--- title: "Meaning & Key Takeaway of: Before we start anything creatively, we…" description: "\"Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what..." image: "https://sms4smile.com/quotes/i/d4a/david-droga-5348_audience_before-we-start-anything-creatively-we-h_2421386.png" --- # Before we start anything creatively, we have a firm… ![“Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what…” quote by David Droga](https://sms4smile.com/quotes/i/d4a/david-droga-5348_audience_before-we-start-anything-creatively-we-h_2421386.png) [Download](https://sms4smile.com/quotes/i/d4a/david-droga-5348_audience_before-we-start-anything-creatively-we-h_2421386.png) [Open image](https://sms4smile.com/quotes/i/d4a/david-droga-5348_audience_before-we-start-anything-creatively-we-h_2421386.png) > “Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?” [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective campaigns start with clear goals, audience insight, and relevance, ensuring messages complement daily behaviors rather than interrupt. **In simple terms:** Clear goals and audience insight make messages relevant. Key Takeaway Align messages with audience daily life. Themes marketing strategy psychology Mood strategic inspirational Type marketing creative When to use this quote - advertising - brand positioning - campaign planning Key Concepts consumer behavior message relevance Questions to Reflect On - How do you keep creativity alive while staying data‑driven? - What defines a “relevant” interruption? A Different Perspective Over‑emphasis on data can stifle creativity if not balanced. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Behavior](https://sms4smile.com/quotes/about/behavior/) [Behaviors Message](https://sms4smile.com/quotes/about/behaviors-message-6129350/) [Campaign](https://sms4smile.com/quotes/about/campaign/) [Campaign Audience](https://sms4smile.com/quotes/about/campaign-audience-6129349/) [Frame Mind](https://sms4smile.com/quotes/about/frame-mind/) [Frame of mind](https://sms4smile.com/quotes/about/frame-of-mind/) [Goals](https://sms4smile.com/quotes/about/goals/) [Habits](https://sms4smile.com/quotes/about/habits/) [Learning](https://sms4smile.com/quotes/about/learning/) [Mind](https://sms4smile.com/quotes/about/mind/) [People Care](https://sms4smile.com/quotes/about/people-care/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Start](https://sms4smile.com/quotes/about/start/) [Understanding](https://sms4smile.com/quotes/about/understanding/) ## Related quotes > [“Being in the right frame of mind helps you see the technicolour.”](https://sms4smile.com/quotes/ben-hunt-davis/being-in-the-right-frame-of-mind-helps-you-see-the-technicolour/) [Ben Hunt-Davis](https://sms4smile.com/quotes/author/ben-hunt-davis/) > [Once the makeup is on, it is easy to enter the character's frame of mind.](https://sms4smile.com/quotes/anushka-shetty/once-the-makeup-is-on-it-is-easy-to-enter-the-character-s-frame-of/) [Anushka Shetty](https://sms4smile.com/quotes/author/anushka-shetty/) > [“Interpretation is directly related to a person's frame of mind. Looking at the same image, a person could see two different things depending on…](https://sms4smile.com/quotes/chris-carter/interpretation-is-directly-related-to-a-person-s-frame-of-mind/) [Chris Carter](https://sms4smile.com/quotes/author/chris-carter/) > [The classification of facts, the recognition of their sequence and relative significance is the function of science, and the habit of forming a judgment…](https://sms4smile.com/quotes/karl-pearson/the-classification-of-facts-the-recognition-of-their-sequence-and/) [Karl Pearson](https://sms4smile.com/quotes/author/karl-pearson/) > [“When a man is discontented with himself, it has one advantage however, that it puts him into an excellent frame of mind for making…](https://sms4smile.com/quotes/lawrence-sterne/when-a-man-is-discontented-with-himself-it-has-one-advantage-however/) [Lawrence Sterne](https://sms4smile.com/quotes/author/lawrence-sterne/) > [Composing is sort of an intuitive act. You have to put yourself in the right frame of mind.](https://sms4smile.com/quotes/howard-shore/composing-is-sort-of-an-intuitive-act-you-have-to-put-yourself-in-the/) [Howard Shore](https://sms4smile.com/quotes/author/howard-shore/) > [It may not necessarily reflect my current frame of mind. Sometimes I have to put myself at the point in time of the voice…](https://sms4smile.com/quotes/todd-rundgren/it-may-not-necessarily-reflect-my-current-frame-of-mind-sometimes-i/) [Todd Rundgren](https://sms4smile.com/quotes/author/todd-rundgren/) > [Positive frame of mind makes you feel inspired, expects success, it gives you strength to not give up if you encounter and obstacle, you…](https://sms4smile.com/quotes/dr-anil-kr-sinha/positive-frame-of-mind-makes-you-feel-inspired-expects-success-it/) [Dr Anil Kr Sinha](https://sms4smile.com/quotes/author/dr-anil-kr-sinha/) > [“Tea was more than