--- title: "Meaning & Key Takeaway of: The Texas-OU game is a big revenue bear…" description: "\"The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was ho..." image: "https://sms4smile.com/quotes/i/9ac/darrell-royal-9744_bears_the-texas-ou-game-is-a-big-revenue-bear_654216.png" --- # The Texas-OU game is a big revenue bear. And because it's… ![“The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was home-and-home. These are full-price tickets.” quote by Darrell Royal](https://sms4smile.com/quotes/i/9ac/darrell-royal-9744_bears_the-texas-ou-game-is-a-big-revenue-bear_654216.png) [Download](https://sms4smile.com/quotes/i/9ac/darrell-royal-9744_bears_the-texas-ou-game-is-a-big-revenue-bear_654216.png) [Open image](https://sms4smile.com/quotes/i/9ac/darrell-royal-9744_bears_the-texas-ou-game-is-a-big-revenue-bear_654216.png) > “The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was home-and-home. These are full-price tickets.” [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He critiques the financial model of a neutral‑site game, noting lower student attendance and high ticket prices reduce revenue despite the event’s size. **In simple terms:** The neutral game costs money and has few students attending. Key Takeaway Consider venue and pricing impacts on event profitability. Themes economics sports management venue selection attendance Mood analytical critical Type business strategic When to use this quote - budget planning - fan engagement - venue negotiations - marketing strategies Key Concepts college athletics marketing ticket pricing Questions to Reflect On - How can schools balance revenue with fan accessibility? - What alternative models could increase attendance? A Different Perspective Higher prices may deter fans, limiting revenue growth. ★ ★ ★ ★ ★ No ratings yet [Bears](https://sms4smile.com/quotes/about/bears/) [Big Revenue](https://sms4smile.com/quotes/about/big-revenue-5224982/) [Bigs](https://sms4smile.com/quotes/about/bigs/) [Body](https://sms4smile.com/quotes/about/body/) [Game Big](https://sms4smile.com/quotes/about/game-big-290487/) [Games](https://sms4smile.com/quotes/about/games/) [Home](https://sms4smile.com/quotes/about/home/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Neutrality](https://sms4smile.com/quotes/about/neutrality/) [Ou Game](https://sms4smile.com/quotes/about/ou-game-5224979/) [Played Neutral](https://sms4smile.com/quotes/about/played-neutral-5224981/) [Revenue](https://sms4smile.com/quotes/about/revenue/) [Site](https://sms4smile.com/quotes/about/site/) [Students](https://sms4smile.com/quotes/about/students/) [Texas](https://sms4smile.com/quotes/about/texas/) [Texas Ou](https://sms4smile.com/quotes/about/texas-ou-5224980/) [Tickets](https://sms4smile.com/quotes/about/tickets/) ## Related quotes > [I've called the spring game for Big Ten Network for Michigan State. It's a great opportunity to still stay around the game, to be…](https://sms4smile.com/quotes/kirk-cousins/i-ve-called-the-spring-game-for-big-ten-network-for-michigan-state-it/) [Kirk Cousins](https://sms4smile.com/quotes/author/kirk-cousins/) > [You can't get big in hockey. You need to be pliable... they've even taken fighting out of the game, so there's no more of…](https://sms4smile.com/quotes/brett-hull/you-can-t-get-big-in-hockey-you-need-to-be-pliable-they-ve-even-taken/) [Brett Hull](https://sms4smile.com/quotes/author/brett-hull/) > [Hitting is the most important part of the game. It is where the big money is, where much of the status is, and the…](https://sms4smile.com/quotes/ted-williams/hitting-is-the-most-important-part-of-the-game-it-is-where-the-big/) [Ted Williams](https://sms4smile.com/quotes/author/ted-williams/) > [In high school, my coach always told me to stay on an even keel. No matter what, never make the game too big or…](https://sms4smile.com/quotes/jamarcus-russell/in-high-school-my-coach-always-told-me-to-stay-on-an-even-keel-no/) [JaMarcus Russell](https://sms4smile.com/quotes/author/jamarcus-russell/) > [Obviously, every game's big. It's lose or get yourself in a bad situation.](https://sms4smile.com/quotes/jered-weaver/obviously-every-game-s-big-it-s-lose-or-get-yourself-in-a-bad/) [Jered Weaver](https://sms4smile.com/quotes/author/jered-weaver/) > [My coaches taught me a lot is about taking the first touch positive, and I think that's what I've tried to base my game…](https://sms4smile.com/quotes/christian-pulisic/my-coaches-taught-me-a-lot-is-about-taking-the-first-touch-positive/) [Christian Pulisic](https://sms4smile.com/quotes/author/christian-pulisic/) > [You can't let the game become too big.](https://sms4smile.com/quotes/teddy-bridgewater/you-can-t-let-the-game-become-too-big/) [Teddy Bridgewater](https://sms4smile.com/quotes/author/teddy-bridgewater/) > [This is why we play the game, is to be in big moments like this, to be in championship games, to be able to…](https://sms4smile.com/quotes/justin-tucker/this-is-why-we-play-the-game-is-to-be-in-big-moments-like-this-to-be/) [Justin Tucker](https://sms4smile.com/quotes/author/justin-tucker/) > [Winning - when the game is big, that's all that matters. 