--- title: "Meaning & Key Takeaway of: We're all in the customer service…" description: "\"“We're all in the customer service business. Our goal must be to exceed our customers' expectations everyday.”\" — Dave Thomas" image: "https://sms4smile.com/quotes/i/33c/dave-thomas-20588_business_we-re-all-in-the-customer-service-busine_3028970.jpg" --- # We're all in the customer service business. Our goal must… ![“We're all in the customer service business. Our goal must be to exceed our customers' expectations everyday.” quote by Dave Thomas](https://sms4smile.com/quotes/i/33c/dave-thomas-20588_business_we-re-all-in-the-customer-service-busine_3028970.jpg) [Download](https://sms4smile.com/quotes/i/33c/dave-thomas-20588_business_we-re-all-in-the-customer-service-busine_3028970.jpg) [Open image](https://sms4smile.com/quotes/i/33c/dave-thomas-20588_business_we-re-all-in-the-customer-service-busine_3028970.jpg) > ““We're all in the customer service business. Our goal must be to exceed our customers' expectations everyday.”” [Dave Thomas](https://sms4smile.com/quotes/author/dave-thomas/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes that every role involves serving customers and constantly surpassing their expectations. **In simple terms:** Serve customers and always exceed expectations. Key Takeaway Prioritize exceeding expectations daily. Themes customer service excellence mindset Mood motivational determined Type advice inspirational When to use this quote - retail - hospitality - online support - client relations Key Concepts service culture continuous improvement Questions to Reflect On - How can teams balance high expectations with realistic capabilities? - What systems support consistent over‑delivery? A Different Perspective Exceeding expectations can be costly and unsustainable without proper resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Goals](https://sms4smile.com/quotes/about/goals/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [Whether you sell hamburgers or computers, we’re all in the customer service business. 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My goal every year is to break even with the…](https://sms4smile.com/quotes/jerry-reinsdorf/i-ve-said-this-over-the-years-publicly-this-is-not-a-lucrative/) [Jerry Reinsdorf](https://sms4smile.com/quotes/author/jerry-reinsdorf/) > [The best way to retain your clients or customers is to please them beyond their expectations and to keep doing so.](https://sms4smile.com/quotes/anonymous/the-best-way-to-retain-your-clients-or-customers-is-to-please-them/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises…](https://sms4smile.com/quotes/richard-branson/if-you-are-seizing-on-a-new-business-opportunity-deliberately-move/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Only your customers can define quality, because it's meeting your customers' expectations the first time every time. 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Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and theyll keep…](https://sms4smile.com/quotes/dave-thomas/it-all-comes-back-to-the-basics-serve-customers-the-best-tasting-food/) [Dave Thomas](https://sms4smile.com/quotes/author/dave-thomas/) > [There are no strangers in Freemasonry, only friends you've yet to meet.](https://sms4smile.com/quotes/dave-thomas/there-are-no-strangers-in-freemasonry-only-friends-you-ve-yet-to-meet/) [Dave Thomas](https://sms4smile.com/quotes/author/dave-thomas/) > [Opportunities don't knock at all. They don't have to, they're already all around us. It's up to us to see where they are and…](https://sms4smile.com/quotes/dave-thomas/opportunities-don-t-knock-at-all-they-don-t-have-to-they-re-already/) [Dave Thomas](https://sms4smile.com/quotes/author/dave-thomas/) > [You can do what you want to do. 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(Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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