--- title: "Meaning & Key Takeaway of: good and I’m going to find the formula…" description: "\"“good and I’m going to find the formula that will put it over. The market is saturated. Imagine, 75 percent of the potential has already been sold. Bet..." image: "https://sms4smile.com/quotes/i/d68/david-j-schwartz-10804_investing_good-and-i-m-going-to-find-the-formula-t_1804561.jpg" --- # good and I’m going to find the formula that will put it… ![“good and I’m going to find the formula that will put it over. The market is saturated. Imagine, 75 percent of the potential has already been sold. Better get out. Imagine, 25 percent of the market is still not sold. Count me in.” quote by David J. Schwartz](https://sms4smile.com/quotes/i/d68/david-j-schwartz-10804_investing_good-and-i-m-going-to-find-the-formula-t_1804561.jpg) [Download](https://sms4smile.com/quotes/i/d68/david-j-schwartz-10804_investing_good-and-i-m-going-to-find-the-formula-t_1804561.jpg) [Open image](https://sms4smile.com/quotes/i/d68/david-j-schwartz-10804_investing_good-and-i-m-going-to-find-the-formula-t_1804561.jpg) > ““good and I’m going to find the formula that will put it over. The market is saturated. Imagine, 75 percent of the potential has already been sold. Better get out. Imagine, 25 percent of the market is still not sold. Count me in.”” [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identifying untapped market segments reveals growth opportunities despite overall saturation. **In simple terms:** Look for the unsold portion of a market. Key Takeaway Target underserved market niches. Themes business strategy growth Mood optimistic strategic Type motivational pragmatic When to use this quote - product launch - sales planning - entrepreneurship Key Concepts market analysis opportunity innovation Questions to Reflect On - What niche can you serve that others ignore? - How will you validate market potential? A Different Perspective Market data may be inaccurate or change quickly. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [They say Formula One is a market which it can't be, obviously. Our market is independent, it's a sport.](https://sms4smile.com/quotes/bernie-ecclestone/they-say-formula-one-is-a-market-which-it-can-t-be-obviously-our/) [Bernie Ecclestone](https://sms4smile.com/quotes/author/bernie-ecclestone/) > [The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.](https://sms4smile.com/quotes/david-rose/the-orbs-have-probably-sold-better-through-catalogs-because-they-can/) [David Rose](https://sms4smile.com/quotes/author/david-rose/) > [A market is never saturated with a good product, but it is very quickly saturated with a bad one.](https://sms4smile.com/quotes/henry-ford/a-market-is-never-saturated-with-a-good-product-but-it-is-very/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the…](https://sms4smile.com/quotes/theodore-levitt/every-major-industry-was-once-a-growth-industry-but-some-that-are-now/) [Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/) > [It would have been better if the first album sold well, the second sold better and the third really took off. Maybe that would've…](https://sms4smile.com/quotes/jani-lane/it-would-have-been-better-if-the-first-album-sold-well-the-second/) [Jani Lane](https://sms4smile.com/quotes/author/jani-lane/) > [Television series are like the stock market. There's room for bears and bulls but no room for pigs.](https://sms4smile.com/quotes/bob-newhart/television-series-are-like-the-stock-market-there-s-room-for-bears/) [Bob Newhart](https://sms4smile.com/quotes/author/bob-newhart/) > [“Wed don't need to live like the elites of California, New York, or Washington, D.C. We don't need to work a hundred hours a…](https://sms4smile.com/quotes/j-d-vance/wed-don-t-need-to-live-like-the-elites-of-california-new-york-or/) [J.D. Vance](https://sms4smile.com/quotes/author/j-d-vance/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [“The market was king, that much was clear. Share worth had replaced human worth. And it wasn’t so much a question of what that…](https://sms4smile.com/quotes/arne-dahl/the-market-was-king-that-much-was-clear-share-worth-had-replaced/) [Arne Dahl](https://sms4smile.com/quotes/author/arne-dahl/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't let's lose sight of what creates wealth. It is open markets, it is capitalism.](https://sms4smile.com/quotes/rupert-murdoch/don-t-let-s-lose-sight-of-what-creates-wealth-it-is-open-markets-it/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) ## More by David J. Schwartz > [“Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can…](https://sms4smile.com/quotes/david-j-schwartz/look-at-things-not-as-they-are-but-as-they-can-be-visualization-adds/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Attitudes are more important than intelligence.](https://sms4smile.com/quotes/david-j-schwartz/attitudes-are-more-important-than-intelligence/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Then it dawned on me that no one else was going to believe in me until I believed in myself.](https://sms4smile.com/quotes/david-j-schwartz/then-it-dawned-on-me-that-no-one-else-was-going-to-believe-in-me/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Life is too short to waste. Dreams are fulfilled only through action, not through endless planning to take action.](https://sms4smile.com/quotes/david-j-schwartz/life-is-too-short-to-waste-dreams-are-fulfilled-only-through-action/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [“Truly, fear is a powerful force. In one way or another fear prevents people from getting what they want from life. Fear”](https://sms4smile.com/quotes/david-j-schwartz/truly-fear-is-a-powerful-force-in-one-way-or-another-fear-prevents/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Persons