--- title: "Meaning & Key Takeaway of: Before the term 'viral video' came out…" description: "\"Before the term 'viral video' came out, we used the mass media to our advantage.\" — David Droga" image: "https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png" --- # Before the term 'viral video' came out, we used the mass… ![“Before the term 'viral video' came out, we used the mass media to our advantage.” quote by David Droga](https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png) [Download](https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png) [Open image](https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png) > “Before the term 'viral video' came out, we used the mass media to our advantage.” [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It notes that before “viral video” was a concept, marketers already leveraged traditional mass media to spread messages widely. **In simple terms:** Marketers used mass media to achieve wide reach before viral videos existed. Key Takeaway Utilize existing channels fully before chasing new trends. Themes marketing media strategy innovation Mood strategic reflective Type advice insight When to use this quote - product launches - political campaigns - public health messaging - crisis communication Key Concepts mass communication viral marketing brand awareness Questions to Reflect On - How can you blend traditional and digital tactics for maximum impact? - What risks arise from over‑relying on old media? A Different Perspective New digital platforms can outpace traditional media, making old tactics less effective. ★ ★ ★ ★ ★ No ratings yet [Mass media](https://sms4smile.com/quotes/about/mass-media/) [Media](https://sms4smile.com/quotes/about/media/) ## Related quotes > [If there is a viral video on the Internet, you know it's on YouTube. You can search for it, find it, see the view…](https://sms4smile.com/quotes/alan-schaaf/if-there-is-a-viral-video-on-the-internet-you-know-it-s-on-youtube/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy,…](https://sms4smile.com/quotes/adam-mckay/as-far-as-what-makes-a-viral-video-then-it-s-gotta-be-something-that/) [Adam McKay](https://sms4smile.com/quotes/author/adam-mckay/) > [If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that…](https://sms4smile.com/quotes/jeremy-stoppelman/if-somebody-writes-a-review-of-a-dry-cleaner-that-piece-of-content-is/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [How come Kony gets a viral video made about him and i don't](https://sms4smile.com/quotes/robert-mugabe/how-come-kony-gets-a-viral-video-made-about-him-and-i-don-t/) [Robert Mugabe](https://sms4smile.com/quotes/author/robert-mugabe/) > [My first viral video on TikTok was me duetting a person ruining their hair with color. It got 10 million views overnight, and I…](https://sms4smile.com/quotes/brad-mondo/my-first-viral-video-on-tiktok-was-me-duetting-a-person-ruining-their/) [Brad Mondo](https://sms4smile.com/quotes/author/brad-mondo/) > [With the Internet, you can be easily exposed and disposed. You can create some viral video, the biggest thing ever, and then four weeks…](https://sms4smile.com/quotes/bret-michaels/with-the-internet-you-can-be-easily-exposed-and-disposed-you-can/) [Bret Michaels](https://sms4smile.com/quotes/author/bret-michaels/) > [May your appalling St. Patrick's Day behavior not end up in a massive viral video demanding you be brought to justice.](https://sms4smile.com/quotes/anonymous/may-your-appalling-st-patrick-s-day-behavior-not-end-up-in-a-massive/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Old Spice: The Man Your Man Could Smell Like viral video”](https://sms4smile.com/quotes/anonymous/old-spice-the-man-your-man-could-smell-like-viral-video/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There's a viral video of a young girl learning to say 'who' but pronouncing it as 'wah' which I think could be one of…](https://sms4smile.com/quotes/joe-lycett/there-s-a-viral-video-of-a-young-girl-learning-to-say-who-but/) [Joe Lycett](https://sms4smile.com/quotes/author/joe-lycett/) > [With social media, if you have a viral video people can like what you do and it's homegrown and very organic.](https://sms4smile.com/quotes/kevin-olusola/with-social-media-if-you-have-a-viral-video-people-can-like-what-you/) [Kevin Olusola](https://sms4smile.com/quotes/author/kevin-olusola/) > [In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and…](https://sms4smile.com/quotes/david-eick/in-terms-of-how-i-understand-the-online-world-it-doesn-t-just-work-in/) David Eick > [Facebook is inherently viral.](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [In the end, the whole Internet thing kills me, because you can use it as a positive thing or you can read into all…](https://sms4smile.com/quotes/nikki-sixx/in-the-end-the-whole-internet-thing-kills-me-because-you-can-use-it-2/) [Nikki Sixx](https://sms4smile.com/quotes/author/nikki-sixx/) > [Once a viral program gets started, there is nothing to stop it.](https://sms4smile.com/quotes/richard-dawkins/once-a-viral-program-gets-started-there-is-nothing-to-stop-it/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense.