--- title: "Meaning & Key Takeaway of: Marketing is not about your agency…" description: "\"Marketing is not about your agency winning awards. It's about your organization winning business.\" — David Meerman Scott" image: "https://sms4smile.com/quotes/i/a1d/david-meerman-scott-22745_agency_marketing-is-not-about-your-agency-winni_1789548.jpg" --- # Marketing is not about your agency winning awards. It's… ![“Marketing is not about your agency winning awards. It's about your organization winning business.” quote by David Meerman Scott](https://sms4smile.com/quotes/i/a1d/david-meerman-scott-22745_agency_marketing-is-not-about-your-agency-winni_1789548.jpg) [Download](https://sms4smile.com/quotes/i/a1d/david-meerman-scott-22745_agency_marketing-is-not-about-your-agency-winni_1789548.jpg) [Open image](https://sms4smile.com/quotes/i/a1d/david-meerman-scott-22745_agency_marketing-is-not-about-your-agency-winni_1789548.jpg) > “Marketing is not about your agency winning awards. It's about your organization winning business.” [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing's purpose is not to win accolades for the agency but to generate revenue and growth for the client organization. **In simple terms:** Marketing should drive client business, not just win awards. Key Takeaway Focus on client outcomes over vanity. Themes marketing business growth client focus Mood pragmatic focused Type business strategic When to use this quote - client meetings - campaign planning - budget reviews - sales pitches Key Concepts strategy value creation Questions to Reflect On - How do you measure marketing success? - What client goals drive your strategy? A Different Perspective Awards can distract from measurable results. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Internet](https://sms4smile.com/quotes/about/internet/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Organization](https://sms4smile.com/quotes/about/organization/) [Winning](https://sms4smile.com/quotes/about/winning/) [Winning awards](https://sms4smile.com/quotes/about/winning-awards/) ## Related quotes > [Going to an organization where winning means something, where you're held accountable and you have goals and things like that I think that molds…](https://sms4smile.com/quotes/george-hill/going-to-an-organization-where-winning-means-something-where-you-re/) [George Hill](https://sms4smile.com/quotes/author/george-hill/) > [As a kid, that's what you dream of: going to an organization and being that guy, turning the program around, organization around, winning Super…](https://sms4smile.com/quotes/kyler-murray/as-a-kid-that-s-what-you-dream-of-going-to-an-organization-and-being/) [Kyler Murray](https://sms4smile.com/quotes/author/kyler-murray/) > [The 3Ss of Winning in business are speed, simplicity, and self-confidence.](https://sms4smile.com/quotes/jack-welch/the-3ss-of-winning-in-business-are-speed-simplicity-and-self/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [Winning in my business is everything.](https://sms4smile.com/quotes/al-unser/winning-in-my-business-is-everything/) [Al Unser](https://sms4smile.com/quotes/author/al-unser/) > [One of the things I think you're always conscious of is we're in the winning business.](https://sms4smile.com/quotes/barry-trotz/one-of-the-things-i-think-you-re-always-conscious-of-is-we-re-in-the/) [Barry Trotz](https://sms4smile.com/quotes/author/barry-trotz/) > [My personal experience with companies in the PayPal ecosystem taught me that a superb engineering culture is indispensable to building a winning business.](https://sms4smile.com/quotes/joe-lonsdale/my-personal-experience-with-companies-in-the-paypal-ecosystem-taught/) [Joe Lonsdale](https://sms4smile.com/quotes/author/joe-lonsdale/) > [The art of winning in business is in working hard - not taking things too seriously.](https://sms4smile.com/quotes/elbert-hubbard/the-art-of-winning-in-business-is-in-working-hard-not-taking-things/) [Elbert Hubbard](https://sms4smile.com/quotes/author/elbert-hubbard/) > [“The job of a marketing agency is to produce results that impact the bottom line. It's that simple.”](https://sms4smile.com/quotes/paul-roetzer/the-job-of-a-marketing-agency-is-to-produce-results-that-impact-the/) Paul Roetzer > [“Online Marketing Agency in London offering its services to small businesses. 