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Each game, we want to keep…](https://sms4smile.com/quotes/millie-bright/we-see-every-game-as-a-big-game-and-as-you-know-in-tournament/) [Millie Bright](https://sms4smile.com/quotes/author/millie-bright/) > [It's difficult because the men's game is so big and attracts so much money and sponsorship, and so it's always going to take priority.](https://sms4smile.com/quotes/steph-houghton/it-s-difficult-because-the-men-s-game-is-so-big-and-attracts-so-much/) [Steph Houghton](https://sms4smile.com/quotes/author/steph-houghton/) > [To you it may just be a game but to me it's a big part of my life](https://sms4smile.com/quotes/beairah-miller/to-you-it-may-just-be-a-game-but-to-me-it-s-a-big-part-of-my-life/) [Beairah Miller](https://sms4smile.com/quotes/author/beairah-miller/) > [When I would play in big games at Ohio State, if the Goodyear Blimp was there, you knew it was a big-time game against…](https://sms4smile.com/quotes/kirk-herbstreit/when-i-would-play-in-big-games-at-ohio-state-if-the-goodyear-blimp/) [Kirk Herbstreit](https://sms4smile.com/quotes/author/kirk-herbstreit/) > [Losing a game is not a big deal, except you've got to make sure that you move on and get the next one.](https://sms4smile.com/quotes/martin-brodeur/losing-a-game-is-not-a-big-deal-except-you-ve-got-to-make-sure-that/) [Martin Brodeur](https://sms4smile.com/quotes/author/martin-brodeur/) > [The Bowling Green game was a big-time environment. We wanna see that for all the games.](https://sms4smile.com/quotes/nate-oats/the-bowling-green-game-was-a-big-time-environment-we-wanna-see-that/) [Nate Oats](https://sms4smile.com/quotes/author/nate-oats/) ## More by Darrell Royal > [He looks like he needs worming.](https://sms4smile.com/quotes/darrell-royal/he-looks-like-he-needs-worming/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [Sometimes you have to suck it up and call a number.](https://sms4smile.com/quotes/darrell-royal/sometimes-you-have-to-suck-it-up-and-call-a-number/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [When I was a freshman at Oklahoma in 1946, the game was sold out - and it's been sold out ever since.](https://sms4smile.com/quotes/darrell-royal/when-i-was-a-freshman-at-oklahoma-in-1946-the-game-was-sold-out-and/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [Once you cross the 50 you feel like an unsaddled horse.](https://sms4smile.com/quotes/darrell-royal/once-you-cross-the-50-you-feel-like-an-unsaddled-horse/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [You never lose a game if the opponent doesn't score.](https://sms4smile.com/quotes/darrell-royal/you-never-lose-a-game-if-the-opponent-doesn-t-score/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [I learned this about coaching: You don't have to explain victory and you can't explain defeat.](https://sms4smile.com/quotes/darrell-royal/i-learned-this-about-coaching-you-don-t-have-to-explain-victory-and/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [Coaching at Texas and playing at the University of Oklahoma, I had the opportunity to see a lot of guys in Texas - Texas…](https://sms4smile.com/quotes/darrell-royal/coaching-at-texas-and-playing-at-the-university-of-oklahoma-i-had-the/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [We live one day at a time and scratch where it itches.](https://sms4smile.com/quotes/darrell-royal/we-live-one-day-at-a-time-and-scratch-where-it-itches/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [I try not to play two days in succession. I usually try to space it so I have a day in between.](https://sms4smile.com/quotes/darrell-royal/i-try-not-to-play-two-days-in-succession-i-usually-try-to-space-it-so/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [Don't matter what they throw at us. Only angry people win football games.](https://sms4smile.com/quotes/darrell-royal/don-t-matter-what-they-throw-at-us-only-angry-people-win-football/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [The only thing that would change would be the year, the names. It just got to be a repetitious life.](https://sms4smile.com/quotes/darrell-royal/the-only-thing-that-would-change-would-be-the-year-the-names-it-just/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [I really don't have a favorite course. 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These are work clothes.](https://sms4smile.com/quotes/darrell-royal/we-don-t-want-any-candy-stripes-on-our-uniforms-these-are-work-clothes/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) > [We're as average as everyday's wash.](https://sms4smile.com/quotes/darrell-royal/we-re-as-average-as-everyday-s-wash/) [Darrell Royal](https://sms4smile.com/quotes/author/darrell-royal/) [Explore all 69 Darrell Royal quotes ](https://sms4smile.com/quotes/author/darrell-royal/) ## More Bears quotes > [For not only every democracy, but certainly every republic, bears within itself the seeds of its own destruction.](https://sms4smile.com/quotes/anonymous/for-not-only-every-democracy-but-certainly-every-republic-bears/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [She'd read once that if you ran into a bear in the woods you should avoid eye contact and you shouldn't run away, but…](https://sms4smile.com/quotes/anne-ursu/she-d-read-once-that-if-you-ran-into-a-bear-in-the-woods-you-should/) [Anne Ursu](https://sms4smile.com/quotes/author/anne-ursu/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. 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