--- title: "Meaning & Key Takeaway of: I love traditional advertising and have…" description: "\"I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that ..." image: "https://sms4smile.com/quotes/i/21f/david-droga-5348_advertising_i-love-traditional-advertising-and-have_2315277.png" --- # I love traditional advertising and have built my career on… ![“I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.” quote by David Droga](https://sms4smile.com/quotes/i/21f/david-droga-5348_advertising_i-love-traditional-advertising-and-have_2315277.png) [Download](https://sms4smile.com/quotes/i/21f/david-droga-5348_advertising_i-love-traditional-advertising-and-have_2315277.png) [Open image](https://sms4smile.com/quotes/i/21f/david-droga-5348_advertising_i-love-traditional-advertising-and-have_2315277.png) > “I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.” [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Traditional advertising is valuable but not exclusive; relevance to goals matters more than format. **In simple terms:** Traditional ads are one option, not the only one. Key Takeaway Choose media that best serves the objective. Themes advertising strategy innovation media relevance Mood pragmatic analytical Type business strategic When to use this quote - product launches - brand awareness campaigns - budget constraints Key Concepts marketing theory consumer behavior channel selection Questions to Reflect On - How do you evaluate media relevance? - When should you abandon traditional channels? A Different Perspective Overemphasis on tradition can limit creativity. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Built](https://sms4smile.com/quotes/about/advertising-built-5513773/) [Desired Outcome](https://sms4smile.com/quotes/about/desired-outcome-1392386/) [I love](https://sms4smile.com/quotes/about/i-love/) [Long](https://sms4smile.com/quotes/about/long/) [Love](https://sms4smile.com/quotes/about/love/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Relevant Desired](https://sms4smile.com/quotes/about/relevant-desired-5513774/) [Space](https://sms4smile.com/quotes/about/space/) [Traditional Advertising](https://sms4smile.com/quotes/about/traditional-advertising-2778336/) ## Related quotes > [There is no rivalry between Google and traditional advertising.](https://sms4smile.com/quotes/maurice-saatchi/there-is-no-rivalry-between-google-and-traditional-advertising/) [Maurice Saatchi](https://sms4smile.com/quotes/author/maurice-saatchi/) > [“Word of mouth is more effective than traditional advertising for two key reasons. 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