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We offer full of marketing services that meets your needs and help to grow your…](https://sms4smile.com/quotes/thegoodmarketer/we-are-small-business-marketing-agency-based-in-london-we-offer-full/) [Thegoodmarketer](https://sms4smile.com/quotes/author/thegoodmarketer/) > [My goals have changed throughout my life. At one time it was winning awards, selling out concert dates, selling more albums than anyone else.…](https://sms4smile.com/quotes/reba-mcentire/my-goals-have-changed-throughout-my-life-at-one-time-it-was-winning/) [Reba McEntire](https://sms4smile.com/quotes/author/reba-mcentire/) > [Concurrently, while I was in school, while I was winning awards for acting, I was winning awards for singing, in high school. One of…](https://sms4smile.com/quotes/robert-davi/concurrently-while-i-was-in-school-while-i-was-winning-awards-for/) [Robert Davi](https://sms4smile.com/quotes/author/robert-davi/) ## More by David Meerman Scott > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to…](https://sms4smile.com/quotes/david-meerman-scott/today-s-marketing-success-comes-from-self-publishing-web-content-that/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize…](https://sms4smile.com/quotes/david-meerman-scott/in-the-old-days-you-either-had-to-buy-expensive-advertising-or-beg/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [The urgent can drown out the important.](https://sms4smile.com/quotes/david-meerman-scott/the-urgent-can-drown-out-the-important/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a…](https://sms4smile.com/quotes/david-meerman-scott/consider-your-own-answers-to-these-questions-in-the-past-two-months/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Focus on your buyers and your buyers problems](https://sms4smile.com/quotes/david-meerman-scott/focus-on-your-buyers-and-your-buyers-problems/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Creating great content that educates and informs is always the best marketing strategy.](https://sms4smile.com/quotes/david-meerman-scott/creating-great-content-that-educates-and-informs-is-always-the-best/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [On the web, you are what you publish.](https://sms4smile.com/quotes/david-meerman-scott/on-the-web-you-are-what-you-publish/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Nobody cares about your products (except you)](https://sms4smile.com/quotes/david-meerman-scott/nobody-cares-about-your-products-except-you/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.](https://sms4smile.com/quotes/david-meerman-scott/what-if-i-fail-the-more-profound-question-is-what-if-i-never-fail/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.](https://sms4smile.com/quotes/david-meerman-scott/don-t-fear-sharing-your-best-ideas-online-1-competition-already-knows/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Social Media are tools, Real Time is a mindset.](https://sms4smile.com/quotes/david-meerman-scott/social-media-are-tools-real-time-is-a-mindset/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [The difference is conflict, an important yet overlooked aspect of all good communications.](https://sms4smile.com/quotes/david-meerman-scott/the-difference-is-conflict-an-important-yet-overlooked-aspect-of-all/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way…](https://sms4smile.com/quotes/david-meerman-scott/if-you-are-a-marketing-professional-who-wants-to-reach-your-buyers/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,”](https://sms4smile.com/quotes/david-meerman-scott/a-buyer-persona-profile-is-a-short-biography-of-the-typical-customer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) [Explore all 27 David Meerman Scott quotes ](https://sms4smile.com/quotes/author/david-meerman-scott/) ## More Agency quotes > [The work, the work, the work. 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The Scripture says little to satisfy our curiosity; but… ](https://sms4smile.com/quotes/john-newton/we-have-no-clear-ideas-of-the-agency-of-demonic-spirits-nor-is-it/) [John Newton](https://sms4smile.com/quotes/author/john-newton/) > [It’s a shameful moment for U.S. media when it insists on being subservient to the grotesque propaganda agencies of a violent, aggressive state.](https://sms4smile.com/quotes/noam-chomsky/it-s-a-shameful-moment-for-u-s-media-when-it-insists-on-being/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance medium.](https://sms4smile.com/quotes/loretta-young/in-1949-there-was-a-new-thing-called-television-to-which-my-agency/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [Well look, CIA is an agency that has to collect intelligence, do operations. 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