--- title: "Meaning & Key Takeaway of: Both traditional broadcasters and…" description: "\"Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology and so-called smart speakers, the theory bein..." image: "https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg" --- # Both traditional broadcasters and podcasters are betting… ![“Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology and so-called smart speakers, the theory being that it is as easy to ask Amazon's Alexa to play you the 'Guardian Books' podcast as it is to get it to play Capital FM.” quote by David Hepworth](https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg) [Download](https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg) [Open image](https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg) > “Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology and so-called smart speakers, the theory being that it is as easy to ask Amazon's Alexa to play you the 'Guardian Books' podcast as it is to get it to play Capital FM.” [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote suggests that broadcasters see smart speakers as a new platform equal in accessibility to traditional radio, driving heavy investment. **In simple terms:** Broadcasters think smart speakers will be as easy to use as radio. Key Takeaway Invest in voice-friendly content. Themes media technology advertising Mood optimistic strategic Type analytical forecasting When to use this quote - launching podcasts - advertising campaigns - content syndication - audience analytics Key Concepts platform adoption consumer behavior digital strategy Questions to Reflect On - How will older audiences adapt to voice tech? - What content works best on smart speakers? A Different Perspective Assumes equal user willingness across demographics. ★ ★ ★ ★ ★ No ratings yet [Broadcasters Podcasters](https://sms4smile.com/quotes/about/broadcasters-podcasters-1680254/) [Easy](https://sms4smile.com/quotes/about/easy/) [Growth](https://sms4smile.com/quotes/about/growth/) [Play](https://sms4smile.com/quotes/about/play/) [Podcast](https://sms4smile.com/quotes/about/podcast/) [Podcasters Betting](https://sms4smile.com/quotes/about/podcasters-betting-1680257/) [Smart](https://sms4smile.com/quotes/about/smart/) [Smart Speakers](https://sms4smile.com/quotes/about/smart-speakers-1281292/) [Technology](https://sms4smile.com/quotes/about/technology/) [Traditional Broadcasters](https://sms4smile.com/quotes/about/traditional-broadcasters-1680256/) [Voice Driven](https://sms4smile.com/quotes/about/voice-driven-1680255/) ## Related quotes > [I don't have smart speakers in the house because I have a thing about whether they are recording our conversations.](https://sms4smile.com/quotes/scarlett-moffatt/i-don-t-have-smart-speakers-in-the-house-because-i-have-a-thing-about/) [Scarlett Moffatt](https://sms4smile.com/quotes/author/scarlett-moffatt/) > [A friend of mine, a poet, Rebecca Wolff recently said to me, "You know, your stories are really voice-driven," and I guess I knew…](https://sms4smile.com/quotes/lynne-tillman/a-friend-of-mine-a-poet-rebecca-wolff-recently-said-to-me-you-know/) [Lynne Tillman](https://sms4smile.com/quotes/author/lynne-tillman/) > ['Unjustly Maligned' is a neat idea for a podcast. Antony Johnston invites a believer to make the case for a cultural artefact that consensus…](https://sms4smile.com/quotes/david-hepworth/unjustly-maligned-is-a-neat-idea-for-a-podcast-antony-johnston/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [If, like me, you've never watched 'Game of Thrones', the podcast 'Binge Mode: 'Game of Thrones'' ought to be unlistenable. It isn't, thanks to…](https://sms4smile.com/quotes/david-hepworth/if-like-me-you-ve-never-watched-game-of-thrones-the-podcast-binge/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['Podcasting House' is pivotal to the BBC's plan to scatter the seed of its various non-broadcast audio products beyond the narrow silos of the…](https://sms4smile.com/quotes/david-hepworth/podcasting-house-is-pivotal-to-the-bbc-s-plan-to-scatter-the-seed-of/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['You Must Remember This', the podcast about 'the secret and or forgotten history of Hollywood's first century', has a thread dedicated to Dead Blondes,…](https://sms4smile.com/quotes/david-hepworth/you-must-remember-this-the-podcast-about-the-secret-and-or-forgotten/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [The 'Backlisted' podcast describes itself as 'giving new life to old books'. In each episode, John Mitchinson and Andy Miller are joined by a…](https://sms4smile.com/quotes/david-hepworth/the-backlisted-podcast-describes-itself-as-giving-new-life-to-old/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [The ads that podcasts manage to sell tell you a lot about who they think is listening. They include services that promise to make…](https://sms4smile.com/quotes/david-hepworth/the-ads-that-podcasts-manage-to-sell-tell-you-a-lot-about-who-they/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['Spectator Books' is presented by the genial Sam Leith. Leith has a little catch in his delivery that quickly becomes addictive. It's things