---
title: "Meaning & Key Takeaway of: Sports has become such a big business…"
description: "\"Sports has become such a big business that the line between journalism and being a broadcast partner for all intents and purposes has been obliterated...."
image: "https://sms4smile.com/quotes/i/773/dave-zirin-53214_big-business_sports-has-become-such-a-big-business-th_70891.jpg"
---

#  Sports has become such a big business that the line…

![“Sports has become such a big business that the line between journalism and being a broadcast partner for all intents and purposes has been obliterated.” quote by Dave Zirin](https://sms4smile.com/quotes/i/773/dave-zirin-53214_big-business_sports-has-become-such-a-big-business-th_70891.jpg)   [Download](https://sms4smile.com/quotes/i/773/dave-zirin-53214_big-business_sports-has-become-such-a-big-business-th_70891.jpg) [Open image](https://sms4smile.com/quotes/i/773/dave-zirin-53214_big-business_sports-has-become-such-a-big-business-th_70891.jpg)

> “Sports has become such a big business that the line between journalism and being a broadcast partner for all intents and purposes has been obliterated.”

[Dave Zirin](https://sms4smile.com/quotes/author/dave-zirin/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The commercialization of sports media erodes journalistic independence, turning coverage into promotional partnership.

**In simple terms:** Sports media is now a marketing tool.

Key Takeaway

Profit motives blur editorial lines.

Themes

media ethics sports business journalism commercialization bias

Mood

cynical critical

Type

observational critical

When to use this quote

- sports broadcasting
- newsrooms
- advertising contracts
- team press releases

Key Concepts

conflict of interest audience manipulation

Practical Applications

- media literacy training
- policy guidelines for sports coverage

Questions to Reflect On

- How does this affect audience trust?
- Can journalists maintain objectivity in such environments?

A Different Perspective

Some argue that partnership can provide deeper insights and resources for reporting, not just profit.

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[Big business](https://sms4smile.com/quotes/about/big-business/) [Business](https://sms4smile.com/quotes/about/business/) [Football](https://sms4smile.com/quotes/about/football/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Sports](https://sms4smile.com/quotes/about/sports/)

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