--- title: "Meaning & Key Takeaway of: Every business has two financial…" description: "\"Every business has two financial objectives: One is to make money; the other, more elusive, is to make money consistently.\" — Dave Liniger" image: "https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg" --- # Every business has two financial objectives: One is to… ![“Every business has two financial objectives: One is to make money; the other, more elusive, is to make money consistently.” quote by Dave Liniger](https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg) [Download](https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg) [Open image](https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg) > “Every business has two financial objectives: One is to make money; the other, more elusive, is to make money consistently.” [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Businesses must aim for profit and also for consistent, sustainable earnings over time. **In simple terms:** Make money and keep making it. Key Takeaway Focus on sustainable profitability. Themes business finance consistency Mood practical strategic Type financial motivational When to use this quote - startup budgeting - corporate strategy - investment decisions Key Concepts profitability sustainable growth financial planning Questions to Reflect On - What practices ensure steady income? - How do you balance short‑term gains vs long‑term stability? A Different Perspective Consistency can be hard to maintain. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Goals](https://sms4smile.com/quotes/about/goals/) [Making money](https://sms4smile.com/quotes/about/making-money/) [Money](https://sms4smile.com/quotes/about/money/) ## Related quotes > [“Let me remind you again that when you put a book out there, you are a published author in a space where you are…](https://sms4smile.com/quotes/kytka-hilmar-jezek/let-me-remind-you-again-that-when-you-put-a-book-out-there-you-are-a/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [It really will benefit every area of the business. Financial struggle is something I'm very familiar with as an independent designer.](https://sms4smile.com/quotes/thomas-s-tait/it-really-will-benefit-every-area-of-the-business-financial-struggle/) Thomas S. Tait > [We all know business financial performance improves when more women are in senior levels of management and leadership.](https://sms4smile.com/quotes/beth-brooke/we-all-know-business-financial-performance-improves-when-more-women/) [Beth Brooke](https://sms4smile.com/quotes/author/beth-brooke/) > [Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay…](https://sms4smile.com/quotes/anita-roddick/business-is-not-financial-science-it-s-about-trading-buying-and/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) > [Personal happiness seems mysteriously and frustratingly elusive. Even when people achieve it, they can't hold onto it. That is the greatest clue, the biggest…](https://sms4smile.com/quotes/neale-donald-walsch/personal-happiness-seems-mysteriously-and-frustratingly-elusive-even/) [Neale Donald Walsch](https://sms4smile.com/quotes/author/neale-donald-walsch/) > [I think love is one of the most elusive things in the world. I don't know that there's a perfect formula for it and…](https://sms4smile.com/quotes/ashton-kutcher/i-think-love-is-one-of-the-most-elusive-things-in-the-world-i-don-t/) [Ashton Kutcher](https://sms4smile.com/quotes/author/ashton-kutcher/) > [The object of life is not happiness, but to serve God or the Grail. All of the Grail quests are to serve God. If…](https://sms4smile.com/quotes/robert-a-johnson/the-object-of-life-is-not-happiness-but-to-serve-god-or-the-grail-all/) [Robert A. Johnson](https://sms4smile.com/quotes/author/robert-a-johnson/) > [Insofar as one can talk of a Vionnet school, it comes mostly from my having been an enemy of fashion. There is something superficial…](https://sms4smile.com/quotes/madeleine-vionnet/insofar-as-one-can-talk-of-a-vionnet-school-it-comes-mostly-from-my/) [Madeleine Vionnet](https://sms4smile.com/quotes/author/madeleine-vionnet/) > [For at the heart of the uniform, reasoning is shaky and elusive: a mind in search of ideas should first stock up on appearances.](https://sms4smile.com/quotes/francis-ponge/for-at-the-heart-of-the-uniform-reasoning-is-shaky-and-elusive-a-mind/) Francis Ponge > [One of the capabilities, which seems to be the most difficult for aspiring leaders to maste is realistic optimism. It requires one to recognize…](https://sms4smile.com/quotes/justin-menkes/one-of-the-capabilities-which-seems-to-be-the-most-difficult-for/) [Justin Menkes](https://sms4smile.com/quotes/author/justin-menkes/) > [I believe in good. It is an ephemeral and elusive quality. It is the center of my beliefs, but it