--- title: "Meaning & Key Takeaway of: Our co-founder and company president, Jim…" description: "\"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as..." image: "https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg" --- # Our co-founder and company president, Jim Levy, came from… ![“Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.” quote by David Crane](https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg) [Download](https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg) [Open image](https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg) > “Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.” [David Crane](https://sms4smile.com/quotes/author/david-crane/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Applying music industry marketing tactics to video games elevated creator recognition and product promotion. **In simple terms:** Music marketing boosted game promotion. Key Takeaway Adopt cross‑industry marketing strategies. Themes marketing industry crossover branding Mood enthusiastic optimistic Type industry strategic When to use this quote - game launches - indie developer outreach - media partnerships Key Concepts cross‑promotion artist branding consumer perception Questions to Reflect On - What music‑industry tactics suit games best? - How to balance artistic integrity with promotion? A Different Perspective Risk of over‑commercialization may alienate core gamers. ★ ★ ★ ★ ★ No ratings yet [Artists](https://sms4smile.com/quotes/about/artists/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Credit](https://sms4smile.com/quotes/about/credit/) [Founder](https://sms4smile.com/quotes/about/founder/) [Game](https://sms4smile.com/quotes/about/game/) [Industry](https://sms4smile.com/quotes/about/industry/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [President](https://sms4smile.com/quotes/about/president/) [Promotion](https://sms4smile.com/quotes/about/promotion/) [Rock](https://sms4smile.com/quotes/about/rock/) [Rock star](https://sms4smile.com/quotes/about/rock-star/) [Star](https://sms4smile.com/quotes/about/star/) [Video](https://sms4smile.com/quotes/about/video/) [Video game](https://sms4smile.com/quotes/about/video-game/) ## Related quotes > [Not everyone is going to end up being a founder of a company, but the skill of being entrepreneurial, having ideas and going through…](https://sms4smile.com/quotes/alexis-ohanian/not-everyone-is-going-to-end-up-being-a-founder-of-a-company-but-the/) [Alexis Ohanian](https://sms4smile.com/quotes/author/alexis-ohanian/) > [The more I move among workers and factories and other plants, the stronger I become convinced that it is advisable to have as \[a…](https://sms4smile.com/quotes/b-c-forbes/the-more-i-move-among-workers-and-factories-and-other-plants-the/) [B. C. Forbes](https://sms4smile.com/quotes/author/b-c-forbes/) > [Never pay the slightest attention to what a company president ever says about his stock.](https://sms4smile.com/quotes/bernard-baruch/never-pay-the-slightest-attention-to-what-a-company-president-ever/) [Bernard Baruch](https://sms4smile.com/quotes/author/bernard-baruch/) > [Yahoo to me, as the founder of a company, is one of the biggest opportunities you could have; it's one of those classic Internet…](https://sms4smile.com/quotes/nick-d-aloisio/yahoo-to-me-as-the-founder-of-a-company-is-one-of-the-biggest/) [Nick D'Aloisio](https://sms4smile.com/quotes/author/nick-d-aloisio/) > [I was a little hesitant at taking the job at Atari. I had never programmed for a living and I worried it might get…](https://sms4smile.com/quotes/david-crane/i-was-a-little-hesitant-at-taking-the-job-at-atari-i-had-never/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty…](https://sms4smile.com/quotes/nolan-bushnell/in-the-early-days-of-the-video-game-business-everybody-played-the/) [Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/) > [“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they have played…](https://sms4smile.com/quotes/nir-eyal/in-the-free-to-play-video-game-business-it-is-standard-practice-for/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [You gotta have fun. Regardless of how you look at it, we're playing a game. It's a business, it's our job, but I don't…](https://sms4smile.com/quotes/derek-jeter/you-gotta-have-fun-regardless-of-how-you-look-at-it-we-re-playing-a/) [Derek Jeter](https://sms4smile.com/quotes/author/derek-jeter/) > [I wish someone had put a golf club in my hands, not skates on my feet. It is a really great game for business.…](https://sms4smile.com/quotes/condoleezza-rice/i-wish-someone-had-put-a-golf-club-in-my-hands-not-skates-on-my-feet/) [Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/) > [We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods…](https://sms4smile.com/quotes/bobby-kotick/we-ve-always-operated-under-the-belief-that-you-could-run-a-video/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories.…](https://sms4smile.com/quotes/hiroshi-yamauchi/i-have-been-saying-this-for-some-time-but-customers-are-not/) Hiroshi Yamauchi > [But what goes on in my life outside of the game should be my business.](https://sms4smile.com/quotes/jamie-redknapp/but-what-goes-on-in-my-life-outside-of-the-game-should-be-my-business/) [Jamie Redknapp](https://sms4smile.com/quotes/author/jamie-redknapp/) > [The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like…](https://sms4smile.com/quotes/adrian-slywotzky/the-game-of-business-used-to-be-like-football-size-mattered-then-it/) Adrian Slywotzky > [Football is a game of business. You don't work for free.](https://sms4smile.com/quotes/jason-pierre-paul/football-is-a-game-of-business-you-don-t-work-for-free/) [Jason Pierre-Paul](https://sms4smile.com/quotes/author/jason-pierre-paul/) > [The game business arose from computer programs that were written by and for young men in the late 1960s and early 1970s. They worked…](https://sms4smile.com/quotes/brenda-laurel/the-game-business-arose-from-computer-programs-that-were-written-by/) [Brenda Laurel](https://sms4smile.com/quotes/author/brenda-laurel/) ## More by David Crane > [We wanted to create an environment where if a game player enjoyed the 'writing style' of a particular game designer, he or she could…](https://sms4smile.com/quotes/david-crane/we-wanted-to-create-an-environment-where-if-a-game-player-enjoyed-the/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [I was a little hesitant at taking the job at Atari. I had never programmed for a living and I worried it might get…](https://sms4smile.com/quotes/david-crane/i-was-a-little-hesitant-at-taking-the-job-at-atari-i-had-never/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [Looking back, video game design seems a natural fit, although there was no such thing when I was growing up. I built a Tic-Tac-Toe…](https://sms4smile.com/quotes/david-crane/looking-back-video-game-design-seems-a-natural-fit-although-there-was/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [Plus, I was a math and science whiz from my first introduction to the subjects.](https://sms4smile.com/quotes/david-crane/plus-i-was-a-math-and-science-whiz-from-my-first-introduction-to-the/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [The letters were universally complimentary, and we designers loved hearing that our games were being enjoyed, but if they weren't sending us a picture…](https://sms4smile.com/quotes/david-crane/the-letters-were-universally-complimentary-and-we-designers-loved/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [We were advised that nobody could stop us from pursuing our craft simply because we had honed, or even developed that craft while working…](https://sms4smile.com/quotes/david-crane/we-were-advised-that-nobody-could-stop-us-from-pursuing-our-craft/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led…](https://sms4smile.com/quotes/david-crane/my-background-is-in-hardware-design-i-found-hardware-work-to-be-a/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [One week before Pitfall! was to be released, I only gave you one life to play the whole game. I was experimenting with that…](https://sms4smile.com/quotes/david-crane/one-week-before-pitfall-was-to-be-released-i-only-gave-you-one-life/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [Another little known fact about Amazing Tennis - the computer opponents are modeled after real people. In an odd turn of events, I joined…](https://sms4smile.com/quotes/david-crane/another-little-known-fact-about-amazing-tennis-the-computer-opponents/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [That's right, fall in one pit and start over from the beginning! Well, thankfully my buddies practically tied me to my chair until I…](https://sms4smile.com/quotes/david-crane/that-s-right-fall-in-one-pit-and-start-over-from-the-beginning-well/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) [Explore all 11 David Crane quotes ](https://sms4smile.com/quotes/author/david-crane/) ## More Absolutely quotes > [I am absolutely my own biggest critic.](https://sms4smile.com/quotes/lando-norris/i-am-absolutely-my-own-biggest-critic/) [Lando Norris](https://sms4smile.com/quotes/author/lando-norris/) > [The way I look at it is, cancer research is absolutely nonpartisan. Cancer is very democratic in the sense that it attacks people regardless…](https://sms4smile.com/quotes/david-h-koch/the-way-i-look-at-it-is-cancer-research-is-absolutely-nonpartisan/) [David H. Koch](https://sms4smile.com/quotes/author/david-h-koch/) > [I was brought up by the