--- title: "Meaning & Key Takeaway of: If you want to create new markets, or…" description: "\"If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.\" — David \"Doc\" Searls" image: "https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png" --- # If you want to create new markets, or disrupt old ones… ![“If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.” quote by David "Doc" Searls](https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png) [Download](https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png) [Open image](https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png) > “If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.” [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Searls argues that building ubiquitous infrastructure is key to forming new markets or disrupting existing ones. **In simple terms:** Infrastructure enables market creation and disruption. Key Takeaway Invest in foundational tech to reshape markets. Themes innovation economics infrastructure Mood strategic forward‑looking Type business technological When to use this quote - startup launches - industry transformation - policy making Key Concepts platform economics network effects Questions to Reflect On - What infrastructure can you develop today? - How to ensure broad accessibility? A Different Perspective Infrastructure alone doesn't guarantee adoption. ★ ★ ★ ★ ★ No ratings yet [Infrastructure](https://sms4smile.com/quotes/about/infrastructure/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Investing](https://sms4smile.com/quotes/about/investing/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [Design is a tool that either allows us to create new markets or disrupt existing ones.](https://sms4smile.com/quotes/yves-behar/design-is-a-tool-that-either-allows-us-to-create-new-markets-or/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [Our technologised society is becoming opaque. As technology becomes more ubiquitous and our relationship with digital devices ever more seamless, our technical infrastructure seems…](https://sms4smile.com/quotes/honor-harger/our-technologised-society-is-becoming-opaque-as-technology-becomes/) [Honor Harger](https://sms4smile.com/quotes/author/honor-harger/) > [“Sugar producers wanted to develop new markets and needs you didn’t already have,” Ms. Abbot says. “And so they invented the idea that every…](https://sms4smile.com/quotes/anonymous/sugar-producers-wanted-to-develop-new-markets-and-needs-you-didn-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Technology has really created new markets. For instance, Airbnb has created a high demand for executive short-term and vacation properties. Even 10 years ago,…](https://sms4smile.com/quotes/scott-mcgillivray/technology-has-really-created-new-markets-for-instance-airbnb-has/) [Scott McGillivray](https://sms4smile.com/quotes/author/scott-mcgillivray/) > [New markets could be created by rural potentials, which could lead to rise in the employment.](https://sms4smile.com/quotes/a-p-j-abdul-kalam/new-markets-could-be-created-by-rural-potentials-which-could-lead-to/) [A. P. J. Abdul Kalam](https://sms4smile.com/quotes/author/a-p-j-abdul-kalam/) > [Collaboration between different parts of the world will bring us closer. From a business point of view, it opens up new markets as well.](https://sms4smile.com/quotes/huma-qureshi/collaboration-between-different-parts-of-the-world-will-bring-us/) [Huma Qureshi](https://sms4smile.com/quotes/author/huma-qureshi/) > [President Obama said it best during his state of the Union Address this year when he declared: 'I will go anywhere in the world…](https://sms4smile.com/quotes/ron-wyden/president-obama-said-it-best-during-his-state-of-the-union-address/) [Ron Wyden](https://sms4smile.com/quotes/author/ron-wyden/) > [We opened a design center in the South of England last year as part of our strategy for being close to our customers and…](https://sms4smile.com/quotes/david-milne/we-opened-a-design-center-in-the-south-of-england-last-year-as-part/) [David Milne](https://sms4smile.com/quotes/author/david-milne/) > [“The reason for the different speeds of adoption is that the key industrial using devices, the light bulb and the electric motor, involved