--- title: "Meaning & Key Takeaway of: It's important to think of every customer…" description: "\"It's important to think of every customer as an online celebrity with followers, friends, & above all influence\" — Dave Kerpen" image: "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png" --- # It's important to think of every customer as an online… ![“It's important to think of every customer as an online celebrity with followers, friends, & above all influence” quote by Dave Kerpen](https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png) [Download](https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png) [Open image](https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png) > “It's important to think of every customer as an online celebrity with followers, friends, & above all influence” [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Treating each customer as a high‑visibility influencer emphasizes their power to shape brand perception and drive peer recommendations. **In simple terms:** Customers are modern influencers. Key Takeaway Leverage their network for organic reach. Themes customer empowerment social influence digital marketing brand advocacy network effects Mood optimistic strategic Type motivational insightful When to use this quote - launching a new product - building brand loyalty - responding to a crisis - curating user‑generated content Key Concepts influencer mindset social proof relationship value Practical Applications - design referral programs - create co‑creation campaigns Questions to Reflect On - How can you identify high‑impact customers? - What incentives motivate them to share? A Different Perspective Not all customers have sizable followings; over‑emphasizing influence can misallocate resources. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Followers](https://sms4smile.com/quotes/about/followers/) [Friends Influence](https://sms4smile.com/quotes/about/friends-influence/) [Influence](https://sms4smile.com/quotes/about/influence/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [“Followers and friends cannot be with you in the grave but salvation will”](https://sms4smile.com/quotes/samuel-asumadu-sarkodie/followers-and-friends-cannot-be-with-you-in-the-grave-but-salvation/) [Samuel Asumadu-Sarkodie](https://sms4smile.com/quotes/author/samuel-asumadu-sarkodie/) > [I'd prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren't engaged.](https://sms4smile.com/quotes/jared-leto/i-d-prefer-1-000-followers-friends-and-fans-that-actually-meant/) [Jared Leto](https://sms4smile.com/quotes/author/jared-leto/) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [Even in the face of massive competition, don't think about the competition. Just think about the customer.](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the-2/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [The awkward moment when you think a customer is a salesperson.](https://sms4smile.com/quotes/anonymous/the-awkward-moment-when-you-think-a-customer-is-a-salesperson/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people…](https://sms4smile.com/quotes/buck-rodgers/at-ibm-everybody-sells-every-employee-has-been-trained-to-think-that/) [Buck Rodgers](https://sms4smile.com/quotes/author/buck-rodgers/) > [If what we're really trying to do is stop the spread of HIV, we need to think about the customer.](https://sms4smile.com/quotes/amy-lockwood/if-what-we-re-really-trying-to-do-is-stop-the-spread-of-hiv-we-need/) [Amy Lockwood](https://sms4smile.com/quotes/author/amy-lockwood/) > [“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that…](https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media…](https://sms4smile.com/quotes/carol-roth/before-you-can-pick-a-social-media-strategy-you-have-to-think-of-your/) [Carol Roth](https://sms4smile.com/quotes/author/carol-roth/) > [I think of customer service as an offense and not a defense](https://sms4smile.com/quotes/gary-vaynerchuk/i-think-of-customer-service-as-an-offense-and-not-a-defense/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best…](https://sms4smile.com/quotes/gary-comer/worry-about-being-better-bigger-will-take-care-of-itself-think-one/) Gary Comer > [“every girl, whose ideals are high and pure, wields over her friends; an influence which would endure as long as she was faithful to…](https://sms4smile.com/quotes/l-m-montgomery/every-girl-whose-ideals-are-high-and-pure-wields-over-her-friends-an/) [L.M. Montgomery](https://sms4smile.com/quotes/author/l-m-montgomery/) > [Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According…](https://sms4smile.com/quotes/john-templeton/many-media-commercials-encourage-us-to-believe-that-if-we-buy-a/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [“I went to Audible.com and picked up books from my favorite authors! I selected the book I wanted, the first one of which was,…](https://sms4smile.com/quotes/caroline-porter-thomas/i-went-to-audible-com-and-picked-up-books-from-my-favorite-authors-i/) [Caroline Porter Thomas](https://sms4smile.com/quotes/author/caroline-porter-thomas/) > [How to Win Friends and Influence People.](https://sms4smile.com/quotes/anonymous/how-to-win-friends-and-influence-people/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Dave Kerpen > [“People like to share with and feel connected to each other, brands, organizations, and even governments they like and trust”](https://sms4smile.com/quotes/dave-kerpen/people-like-to-share-with-and-feel-connected-to-each-other-brands/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) > [“being likeable isn't just about social media or business - it's about living life, to its fullest. ”](https://sms4smile.com/quotes/dave-kerpen/being-likeable-isn-t-just-about-social-media-or-business-it-s-about/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) > [Listen first and never stop listening.](https://sms4smile.com/quotes/dave-kerpen/listen-first-and-never-stop-listening/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) > [“In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try this apple,” and the first marketing interaction in…](https://sms4smile.com/quotes/dave-kerpen/in-the-beginning-there-was-adam-and-eve-eve-said-to-adam-you-ve-got/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) > [A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.](https://sms4smile.com/quotes/dave-kerpen/a-brand-not-responding-on-twitter-is-like-hanging-up-the-phone-on/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) > [Listen carefully, be transparent, be responsive, be authentic, tell great stories-the qualities that would make you the hotshot at a party-and they'll make your…](https://sms4smile.com/quotes/dave-kerpen/listen-carefully-be-transparent-be-responsive-be-authentic-tell-great/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) [Explore all 7 Dave Kerpen quotes ](https://sms4smile.com/quotes/author/dave-kerpen/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's important to think of every customer as an online celebrity with followers, friends, & above all influence", "creator": { "@type": "Person", "name": "Dave Kerpen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "contentUrl": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "url": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "width": 1080, "height": 1080, "caption": "“It's important to think of every customer as an online celebrity with followers, friends, & above all…” — Dave Kerpen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dave Kerpen", "item": "https://sms4smile.com/quotes/author/dave-kerpen/" }, { "@type": "ListItem", "position": 4, "name": "It's important to think of every...", "item": "https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/" } ], "@id": "https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```