---
title: "Meaning & Key Takeaway of: It did what all ads are supposed to do…"
description: "\"It did what all ads are supposed to do: create an anxiety relievable by purchase.\" — David Foster Wallace"
image: "https://sms4smile.com/quotes/i/483/david-foster-wallace-161_ads_it-did-what-all-ads-are-supposed-to-do-c_2664127.jpg"
---

#  It did what all ads are supposed to do: create an anxiety…

![“It did what all ads are supposed to do: create an anxiety relievable by purchase.” quote by David Foster Wallace](https://sms4smile.com/quotes/i/483/david-foster-wallace-161_ads_it-did-what-all-ads-are-supposed-to-do-c_2664127.jpg)   [Download](https://sms4smile.com/quotes/i/483/david-foster-wallace-161_ads_it-did-what-all-ads-are-supposed-to-do-c_2664127.jpg) [Open image](https://sms4smile.com/quotes/i/483/david-foster-wallace-161_ads_it-did-what-all-ads-are-supposed-to-do-c_2664127.jpg)

> “It did what all ads are supposed to do: create an anxiety relievable by purchase.”

[David Foster Wallace](https://sms4smile.com/quotes/author/david-foster-wallace/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote critiques advertising's ability to create anxiety that can be alleviated through purchasing.

**In simple terms:** Ads generate anxiety that buying can relieve.

Key Takeaway

Recognize and resist consumer‑driven anxiety.

Themes

marketing consumer behavior psychology

Mood

critical insightful

Type

critical analytical

When to use this quote

- shopping decisions
- media literacy
- budget planning

Key Concepts

anxiety materialism advertising tactics

Questions to Reflect On

- How do you differentiate genuine need from marketed desire?
- What alternatives reduce anxiety without purchase?

A Different Perspective

It may oversimplify consumer motivations.

★ ★ ★ ★ ★   No ratings yet

[Ads](https://sms4smile.com/quotes/about/ads/) [Ads Supposed](https://sms4smile.com/quotes/about/ads-supposed-2451156/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Anxiety](https://sms4smile.com/quotes/about/anxiety/) [Anxiety Relievable](https://sms4smile.com/quotes/about/anxiety-relievable-2451154/) [Create Anxiety](https://sms4smile.com/quotes/about/create-anxiety-1582370/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Persons](https://sms4smile.com/quotes/about/persons/) [Purchase](https://sms4smile.com/quotes/about/purchase/) [Relievable Purchase](https://sms4smile.com/quotes/about/relievable-purchase-2451155/)

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