…](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral-there-are-lots-of-sites-that-include-a/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## More by David Droga > [The agency is who it is because of many, many, many chapters that needed to happen.](https://sms4smile.com/quotes/david-droga/the-agency-is-who-it-is-because-of-many-many-many-chapters-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many…](https://sms4smile.com/quotes/david-droga/nothing-connects-with-people-like-humanity-that-doesn-t-mean-you-have/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.](https://sms4smile.com/quotes/david-droga/i-was-in-a-bank-meeting-in-london-once-that-was-so-torturous-i-had-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [We're moved by emotions and characters and stories. We love that.](https://sms4smile.com/quotes/david-droga/we-re-moved-by-emotions-and-characters-and-stories-we-love-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Generosity is as much showing your vulnerability as it is your passion for something.](https://sms4smile.com/quotes/david-droga/generosity-is-as-much-showing-your-vulnerability-as-it-is-your/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to…](https://sms4smile.com/quotes/david-droga/just-knowing-you-re-putting-something-out-there-that-could-take-on-a/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.](https://sms4smile.com/quotes/david-droga/my-first-job-in-advertising-was-actually-in-the-mailroom-of-grey/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [People can't pay you to care. People can't teach you to care. 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It is…](https://sms4smile.com/quotes/joe-pitts/the-constitution-is-very-clear-on-the-on-the-declaration-of-war-or/) Joe Pitts > [I've been told before, and I tend to believe it, I'm not like most actresses out there.](https://sms4smile.com/quotes/moira-kelly/i-ve-been-told-before-and-i-tend-to-believe-it-i-m-not-like-most/) [Moira Kelly](https://sms4smile.com/quotes/author/moira-kelly/) > [Before I got addicted to comedy, I was seriously thinking about playing tennis full time. I joined the tennis team and played with a…](https://sms4smile.com/quotes/carrot-top/before-i-got-addicted-to-comedy-i-was-seriously-thinking-about/) [Carrot Top](https://sms4smile.com/quotes/author/carrot-top/) > [But even before I was in the military, I was extremely jumpy when asleep.](https://sms4smile.com/quotes/chris-kyle/but-even-before-i-was-in-the-military-i-was-extremely-jumpy-when/) [Chris Kyle](https://sms4smile.com/quotes/author/chris-kyle/) > [When I'm making stuff, the thing that excites me most is not the result, but the process and trying to do something I've never…](https://sms4smile.com/quotes/spike-jonze/when-i-m-making-stuff-the-thing-that-excites-me-most-is-not-the/) [Spike Jonze](https://sms4smile.com/quotes/author/spike-jonze/) > [I've pulled ticks off of me before.](https://sms4smile.com/quotes/jim-miller/i-ve-pulled-ticks-off-of-me-before/) [Jim Miller](https://sms4smile.com/quotes/author/jim-miller/) > [You know, before I would think, my cab driver hates me. Now I think my limo driver hates me.](https://sms4smile.com/quotes/ray-romano/you-know-before-i-would-think-my-cab-driver-hates-me-now-i-think-my/) [Ray Romano](https://sms4smile.com/quotes/author/ray-romano/) Browse all 4,123 Before quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Before the term 'viral video' came out, we used the mass media to our advantage.", "creator": { "@type": "Person", "name": "David Droga" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-droga/before-the-term-viral-video-came-out-we-used-the-mass-media-to-our/", "about": { "@type": "Thing", "name": "Before" }, "@id": "https://sms4smile.com/quotes/david-droga/before-the-term-viral-video-came-out-we-used-the-mass-media-to-our/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png", "contentUrl": "https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png", "url": "https://sms4smile.com/quotes/i/051/david-droga-5348_before_before-the-term-viral-video-came-out-we_834746.png", "width": 1080, "height": 1080, "caption": "“Before the term 'viral video' came out, we used the mass media to our advantage.” — David Droga", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Droga", "item": "https://sms4smile.com/quotes/author/david-droga/" }, { "@type": "ListItem", "position": 4, "name": "Before the term 'viral video' came...", "item": "https://sms4smile.com/quotes/david-droga/before-the-term-viral-video-came-out-we-used-the-mass-media-to-our/" } ], "@id": "https://sms4smile.com/quotes/david-droga/before-the-term-viral-video-came-out-we-used-the-mass-media-to-our/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```