English side of my family, who are very repressed and working class. Absolutely lovely, but very English.](https://sms4smile.com/quotes/bat-for-lashes/i-was-brought-up-by-the-english-side-of-my-family-who-are-very/) [Bat for Lashes](https://sms4smile.com/quotes/author/bat-for-lashes/) > [Nobody ever wins by the cavalry coming to rescue you. It isn't a question of you're happy if you get married, or you get…](https://sms4smile.com/quotes/maeve-binchy/nobody-ever-wins-by-the-cavalry-coming-to-rescue-you-it-isn-t-a/) [Maeve Binchy](https://sms4smile.com/quotes/author/maeve-binchy/) > [“None is absolutely true.”](https://sms4smile.com/quotes/t-z-lavine/none-is-absolutely-true/) [T.Z. Lavine](https://sms4smile.com/quotes/author/t-z-lavine/) > [The game business arose from computer programs that were written by and for young men in the late 1960s and early 1970s. They worked…](https://sms4smile.com/quotes/brenda-laurel/the-game-business-arose-from-computer-programs-that-were-written-by/) [Brenda Laurel](https://sms4smile.com/quotes/author/brenda-laurel/) > [If I was a man, I would be a drag queen. Honestly, I would. I absolutely love it.](https://sms4smile.com/quotes/scarlett-moffatt/if-i-was-a-man-i-would-be-a-drag-queen-honestly-i-would-i-absolutely/) [Scarlett Moffatt](https://sms4smile.com/quotes/author/scarlett-moffatt/) > [There's very little about being in a functional-M.R.I. scanner that is natural: you are flat on your back, absolutely still, with your head immobilized…](https://sms4smile.com/quotes/robin-marantz-henig/there-s-very-little-about-being-in-a-functional-m-r-i-scanner-that-is/) [Robin Marantz Henig](https://sms4smile.com/quotes/author/robin-marantz-henig/) > [When you're still, and some actors are really brilliant at that, you bring a kind of energy to you as opposed to sending the…](https://sms4smile.com/quotes/gabriel-byrne/when-you-re-still-and-some-actors-are-really-brilliant-at-that-you/) [Gabriel Byrne](https://sms4smile.com/quotes/author/gabriel-byrne/) > [I'm absolutely an Elizabeth Taylor fan!](https://sms4smile.com/quotes/sherilyn-fenn/i-m-absolutely-an-elizabeth-taylor-fan/) [Sherilyn Fenn](https://sms4smile.com/quotes/author/sherilyn-fenn/) > [You can absolutely be what you can't see! That's what innovators and disruptors do.](https://sms4smile.com/quotes/kimberly-bryant/you-can-absolutely-be-what-you-can-t-see-that-s-what-innovators-and/) [Kimberly Bryant](https://sms4smile.com/quotes/author/kimberly-bryant/) > [There were a lot of clubs interested in me - a lot, really. But Manchester United appeared and didn't go away. They absolutely wanted…](https://sms4smile.com/quotes/angel-di-maria/there-were-a-lot-of-clubs-interested-in-me-a-lot-really-but/) [Angel Di Maria](https://sms4smile.com/quotes/author/angel-di-maria/) > [People look at the same passage, and one person will say this is the best thing he's ever read, and another person will say…](https://sms4smile.com/quotes/paul-auster/people-look-at-the-same-passage-and-one-person-will-say-this-is-the/) [Paul Auster](https://sms4smile.com/quotes/author/paul-auster/) > [I absolutely love 'TOWIE.'](https://sms4smile.com/quotes/gemma-collins/i-absolutely-love-towie/) [Gemma Collins](https://sms4smile.com/quotes/author/gemma-collins/) > [Chucky is absolutely still a puppet. He will remain to be.](https://sms4smile.com/quotes/fiona-dourif/chucky-is-absolutely-still-a-puppet-he-will-remain-to-be/) [Fiona Dourif](https://sms4smile.com/quotes/author/fiona-dourif/) Browse all 1,136 Absolutely quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.", "creator": { "@type": "Person", "name": "David Crane" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-crane/our-co-founder-and-company-president-jim-levy-came-from-a-record/", "about": { "@type": "Thing", "name": "Absolutely" }, "@id": "https://sms4smile.com/quotes/david-crane/our-co-founder-and-company-president-jim-levy-came-from-a-record/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg", "url": "https://sms4smile.com/quotes/i/3d6/david-crane-39227_absolutely_our-co-founder-and-company-president-jim_1966828.jpg", "width": 1080, "height": 1080, "caption": "“Our co-founder and company president, Jim Levy, came from a record industry background and understood the…” — David Crane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Crane", "item": "https://sms4smile.com/quotes/author/david-crane/" }, { "@type": "ListItem", "position": 4, "name": "Our co-founder and company president, Jim...", "item": "https://sms4smile.com/quotes/david-crane/our-co-founder-and-company-president-jim-levy-came-from-a-record/" } ], "@id": "https://sms4smile.com/quotes/david-crane/our-co-founder-and-company-president-jim-levy-came-from-a-record/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```