--- title: "Meaning & Key Takeaway of: The majority of advertising agency…" description: "\"The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change..." image: "https://sms4smile.com/quotes/i/5d7/david-droga-5348_advertising_the-majority-of-advertising-agency-creat_2552200.png" --- # The majority of advertising agency creatives are creative… ![“The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.” quote by David Droga](https://sms4smile.com/quotes/i/5d7/david-droga-5348_advertising_the-majority-of-advertising-agency-creat_2552200.png) [Download](https://sms4smile.com/quotes/i/5d7/david-droga-5348_advertising_the-majority-of-advertising-agency-creat_2552200.png) [Open image](https://sms4smile.com/quotes/i/5d7/david-droga-5348_advertising_the-majority-of-advertising-agency-creat_2552200.png) > “The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.” [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creative agencies are constrained by traditional formats; breaking norms can unlock fresh ideas. **In simple terms:** Creativity is limited by convention. Key Takeaway Break the mold. Themes creativity innovation industry Mood inspirational challenging Type business creative When to use this quote - advertising campaigns - brand strategy - team workshops Key Concepts design thinking creative freedom Questions to Reflect On - How can you balance tradition and innovation? - What steps foster creative risk-taking? A Different Perspective Risk of alienating clients. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising agency](https://sms4smile.com/quotes/about/advertising-agency/) [Agency Creatives](https://sms4smile.com/quotes/about/agency-creatives-1531378/) [Change](https://sms4smile.com/quotes/about/change/) [Creative](https://sms4smile.com/quotes/about/creative/) [Creative people](https://sms4smile.com/quotes/about/creative-people/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Majority](https://sms4smile.com/quotes/about/majority/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Think Traditional](https://sms4smile.com/quotes/about/think-traditional-267938/) ## Related quotes > [The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…](https://sms4smile.com/quotes/john-kao/the-traditional-model-for-a-company-like-coca-cola-is-to-hire-one-big/) [John Kao](https://sms4smile.com/quotes/author/john-kao/) > [We're very much an advertising agency, but it's not about creating ads as we know it.](https://sms4smile.com/quotes/david-droga/we-re-very-much-an-advertising-agency-but-it-s-not-about-creating-ads/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Anyone who's parading under a $100,00-plus video is not free from corporate. 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Avildsen](https://sms4smile.com/quotes/author/john-g-avildsen/) > [“But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in…](https://sms4smile.com/quotes/eric-barker/but-as-any-mathematician-knows-averages-can-be-deceptive-andrew/) [Eric Barker](https://sms4smile.com/quotes/author/eric-barker/) > [Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. 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But you know, with so many…](https://sms4smile.com/quotes/david-droga/nothing-connects-with-people-like-humanity-that-doesn-t-mean-you-have/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.](https://sms4smile.com/quotes/david-droga/i-was-in-a-bank-meeting-in-london-once-that-was-so-torturous-i-had-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We're moved by emotions and characters and stories. We love that.](https://sms4smile.com/quotes/david-droga/we-re-moved-by-emotions-and-characters-and-stories-we-love-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Generosity is as much showing your vulnerability as it is your passion for something.](https://sms4smile.com/quotes/david-droga/generosity-is-as-much-showing-your-vulnerability-as-it-is-your/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. 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But when you find something that you care about, you give it…](https://sms4smile.com/quotes/david-droga/people-can-t-pay-you-to-care-people-can-t-teach-you-to-care-but-when/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Sometimes the best ideas will come in the least inspiring places.](https://sms4smile.com/quotes/david-droga/sometimes-the-best-ideas-will-come-in-the-least-inspiring-places/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have…](https://sms4smile.com/quotes/david-droga/you-put-choice-on-the-table-you-change-the-whole-game-everything-is/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.](https://sms4smile.com/quotes/david-droga/i-can-say-firsthand-under-armour-is-a-values-based-people-company-and/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes…](https://sms4smile.com/quotes/david-droga/creativity-for-the-greater-good-is-where-i-aspire-to-be-and-i-mean/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid…](https://sms4smile.com/quotes/david-droga/there-are-few-forces-for-good-as-extensive-and-important-as-the/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the…](https://sms4smile.com/quotes/david-droga/long-before-social-media-existed-the-proto-tweets-of-advertising-had/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We don't like offending anyone.](https://sms4smile.com/quotes/david-droga/we-don-t-like-offending-anyone/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) [Explore all 101 David Droga quotes ](https://sms4smile.com/quotes/author/david-droga/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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