like…](https://sms4smile.com/quotes/david-hepworth/spectator-books-is-presented-by-the-genial-sam-leith-leith-has-a/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['The Anthill' is the podcast wing of The Conversation, the site that presents news and views derived from the academic and research community.](https://sms4smile.com/quotes/david-hepworth/the-anthill-is-the-podcast-wing-of-the-conversation-the-site-that/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [Podcasting is a personal medium, and I savour those moments where details of the podcasters' lives glint through.](https://sms4smile.com/quotes/david-hepworth/podcasting-is-a-personal-medium-and-i-savour-those-moments-where/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [According to the producers of gripping podcast 'Death, Sex & Money', these are the three things we think about a lot but need to…](https://sms4smile.com/quotes/david-hepworth/according-to-the-producers-of-gripping-podcast-death-sex-money-these/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [For a wide-ranging look at literary matters, the 'Book Review Podcast' from the 'New York Times' is still one of the best. Presented by…](https://sms4smile.com/quotes/david-hepworth/for-a-wide-ranging-look-at-literary-matters-the-book-review-podcast/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['Bombshell' is a remarkable podcast. In the course of it, three people who know what they are talking about cover 'military strategy, White House…](https://sms4smile.com/quotes/david-hepworth/bombshell-is-a-remarkable-podcast-in-the-course-of-it-three-people/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [As more podcasts become available, it's becoming a challenge to keep everything in order.](https://sms4smile.com/quotes/david-hepworth/as-more-podcasts-become-available-it-s-becoming-a-challenge-to-keep/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) ## More by David Hepworth > [Upload Radio is a new venture offering content creators and bedroom DJs the chance to get their own programmes on the air by buying…](https://sms4smile.com/quotes/david-hepworth/upload-radio-is-a-new-venture-offering-content-creators-and-bedroom/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['They Walk Among Us' is the work of husband-and-wife team Benjamin and Rosie. In the past, they've covered the Shannon Matthews case and the…](https://sms4smile.com/quotes/david-hepworth/they-walk-among-us-is-the-work-of-husband-and-wife-team-benjamin-and/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [It's been a while since I checked in with Malcolm Gladwell's 'Revisionist History' podcast. 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All are appealing individuals with…](https://sms4smile.com/quotes/david-hepworth/adrift-with-geoff-lloyd-and-annabel-port-features-absolute-radio/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [As more podcasts become available, it's becoming a challenge to keep everything in order.](https://sms4smile.com/quotes/david-hepworth/as-more-podcasts-become-available-it-s-becoming-a-challenge-to-keep/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [Anyone born in the year 1950 who grew to fancy themselves as a soulful 18-year-old bought 'Songs of Leonard Cohen' upon its original release…](https://sms4smile.com/quotes/david-hepworth/anyone-born-in-the-year-1950-who-grew-to-fancy-themselves-as-a/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['I Was There Too' talks to people who played non-starring roles in big movies. That means the likes of comedian Jimmy Pardo, who didn't…](https://sms4smile.com/quotes/david-hepworth/i-was-there-too-talks-to-people-who-played-non-starring-roles-in-big/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [Back in the 1980s, state-of-the-nation fictions were all set in Manhattan. Now, they're all in Trump country. Early in 'S-Town,' we're introduced to an…](https://sms4smile.com/quotes/david-hepworth/back-in-the-1980s-state-of-the-nation-fictions-were-all-set-in/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > ['Bombshell' is a remarkable podcast. In the course of it, three people who know what they are talking about cover 'military strategy, White House…](https://sms4smile.com/quotes/david-hepworth/bombshell-is-a-remarkable-podcast-in-the-course-of-it-three-people/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [When Shanthi Ranganathan was the featured turn on 'Hip Hop Saved My Life With Romesh Ranganathan,' we learned she didn't allow him to have…](https://sms4smile.com/quotes/david-hepworth/when-shanthi-ranganathan-was-the-featured-turn-on-hip-hop-saved-my/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [History is written by the victors. The victors in daily life tend to be those who live longest.](https://sms4smile.com/quotes/david-hepworth/history-is-written-by-the-victors-the-victors-in-daily-life-tend-to/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [The opening solo on 'Once in Royal David's City' is still the most dramatic radio moment of the year.](https://sms4smile.com/quotes/david-hepworth/the-opening-solo-on-once-in-royal-david-s-city-is-still-the-most/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [For a wide-ranging look at literary matters, the 'Book Review Podcast' from the 'New York Times' is still one of the best. Presented by…](https://sms4smile.com/quotes/david-hepworth/for-a-wide-ranging-look-at-literary-matters-the-book-review-podcast/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) > [Many pop songs seem to be more potent now than in their heyday.](https://sms4smile.com/quotes/david-hepworth/many-pop-songs-seem-to-be-more-potent-now-than-in-their-heyday/) [David Hepworth](https://sms4smile.com/quotes/author/david-hepworth/) [Explore all 88 David Hepworth quotes ](https://sms4smile.com/quotes/author/david-hepworth/) ## More Easy quotes > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I don't want easy success. It's boring.](https://sms4smile.com/quotes/sudeep/i-don-t-want-easy-success-it-s-boring/) [Sudeep](https://sms4smile.com/quotes/author/sudeep/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [she got a reputation for an easy smile and a sharp tongue, and using one to balance the other, she seemed friendly but distant](https://sms4smile.com/quotes/dorothy-allison/she-got-a-reputation-for-an-easy-smile-and-a-sharp-tongue-and-using/) [Dorothy Allison](https://sms4smile.com/quotes/author/dorothy-allison/) > [It's easy to say, let's go in and get the bad guys. But you have a divided country of Sunnis and Shias. The United…](https://sms4smile.com/quotes/tulsi-gabbard/it-s-easy-to-say-let-s-go-in-and-get-the-bad-guys-but-you-have-a/) [Tulsi Gabbard](https://sms4smile.com/quotes/author/tulsi-gabbard/) > [People think that the Club World Cup is an easy competition, but it's not.](https://sms4smile.com/quotes/keylor-navas/people-think-that-the-club-world-cup-is-an-easy-competition-but-it-s/) [Keylor Navas](https://sms4smile.com/quotes/author/keylor-navas/) > [New York is large, glamorous, easy-going, kindly and incurious, but above all it is a crucible - because it is large enough to be…](https://sms4smile.com/quotes/ford-madox-ford/new-york-is-large-glamorous-easy-going-kindly-and-incurious-but-above/) [Ford Madox Ford](https://sms4smile.com/quotes/author/ford-madox-ford/) > [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [Sometimes life can suck and not be fair ,but we have to deal with it,because we feel we cant do anything but,we can.We have…](https://sms4smile.com/quotes/anonymous/sometimes-life-can-suck-and-not-be-fair-but-we-have-to-deal-with-it/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Mortals are such fragile things. Just tender feelings walking around exposed in their delicate shells...Easy to crush.](https://sms4smile.com/quotes/melissa-marr/mortals-are-such-fragile-things-just-tender-feelings-walking-around/) [Melissa Marr](https://sms4smile.com/quotes/author/melissa-marr/) > [Certainly these are not easy times. But history does not contain very many easy times. Years from now, we will look back at this…](https://sms4smile.com/quotes/laura-ingraham/certainly-these-are-not-easy-times-but-history-does-not-contain-very/) [Laura Ingraham](https://sms4smile.com/quotes/author/laura-ingraham/) > [I don't know why, but I'm an easy target. And I don't do anything to dispel it.](https://sms4smile.com/quotes/ted-mcginley/i-don-t-know-why-but-i-m-an-easy-target-and-i-don-t-do-anything-to/) [Ted McGinley](https://sms4smile.com/quotes/author/ted-mcginley/) > [I know that I'm going to have to work hard, keep working hard, and not because of this victory think, "I'm back." 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Paul Getty](https://sms4smile.com/quotes/author/j-paul-getty/) [Browse all 14,306 Easy quotes ](https://sms4smile.com/quotes/about/easy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology and so-called smart speakers, the theory being that it is as easy to ask Amazon's Alexa to play you the 'Guardian Books' podcast as it is to get it to play Capital FM.", "creator": { "@type": "Person", "name": "David Hepworth" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-hepworth/both-traditional-broadcasters-and-podcasters-are-betting-heavily-on/", "about": { "@type": "Thing", "name": "Easy" }, "@id": "https://sms4smile.com/quotes/david-hepworth/both-traditional-broadcasters-and-podcasters-are-betting-heavily-on/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg", "contentUrl": "https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg", "url": "https://sms4smile.com/quotes/i/776/david-hepworth-7694_easy_both-traditional-broadcasters-and-podcas_1759648.jpg", "width": 1080, "height": 1080, "caption": "“Both traditional broadcasters and podcasters are betting heavily on the growth of voice-driven technology…” — David Hepworth", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Hepworth", "item": "https://sms4smile.com/quotes/author/david-hepworth/" }, { "@type": "ListItem", "position": 4, "name": "Both traditional broadcasters and podcasters are...", "item": "https://sms4smile.com/quotes/david-hepworth/both-traditional-broadcasters-and-podcasters-are-betting-heavily-on/" } ], "@id": "https://sms4smile.com/quotes/david-hepworth/both-traditional-broadcasters-and-podcasters-are-betting-heavily-on/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```