---
title: "Meaning & Key Takeaway of: framing bias), defining it as the…"
description: "\"“framing bias), defining it as the decision maker's conception of acts, outcomes, and contingencies associated with a particular choice.”\" — David DiSalvo"
image: "https://sms4smile.com/quotes/i/743/david-disalvo-3662_bias_framing-bias-defining-it-as-the-decision_2684078.jpg"
---

#  framing bias), defining it as the decision maker's…

![“framing bias), defining it as the decision maker's conception of acts, outcomes, and contingencies associated with a particular choice.” quote by David DiSalvo](https://sms4smile.com/quotes/i/743/david-disalvo-3662_bias_framing-bias-defining-it-as-the-decision_2684078.jpg)   [Download](https://sms4smile.com/quotes/i/743/david-disalvo-3662_bias_framing-bias-defining-it-as-the-decision_2684078.jpg) [Open image](https://sms4smile.com/quotes/i/743/david-disalvo-3662_bias_framing-bias-defining-it-as-the-decision_2684078.jpg)

> ““framing bias), defining it as the decision maker's conception of acts, outcomes, and contingencies associated with a particular choice.””

[David DiSalvo](https://sms4smile.com/quotes/author/david-disalvo/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Framing bias is when a decision maker’s view of actions, outcomes, and risks is shaped by how the choice is presented.

**In simple terms:** Our perception of options is influenced by presentation.

Key Takeaway

Recognize and reframe choices to see alternatives.

Themes

cognition decision making bias communication

Mood

cautious analytical

Type

educational reflective

When to use this quote

- business strategy
- policy design
- personal finance
- negotiations

Key Concepts

framing perception risk assessment

Questions to Reflect On

- How does the wording of a problem affect your choice?
- Can you identify a recent decision you made under framing bias?

A Different Perspective

Bias can be reinforced by strong narratives, making it hard to see alternatives.

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[Bias](https://sms4smile.com/quotes/about/bias/) [Choice](https://sms4smile.com/quotes/about/choice/) [Decision making](https://sms4smile.com/quotes/about/decision-making/)

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