who reach the higher rungs in business management, selling, engineering, religious work, writing, acting, and in every other pursuit get there by following…](https://sms4smile.com/quotes/david-j-schwartz/persons-who-reach-the-higher-rungs-in-business-management-selling/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [“when we do what is known to be wrong, two negative things happened. First, we feel guilt and this guilt eats away confidence. Second,…](https://sms4smile.com/quotes/david-j-schwartz/when-we-do-what-is-known-to-be-wrong-two-negative-things-happened/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [A good idea if not acted upon produces terrible psychological pain. But a good idea acted upon brings enormous mental satisfaction. Got a good…](https://sms4smile.com/quotes/david-j-schwartz/a-good-idea-if-not-acted-upon-produces-terrible-psychological-pain/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [How much we can do, depends on how much we THINK we can do.](https://sms4smile.com/quotes/david-j-schwartz/how-much-we-can-do-depends-on-how-much-we-think-we-can-do/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Believe it can be done. When you believe something can be done, your mind will find the ways to do it. Believing a solution…](https://sms4smile.com/quotes/david-j-schwartz/believe-it-can-be-done-when-you-believe-something-can-be-done-your/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Remind yourself regularly that you are better than you think you are. Successful people are not superhuman. Success does not require a super-intellect. Nor…](https://sms4smile.com/quotes/david-j-schwartz/remind-yourself-regularly-that-you-are-better-than-you-think-you-are/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [“Hope is a start. But hope needs action to win victories”](https://sms4smile.com/quotes/david-j-schwartz/hope-is-a-start-but-hope-needs-action-to-win-victories/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big…](https://sms4smile.com/quotes/david-j-schwartz/believe-big-the-size-of-your-success-is-determined-by-the-size-of/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [“Belief releases creative powers.”](https://sms4smile.com/quotes/david-j-schwartz/belief-releases-creative-powers/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [Knowledge is power only when put to use - and then only when the use made of it is constructive.](https://sms4smile.com/quotes/david-j-schwartz/knowledge-is-power-only-when-put-to-use-and-then-only-when-the-use/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) [Explore all 63 David J. Schwartz quotes ](https://sms4smile.com/quotes/author/david-j-schwartz/) ## More Investing quotes > [Don't let's lose sight of what creates wealth. It is open markets, it is capitalism.](https://sms4smile.com/quotes/rupert-murdoch/don-t-let-s-lose-sight-of-what-creates-wealth-it-is-open-markets-it/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The market was king, that much was clear. Share worth had replaced human worth. And it wasn’t so much a question of what that…](https://sms4smile.com/quotes/arne-dahl/the-market-was-king-that-much-was-clear-share-worth-had-replaced/) [Arne Dahl](https://sms4smile.com/quotes/author/arne-dahl/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [“Wed don't need to live like the elites of California, New York, or Washington, D.C. We don't need to work a hundred hours a…](https://sms4smile.com/quotes/j-d-vance/wed-don-t-need-to-live-like-the-elites-of-california-new-york-or/) [J.D. Vance](https://sms4smile.com/quotes/author/j-d-vance/) > [Television series are like the stock market. There's room for bears and bulls but no room for pigs.](https://sms4smile.com/quotes/bob-newhart/television-series-are-like-the-stock-market-there-s-room-for-bears/) [Bob Newhart](https://sms4smile.com/quotes/author/bob-newhart/) > [That's one of the things about the NFL is that you have small-market teams, big-market teams. I feel like the bigger market teams do…](https://sms4smile.com/quotes/travis-kelce/that-s-one-of-the-things-about-the-nfl-is-that-you-have-small-market/) [Travis Kelce](https://sms4smile.com/quotes/author/travis-kelce/) > [In China, people are moving from bigger cars to small hatches, and interestingly, the Indian market is graduating to bigger cars and sedans. I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [Congress passed the American Rescue Plan Act in a tremendous investment to support millions of workers without a paycheck and behind on bills.](https://sms4smile.com/quotes/jake-auchincloss/congress-passed-the-american-rescue-plan-act-in-a-tremendous/) [Jake Auchincloss](https://sms4smile.com/quotes/author/jake-auchincloss/) > [“a select group of high-performing companies have managed to close the strategy-to-performance gap through better planning and execution. These companies—Barclays, Cisco Systems, Dow Chemical,…](https://sms4smile.com/quotes/michael-c-mankins/a-select-group-of-high-performing-companies-have-managed-to-close-the/) [Michael C. Mankins](https://sms4smile.com/quotes/author/michael-c-mankins/) > [I'll invest my money in people.](https://sms4smile.com/quotes/will-keith-kellogg/i-ll-invest-my-money-in-people/) [Will Keith Kellogg](https://sms4smile.com/quotes/author/will-keith-kellogg/) [Browse all 13,164 Investing quotes ](https://sms4smile.com/quotes/about/investing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“good and I’m going to find the formula that will put it over. The market is saturated. Imagine, 75 percent of the potential has already been sold. Better get out. Imagine, 25 percent of the market is still not sold. Count me in.”", "creator": { "@type": "Person", "name": "David J. 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