boiling water. There were decisions to be made and a frame of mind to develop, no matter how imperceptible.”](https://sms4smile.com/quotes/l-l-barkat/tea-was-more-than-boiling-water-there-were-decisions-to-be-made-and-a/) [L.L. Barkat](https://sms4smile.com/quotes/author/l-l-barkat/) > [Once you get into the right frame of mind, that means you have your full senses and your attitude is straight.](https://sms4smile.com/quotes/meshach-tula/once-you-get-into-the-right-frame-of-mind-that-means-you-have-your/) [Meshach Tula](https://sms4smile.com/quotes/author/meshach-tula/) > [That frame of mind that you need to make fine pictures of a very wonderful subject, you cannot do it by not being lost…](https://sms4smile.com/quotes/dorothea-lange/that-frame-of-mind-that-you-need-to-make-fine-pictures-of-a-very/) [Dorothea Lange](https://sms4smile.com/quotes/author/dorothea-lange/) > [Long ago made it a principle of my life to cultivate a positive frame of mind, to strive to project it and to share…](https://sms4smile.com/quotes/chuck-norris/long-ago-made-it-a-principle-of-my-life-to-cultivate-a-positive-frame/) [Chuck Norris](https://sms4smile.com/quotes/author/chuck-norris/) > [Beginning is not only a kind of action. It is also a frame of mind, a kind of work, an attitude, a consciousness.](https://sms4smile.com/quotes/edward-said/beginning-is-not-only-a-kind-of-action-it-is-also-a-frame-of-mind-a/) [Edward Said](https://sms4smile.com/quotes/author/edward-said/) > [“Christmas isn't just a day. It's a frame of mind.”](https://sms4smile.com/quotes/anonymous/christmas-isn-t-just-a-day-it-s-a-frame-of-mind/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [A positive frame of mind will definitely enhance your travelling experience. If I'm not in a positive frame of mind then the whole thing…](https://sms4smile.com/quotes/andrea-bocelli/a-positive-frame-of-mind-will-definitely-enhance-your-travelling/) [Andrea Bocelli](https://sms4smile.com/quotes/author/andrea-bocelli/) ## More by David Droga > [The agency is who it is because of many, many, many chapters that needed to happen.](https://sms4smile.com/quotes/david-droga/the-agency-is-who-it-is-because-of-many-many-many-chapters-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many…](https://sms4smile.com/quotes/david-droga/nothing-connects-with-people-like-humanity-that-doesn-t-mean-you-have/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.](https://sms4smile.com/quotes/david-droga/i-was-in-a-bank-meeting-in-london-once-that-was-so-torturous-i-had-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We're moved by emotions and characters and stories. We love that.](https://sms4smile.com/quotes/david-droga/we-re-moved-by-emotions-and-characters-and-stories-we-love-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Generosity is as much showing your vulnerability as it is your passion for something.](https://sms4smile.com/quotes/david-droga/generosity-is-as-much-showing-your-vulnerability-as-it-is-your/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to…](https://sms4smile.com/quotes/david-droga/just-knowing-you-re-putting-something-out-there-that-could-take-on-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.](https://sms4smile.com/quotes/david-droga/my-first-job-in-advertising-was-actually-in-the-mailroom-of-grey/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it…](https://sms4smile.com/quotes/david-droga/people-can-t-pay-you-to-care-people-can-t-teach-you-to-care-but-when/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Sometimes the best ideas will come in the least inspiring places.](https://sms4smile.com/quotes/david-droga/sometimes-the-best-ideas-will-come-in-the-least-inspiring-places/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have…](https://sms4smile.com/quotes/david-droga/you-put-choice-on-the-table-you-change-the-whole-game-everything-is/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.](https://sms4smile.com/quotes/david-droga/i-can-say-firsthand-under-armour-is-a-values-based-people-company-and/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes…](https://sms4smile.com/quotes/david-droga/creativity-for-the-greater-good-is-where-i-aspire-to-be-and-i-mean/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid…](https://sms4smile.com/quotes/david-droga/there-are-few-forces-for-good-as-extensive-and-important-as-the/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the…](https://sms4smile.com/quotes/david-droga/long-before-social-media-existed-the-proto-tweets-of-advertising-had/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We don't like offending anyone.](https://sms4smile.com/quotes/david-droga/we-don-t-like-offending-anyone/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) [Explore all 101 David Droga quotes ](https://sms4smile.com/quotes/author/david-droga/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? 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