replacing…](https://sms4smile.com/quotes/edward-a-hudson/the-reason-for-the-different-speeds-of-adoption-is-that-the-key/) [Edward A. Hudson](https://sms4smile.com/quotes/author/edward-a-hudson/) > [Clearly America businesses are interested in opening up new markets not just in Cuba, but all over the world.](https://sms4smile.com/quotes/carlos-curbelo/clearly-america-businesses-are-interested-in-opening-up-new-markets/) Carlos Curbelo > [The new markets that arise from ecological constraints will dominate the 21st century economy, and so will markets for knowledge.](https://sms4smile.com/quotes/graciela-chichilnisky/the-new-markets-that-arise-from-ecological-constraints-will-dominate/) [Graciela Chichilnisky](https://sms4smile.com/quotes/author/graciela-chichilnisky/) > [Hiring new people, opening up in new markets, all of that takes money.](https://sms4smile.com/quotes/taavet-hinrikus/hiring-new-people-opening-up-in-new-markets-all-of-that-takes-money/) [Taavet Hinrikus](https://sms4smile.com/quotes/author/taavet-hinrikus/) > [“Disruptive technologies typically enable new markets to emerge.”](https://sms4smile.com/quotes/clayton-m-christensen/disruptive-technologies-typically-enable-new-markets-to-emerge/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [Think of the Nets infrastructure as a source of natural building resources. Linux is not growing on the trees - it is the trees.](https://sms4smile.com/quotes/david-doc-searls/think-of-the-nets-infrastructure-as-a-source-of-natural-building/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) > [Pomegranate molasses is ubiquitous in Arabic cooking: it's sweet, sour and adds depth.](https://sms4smile.com/quotes/yotam-ottolenghi/pomegranate-molasses-is-ubiquitous-in-arabic-cooking-it-s-sweet-sour/) [Yotam Ottolenghi](https://sms4smile.com/quotes/author/yotam-ottolenghi/) ## More by David "Doc" Searls > [Think of the Nets infrastructure as a source of natural building resources. Linux is not growing on the trees - it is the trees.](https://sms4smile.com/quotes/david-doc-searls/think-of-the-nets-infrastructure-as-a-source-of-natural-building/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) > [The Net is the new underlying infrastructure for civilization itself.](https://sms4smile.com/quotes/david-doc-searls/the-net-is-the-new-underlying-infrastructure-for-civilization-itself/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) > [By listening, marketing will re-learn how to talk.](https://sms4smile.com/quotes/david-doc-searls/by-listening-marketing-will-re-learn-how-to-talk/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) > [Looking back on the event, I find myself thinking there are three approaches to journalism represented here. One is the "cool" approach of traditional…](https://sms4smile.com/quotes/david-doc-searls/looking-back-on-the-event-i-find-myself-thinking-there-are-three/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) > [When all you've got is a hammer, bad service looks like a nail.](https://sms4smile.com/quotes/david-doc-searls/when-all-you-ve-got-is-a-hammer-bad-service-looks-like-a-nail/) [David "Doc" Searls](https://sms4smile.com/quotes/author/david-doc-searls/) [Explore all 6 David "Doc" Searls quotes ](https://sms4smile.com/quotes/author/david-doc-searls/) ## More Disrupt quotes > [Each time I think I've created time for myself, along comes a throwback to disrupt my private space.](https://sms4smile.com/quotes/wole-soyinka/each-time-i-think-i-ve-created-time-for-myself-along-comes-a/) [Wole Soyinka](https://sms4smile.com/quotes/author/wole-soyinka/) > [“Disrupt’ is different from ‘destroy,’” Coffey said.”](https://sms4smile.com/quotes/sean-platt/disrupt-is-different-from-destroy-coffey-said/) [Sean Platt](https://sms4smile.com/quotes/author/sean-platt/) > [You either disrupt your own company or someone else will.](https://sms4smile.com/quotes/peter-diamandis/you-either-disrupt-your-own-company-or-someone-else-will/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [“An insipid voice message or an incongruent emergence from the “other” world may disrupt our whole thinking system. If we are not able to…](https://sms4smile.com/quotes/erik-pevernagie/an-insipid-voice-message-or-an-incongruent-emergence-from-the-other/) [Erik