne/we-opened-a-design-center-in-the-south-of-england-last-year-as-part/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [We have substantially improved our position in Japan which now represents a major part of our business.](https://sms4smile.com/quotes/david-milne/we-have-substantially-improved-our-position-in-japan-which-now/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [In terms of development of the company, the vast majority of our sales are in the Far East and we will expect to strengthen…](https://sms4smile.com/quotes/david-milne/in-terms-of-development-of-the-company-the-vast-majority-of-our-sales/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative…](https://sms4smile.com/quotes/david-milne/we-believe-we-ve-got-the-skill-base-and-the-techniques-to-supply-the/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [Clearly, Japan is a most important market for digital consumer products.](https://sms4smile.com/quotes/david-milne/clearly-japan-is-a-most-important-market-for-digital-consumer-products/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

> [I don't really like to talk specifically about customers by name - but we work with nearly all the leading manufacturers of consumer products…](https://sms4smile.com/quotes/david-milne/i-don-t-really-like-to-talk-specifically-about-customers-by-name-but/)

[David Milne](https://sms4smile.com/quotes/author/david-milne/)

[Explore all 22 David Milne quotes ](https://sms4smile.com/quotes/author/david-milne/)

## More Application quotes

> [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/)

[Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/)

> [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/)

[Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/)

> [Technology means the systematic application of scientific or other organized knowledge to practical tasks.](https://sms4smile.com/quotes/john-kenneth-galbraith/technology-means-the-systematic-application-of-scientific-or-other/)

[John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/)

> [I've been in real estate for a long time and I always try to stay on the edge. I'm really excited about the partnership…](https://sms4smile.com/quotes/mc-hammer/i-ve-been-in-real-estate-for-a-long-time-and-i-always-try-to-stay-on/)

[MC Hammer](https://sms4smile.com/quotes/author/mc-hammer/)

> [If we blow ourselves up we will do it by misapplication of science; if we manage to keep from blowing ourselves up, it will…](https://sms4smile.com/quotes/robert-a-heinlein/if-we-blow-ourselves-up-we-will-do-it-by-misapplication-of-science-if/)

[Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/)

> [“...why don't you take a picture of yourself next to a fucking job application? How about that?”](https://sms4smile.com/quotes/josh-wolf/why-don-t-you-take-a-picture-of-yourself-next-to-a-fucking-job/)

Josh Wolf

> [Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application...…](https://sms4smile.com/quotes/hosain-rahman/everything-for-us-is-a-system-we-don-t-think-about-it-discretely-as/)

[Hosain Rahman](https://sms4smile.com/quotes/author/hosain-rahman/)

> [To each eye, perhaps, the outlines of a great civilization present a different picture. In the wide ocean upon which we venture, the possible…](https://sms4smile.com/quotes/jacob-burckhardt/to-each-eye-perhaps-the-outlines-of-a-great-civilization-present-a/)

[Jacob Burckhardt](https://sms4smile.com/quotes/author/jacob-burckhardt/)

> [Without application of the mind; there is no drive for taking affirmative action.](https://sms4smile.com/quotes/joseph-mercado/without-application-of-the-mind-there-is-no-drive-for-taking/)

[Joseph Mercado](https://sms4smile.com/quotes/author/joseph-mercado/)

> [“Having no applicable skills, in any possible area whatsoever, effectively makes me the master of redundancy. But that info is obsolete, like my insults…](https://sms4smile.com/quotes/will-advise/having-no-applicable-skills-in-any-possible-area-whatsoever/)

Will Advise

> [At every juncture, advanced tools have been the key to a new wave of applications, and each wave of applications has been key to…](https://sms4smile.com/quotes/bill-gates/at-every-juncture-advanced-tools-have-been-the-key-to-a-new-wave-of/)

[Bill Gates](https://sms4smile.com/quotes/author/bill-gates/)

> [The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to…](https://sms4smile.com/quotes/harold-innis/the-effect-of-the-discovery-of-printing-was-evident-in-the-savage/)

[Harold Innis](https://sms4smile.com/quotes/author/harold-innis/)

> [As science is more and more subject to grave misuse as well as to use for human benefit it has also become the scientist's…](https://sms4smile.com/quotes/anonymous/as-science-is-more-and-more-subject-to-grave-misuse-as-well-as-to-use/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [If you ask ... the man in the street ... the human significance of mathematics, the answer of the world will be, that mathematics…](https://sms4smile.com/quotes/cassius-jackson-keyser/if-you-ask-the-man-in-the-street-the-human-significance-of/)

[Cassius Jackson Keyser](https://sms4smile.com/quotes/author/cassius-jackson-keyser/)

> [Technology, and applications of this technology, will continue to improve and evolve, providing unprecedented, global access to information, individuals, training, and opportunities.](https://sms4smile.com/quotes/maynard-webb/technology-and-applications-of-this-technology-will-continue-to/)

[Maynard Webb](https://sms4smile.com/quotes/author/maynard-webb/)

Browse all 918 Application quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.",
            "creator": {
                "@type": "Person",
                "name": "David Milne"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/david-milne/but-when-we-started-our-product-portfolio-we-focused-the-mixed-signal/",
            "about": {
                "@type": "Thing",
                "name": "Application"
            },
            "@id": "https://sms4smile.com/quotes/david-milne/but-when-we-started-our-product-portfolio-we-focused-the-mixed-signal/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png",
                "contentUrl": "https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png",
                "url": "https://sms4smile.com/quotes/i/880/david-milne-26057_application_but-when-we-started-our-product-portfoli_3182542.png",
                "width": 1080,
                "height": 1080,
                "caption": "“But, when we started our product portfolio, we focused the mixed signal requirements first for image…” — David Milne",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "David Milne",
                    "item": "https://sms4smile.com/quotes/author/david-milne/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "But, when we started our product...",
                    "item": "https://sms4smile.com/quotes/david-milne/but-when-we-started-our-product-portfolio-we-focused-the-mixed-signal/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/david-milne/but-when-we-started-our-product-portfolio-we-focused-the-mixed-signal/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