cannot be strengthened by…](https://sms4smile.com/quotes/edward-teller/i-believe-in-good-it-is-an-ephemeral-and-elusive-quality-it-is-the/) [Edward Teller](https://sms4smile.com/quotes/author/edward-teller/) > [We are all pilgrims on an elusive and endless road... Despite our attempts to build lives on stone foundations, our spirits continuously flow. Endless…](https://sms4smile.com/quotes/anthony-lawlor/we-are-all-pilgrims-on-an-elusive-and-endless-road-despite-our/) [Anthony Lawlor](https://sms4smile.com/quotes/author/anthony-lawlor/) > [Humility is an elusive virtue. The more we pursue it - and the more we seem to acquire it - the more we take…](https://sms4smile.com/quotes/mike-aquilina/humility-is-an-elusive-virtue-the-more-we-pursue-it-and-the-more-we/) [Mike Aquilina](https://sms4smile.com/quotes/author/mike-aquilina/) > [“Good God, 'the elusive thing'. She had reached a turning point. She no longer believed that a situation could be made better by writing…](https://sms4smile.com/quotes/david-nicholls/good-god-the-elusive-thing-she-had-reached-a-turning-point-she-no/) [David Nicholls](https://sms4smile.com/quotes/author/david-nicholls/) > [I still don't feel I know Hitchcock at all. I find that the more one looks, the more elusive he becomes. But my admiration…](https://sms4smile.com/quotes/toby-jones/i-still-don-t-feel-i-know-hitchcock-at-all-i-find-that-the-more-one/) [Toby Jones](https://sms4smile.com/quotes/author/toby-jones/) ## More by Dave Liniger > [Always dream big dreams. Big dreams attract big people.](https://sms4smile.com/quotes/dave-liniger/always-dream-big-dreams-big-dreams-attract-big-people/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [Despite a lingering low inventory and increasing prices, consumers still have the confidence to purchase a home. More and more people recognize the many…](https://sms4smile.com/quotes/dave-liniger/despite-a-lingering-low-inventory-and-increasing-prices-consumers/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [You can't succeed coming to the potluck with only a fork.](https://sms4smile.com/quotes/dave-liniger/you-can-t-succeed-coming-to-the-potluck-with-only-a-fork/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [“I don’t look back on my life with a single moment of regret or remorse for things I didn’t do, should have done or…](https://sms4smile.com/quotes/dave-liniger/i-don-t-look-back-on-my-life-with-a-single-moment-of-regret-or/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [“The mind is a very powerful tool that can work for or against you. This battle was every bit as mental as it was…](https://sms4smile.com/quotes/dave-liniger/the-mind-is-a-very-powerful-tool-that-can-work-for-or-against-you/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [To be successful you can't show up to the potluck with just a fork.](https://sms4smile.com/quotes/dave-liniger/to-be-successful-you-can-t-show-up-to-the-potluck-with-just-a-fork/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) > [The people who get hurt in a falling market are the ones who need to sell as it's falling.](https://sms4smile.com/quotes/dave-liniger/the-people-who-get-hurt-in-a-falling-market-are-the-ones-who-need-to/) [Dave Liniger](https://sms4smile.com/quotes/author/dave-liniger/) [Explore all 8 Dave Liniger quotes ](https://sms4smile.com/quotes/author/dave-liniger/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Every business has two financial objectives: One is to make money; the other, more elusive, is to make money consistently.", "creator": { "@type": "Person", "name": "Dave Liniger" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dave-liniger/every-business-has-two-financial-objectives-one-is-to-make-money-the/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/dave-liniger/every-business-has-two-financial-objectives-one-is-to-make-money-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg", "contentUrl": "https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg", "url": "https://sms4smile.com/quotes/i/920/dave-liniger-47056_business_every-business-has-two-financial-objecti_992620.jpg", "width": 1080, "height": 1080, "caption": "“Every business has two financial objectives: One is to make money; the other, more elusive, is to make money…” — Dave Liniger", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dave Liniger", "item": "https://sms4smile.com/quotes/author/dave-liniger/" }, { "@type": "ListItem", "position": 4, "name": "Every business has two financial objectives:...", "item": "https://sms4smile.com/quotes/dave-liniger/every-business-has-two-financial-objectives-one-is-to-make-money-the/" } ], "@id": "https://sms4smile.com/quotes/dave-liniger/every-business-has-two-financial-objectives-one-is-to-make-money-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```