Pevernagie](https://sms4smile.com/quotes/author/erik-pevernagie/) > [“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.”](https://sms4smile.com/quotes/jeff-bezos/as-a-company-one-of-our-greatest-cultural-strengths-is-accepting-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“Selected pairs of objects will be juxtaposed to disrupt”](https://sms4smile.com/quotes/anonymous/selected-pairs-of-objects-will-be-juxtaposed-to-disrupt/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they…](https://sms4smile.com/quotes/anonymous/holiday-inn-comes-in-at-the-bottom-of-the-market-but-they-can-t-go/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Sometimes you can win, and you are preparing to disrupt yourself. Sometimes you don't win, but you are preparing yourself to be better.](https://sms4smile.com/quotes/antonio-conte/sometimes-you-can-win-and-you-are-preparing-to-disrupt-yourself/) [Antonio Conte](https://sms4smile.com/quotes/author/antonio-conte/) > [The safety argument against steroids may be a good one, but let's be honest. It isn't the one that motivates most officials and fans…](https://sms4smile.com/quotes/alice-dreger/the-safety-argument-against-steroids-may-be-a-good-one-but-let-s-be/) [Alice Dreger](https://sms4smile.com/quotes/author/alice-dreger/) > [You don't disrupt genius at work.](https://sms4smile.com/quotes/dylan-o-brien/you-don-t-disrupt-genius-at-work/) [Dylan O'Brien](https://sms4smile.com/quotes/author/dylan-o-brien/) > [I like learning stuff. The more information you can get about a person or a subject, the more you can pour into a potential…](https://sms4smile.com/quotes/brian-grazer/i-like-learning-stuff-the-more-information-you-can-get-about-a-person/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [Make a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are…](https://sms4smile.com/quotes/robert-scoble/make-a-list-of-competitors-who-will-be-disrupted-by-you-you-do-have/) [Robert Scoble](https://sms4smile.com/quotes/author/robert-scoble/) > [I want the American people to understand, we have a clear and focused goal: to disrupt, dismantle and defeat Al Qaeda in Pakistan and…](https://sms4smile.com/quotes/stanley-a-mcchrystal/i-want-the-american-people-to-understand-we-have-a-clear-and-focused/) [Stanley A. McChrystal](https://sms4smile.com/quotes/author/stanley-a-mcchrystal/) > [True disruption means threatening your existing product line and your past investments. Breakthrough products disrupt current lines of businesses.](https://sms4smile.com/quotes/peter-diamandis/true-disruption-means-threatening-your-existing-product-line-and-your/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [Big companies do not want to disrupt themselves. All they want to do is improve themselves. They see the blockchain as another IT project.…](https://sms4smile.com/quotes/william-mougayar/big-companies-do-not-want-to-disrupt-themselves-all-they-want-to-do/) [William Mougayar](https://sms4smile.com/quotes/author/william-mougayar/) Browse all 56 Disrupt quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.", "creator": { "@type": "Person", "name": "David \"Doc\" Searls" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-doc-searls/if-you-want-to-create-new-markets-or-disrupt-old-ones-you-create/", "about": { "@type": "Thing", "name": "Disrupt" }, "@id": "https://sms4smile.com/quotes/david-doc-searls/if-you-want-to-create-new-markets-or-disrupt-old-ones-you-create/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png", "contentUrl": "https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png", "url": "https://sms4smile.com/quotes/i/f38/david-doc-searls-56105_disrupt_if-you-want-to-create-new-markets-or-dis_1941428.png", "width": 1080, "height": 1080, "caption": "“If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.” — David \"Doc\" Searls", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David \"Doc\" Searls", "item": "https://sms4smile.com/quotes/author/david-doc-searls/" }, { "@type": "ListItem", "position": 4, "name": "If you want to create new...", "item": "https://sms4smile.com/quotes/david-doc-searls/if-you-want-to-create-new-markets-or-disrupt-old-ones-you-create/" } ], "@id": "https://sms4smile.com/quotes/david-doc-searls/if-you-want-to-create-new-markets-or-disrupt-old-ones-you-create/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```