--- title: "Meaning & Key Takeaway of: The first brand that can purpose-build…" description: "\"The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individua..." image: "https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png" --- # The first brand that can purpose-build great stories for… ![“The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.” quote by David Droga](https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png) [Download](https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png) [Open image](https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png) > “The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.” [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A brand that creates personal, non-intrusive mobile stories will dominate the market and future tech trends. **In simple terms:** Personal mobile storytelling beats generic algorithms. Key Takeaway Focus on individual relevance. Themes marketing technology personalization Mood optimistic strategic Type advertising visionary When to use this quote - product launch - brand strategy - user engagement Key Concepts consumer psychology mobile media Questions to Reflect On - How can brands balance relevance and privacy? - What metrics show success? A Different Perspective Assumes all users value privacy equally. ★ ★ ★ ★ ★ No ratings yet [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Purpose](https://sms4smile.com/quotes/about/brand-purpose-887748/) [Brand Win](https://sms4smile.com/quotes/about/brand-win-2241619/) [Customer](https://sms4smile.com/quotes/about/customer/) [Future](https://sms4smile.com/quotes/about/future/) [Great](https://sms4smile.com/quotes/about/great/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Matters](https://sms4smile.com/quotes/about/matters/) [Mobile Target](https://sms4smile.com/quotes/about/mobile-target-2241620/) [Stories Mobile](https://sms4smile.com/quotes/about/stories-mobile-2241621/) [Target](https://sms4smile.com/quotes/about/target/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose…](https://sms4smile.com/quotes/eva-longoria/i-think-what-i-love-most-about-oprah-s-brand-that-i-would-love-to-do/) [Eva Longoria](https://sms4smile.com/quotes/author/eva-longoria/) > [“A memorable brand doesn’t just speak — it listens, connects, and delivers value.” “Great web design is not decoration — it’s strategy made visible.”…](https://sms4smile.com/quotes/spark-marketing-agency/a-memorable-brand-doesn-t-just-speak-it-listens-connects-and-delivers/) [Spark Marketing Agency](https://sms4smile.com/quotes/author/spark-marketing-agency/) > [There are several key pieces to keeping audiences engaged, and the evolution of that. 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Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) ## More by David Droga > [The agency is who it is because of many, many, many chapters that needed to happen.](https://sms4smile.com/quotes/david-droga/the-agency-is-who-it-is-because-of-many-many-many-chapters-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many…](https://sms4smile.com/quotes/david-droga/nothing-connects-with-people-like-humanity-that-doesn-t-mean-you-have/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.](https://sms4smile.com/quotes/david-droga/i-was-in-a-bank-meeting-in-london-once-that-was-so-torturous-i-had-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We're moved by emotions and characters and stories. We love that.](https://sms4smile.com/quotes/david-droga/we-re-moved-by-emotions-and-characters-and-stories-we-love-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Generosity is as much showing your vulnerability as it is your passion for something.](https://sms4smile.com/quotes/david-droga/generosity-is-as-much-showing-your-vulnerability-as-it-is-your/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. 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But when you find something that you care about, you give it…](https://sms4smile.com/quotes/david-droga/people-can-t-pay-you-to-care-people-can-t-teach-you-to-care-but-when/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Sometimes the best ideas will come in the least inspiring places.](https://sms4smile.com/quotes/david-droga/sometimes-the-best-ideas-will-come-in-the-least-inspiring-places/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have…](https://sms4smile.com/quotes/david-droga/you-put-choice-on-the-table-you-change-the-whole-game-everything-is/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.](https://sms4smile.com/quotes/david-droga/i-can-say-firsthand-under-armour-is-a-values-based-people-company-and/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes…](https://sms4smile.com/quotes/david-droga/creativity-for-the-greater-good-is-where-i-aspire-to-be-and-i-mean/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid…](https://sms4smile.com/quotes/david-droga/there-are-few-forces-for-good-as-extensive-and-important-as-the/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the…](https://sms4smile.com/quotes/david-droga/long-before-social-media-existed-the-proto-tweets-of-advertising-had/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We don't like offending anyone.](https://sms4smile.com/quotes/david-droga/we-don-t-like-offending-anyone/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) [Explore all 101 David Droga quotes ](https://sms4smile.com/quotes/author/david-droga/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) [Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.", "creator": { "@type": "Person", "name": "David Droga" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-droga/the-first-brand-that-can-purpose-build-great-stories-for-mobile-that/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/david-droga/the-first-brand-that-can-purpose-build-great-stories-for-mobile-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png", "contentUrl": "https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png", "url": "https://sms4smile.com/quotes/i/fb0/david-droga-5348_brand_the-first-brand-that-can-purpose-build-g_2637601.png", "width": 1080, "height": 1080, "caption": "“The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy…” — David Droga", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Droga", "item": "https://sms4smile.com/quotes/author/david-droga/" }, { "@type": "ListItem", "position": 4, "name": "The first brand that can purpose-build...", "item": "https://sms4smile.com/quotes/david-droga/the-first-brand-that-can-purpose-build-great-stories-for-mobile-that/" } ], "@id": "https://sms4smile.com/quotes/david-droga/the-first-brand-that-can-purpose-build-great-stories-for-mobile-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```