--- title: "Meaning & Key Takeaway of: Innovation often starts with the…" description: "\"Innovation often starts with the ordinary. They simply took what was \"normal\", and added a twist. They added an innovation. The innovation solved a key..." image: "https://sms4smile.com/quotes/i/eb2/dave-morin-41540_cases_innovation-often-starts-with-the-ordinar_669367.jpg" --- # Innovation often starts with the ordinary. They simply… ![“Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood.” quote by Dave Morin](https://sms4smile.com/quotes/i/eb2/dave-morin-41540_cases_innovation-often-starts-with-the-ordinar_669367.jpg) [Download](https://sms4smile.com/quotes/i/eb2/dave-morin-41540_cases_innovation-often-starts-with-the-ordinar_669367.jpg) [Open image](https://sms4smile.com/quotes/i/eb2/dave-morin-41540_cases_innovation-often-starts-with-the-ordinar_669367.jpg) > “Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood.” [Dave Morin](https://sms4smile.com/quotes/author/dave-morin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation begins by reexamining everyday norms and adding a novel twist to solve familiar problems. **In simple terms:** Innovation starts from the ordinary. Key Takeaway Look for twists in daily life. Themes creativity problem solving everyday innovation normalcy twist Mood practical encouraging Type business motivational When to use this quote - product development - process improvement - team brainstorming - market analysis Key Concepts design thinking iteration Questions to Reflect On - What ordinary habit could you reinvent? - How can you test a twist quickly? 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