--- title: "Meaning & Key Takeaway of: I think that, in the end, the consumer's…" description: "\"I think that, in the end, the consumer's going to win on the Internet.\" — Dara Khosrowshahi" image: "https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg" --- # I think that, in the end, the consumer's going to win on… ![“I think that, in the end, the consumer's going to win on the Internet.” quote by Dara Khosrowshahi](https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg) [Download](https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg) [Open image](https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg) > “I think that, in the end, the consumer's going to win on the Internet.” [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ultimately, consumers will dominate the Internet landscape, shaping its direction and success. **In simple terms:** Consumers decide online outcomes. Key Takeaway Prioritize consumer needs. Themes business technology consumer power Mood analytical forward‑looking Type strategic insightful When to use this quote - e‑commerce - social media platforms - online services Key Concepts economics digital transformation Questions to Reflect On - How do you stay attuned to consumer trends? - What consumer insight changed your strategy? A Different Perspective Consumer preferences can be fragmented and unpredictable. ★ ★ ★ ★ ★ No ratings yet [Consumer](https://sms4smile.com/quotes/about/consumer/) [Consumer Going](https://sms4smile.com/quotes/about/consumer-going-2230828/) [End](https://sms4smile.com/quotes/about/end/) [End Consumer](https://sms4smile.com/quotes/about/end-consumer-3115363/) [Going Win](https://sms4smile.com/quotes/about/going-win/) [I think](https://sms4smile.com/quotes/about/i-think/) [Internet](https://sms4smile.com/quotes/about/internet/) [Win](https://sms4smile.com/quotes/about/win/) [Win Internet](https://sms4smile.com/quotes/about/win-internet-615945/) ## Related quotes > [We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.](https://sms4smile.com/quotes/steve-easterbrook/we-re-guided-by-consumer-data-and-it-helps-give-us-the-confidence-to/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [Write something insightful. Say Morgan Freeman said it. Win at internet.](https://sms4smile.com/quotes/morgan-freeman/write-something-insightful-say-morgan-freeman-said-it-win-at-internet/) [Morgan Freeman](https://sms4smile.com/quotes/author/morgan-freeman/) > [The older you get, the more you realize you cannot win on the Internet.](https://sms4smile.com/quotes/kevin-smith/the-older-you-get-the-more-you-realize-you-cannot-win-on-the-internet/) [Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/) > [Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers,…](https://sms4smile.com/quotes/james-surowiecki/medical-tourism-can-be-considered-a-kind-of-import-instead-of-the/) [James Surowiecki](https://sms4smile.com/quotes/author/james-surowiecki/) > [If we look at India and the Indian demographics and the Indian consumer, I think the Indian consumer is going digital, social, and mobile.…](https://sms4smile.com/quotes/chanda-kochhar/if-we-look-at-india-and-the-indian-demographics-and-the-indian/) [Chanda Kochhar](https://sms4smile.com/quotes/author/chanda-kochhar/) > [If you don't optimize for the consumer on the Internet, you're dead.](https://sms4smile.com/quotes/dara-khosrowshahi/if-you-don-t-optimize-for-the-consumer-on-the-internet-you-re-dead/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [We'll try and be very aggressive, we'll try and speed up and change gears, and we'll see who's going to win.](https://sms4smile.com/quotes/rafael-nadal/we-ll-try-and-be-very-aggressive-we-ll-try-and-speed-up-and-change/) [Rafael Nadal](https://sms4smile.com/quotes/author/rafael-nadal/) > [You don't go into a game thinking, 'I'm not confident.' You always think you're going to win.](https://sms4smile.com/quotes/owen-farrell/you-don-t-go-into-a-game-thinking-i-m-not-confident-you-always-think/) [Owen Farrell](https://sms4smile.com/quotes/author/owen-farrell/) > [In racing you're not going to win every week, and we understand that.](https://sms4smile.com/quotes/chase-elliott/in-racing-you-re-not-going-to-win-every-week-and-we-understand-that/) [Chase Elliott](https://sms4smile.com/quotes/author/chase-elliott/) > [I want our fans to feel like I'm here with them. We're here together. We're going to lose together. We're going to win together.](https://sms4smile.com/quotes/eric-bledsoe/i-want-our-fans-to-feel-like-i-m-here-with-them-we-re-here-together/) [Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/) > [Like all my people, all my staff, they know not to bet against me cause I'm going to win.](https://sms4smile.com/quotes/glorilla/like-all-my-people-all-my-staff-they-know-not-to-bet-against-me-cause/) [GloRilla](https://sms4smile.com/quotes/author/glorilla/) > [The way we're going to win elections in this country is not to become Republican lite. The way we're going to win elections in…](https://sms4smile.com/quotes/howard-dean/the-way-we-re-going-to-win-elections-in-this-country-is-not-to-become/) [Howard Dean](https://sms4smile.com/quotes/author/howard-dean/) > [The No. 1 thing is you want to be able to win the game, and we're going to do whatever we have to do…](https://sms4smile.com/quotes/mike-singletary/the-no-1-thing-is-you-want-to-be-able-to-win-the-game-and-we-re-going/) [Mike Singletary](https://sms4smile.com/quotes/author/mike-singletary/) > [If the CEO is not going to give you a fair chance, you're probably not going to win.](https://sms4smile.com/quotes/marshall-goldsmith/if-the-ceo-is-not-going-to-give-you-a-fair-chance-you-re-probably-not/) [Marshall Goldsmith](https://sms4smile.com/quotes/author/marshall-goldsmith/) > [To be successful in football, you have to do things that put the team first. Everyone has to play their role, and if they…](https://sms4smile.com/quotes/robert-kraft/to-be-successful-in-football-you-have-to-do-things-that-put-the-team/) [Robert Kraft](https://sms4smile.com/quotes/author/robert-kraft/) ## More by Dara Khosrowshahi > [Taking big risks combined with having a team you believe in and that believes just as much in you as a leader make for…](https://sms4smile.com/quotes/dara-khosrowshahi/taking-big-risks-combined-with-having-a-team-you-believe-in-and-that/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [Where people work and their environment is becoming more and more important, especially for millennials.](https://sms4smile.com/quotes/dara-khosrowshahi/where-people-work-and-their-environment-is-becoming-more-and-more/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [What some Americans don't appreciate is how strong the brand of the American Dream is around the world. I'm an example of how powerful…](https://sms4smile.com/quotes/dara-khosrowshahi/what-some-americans-don-t-appreciate-is-how-strong-the-brand-of-the/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [If you don't optimize for the consumer on the Internet, you're dead.](https://sms4smile.com/quotes/dara-khosrowshahi/if-you-don-t-optimize-for-the-consumer-on-the-internet-you-re-dead/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [Chinese consumers don't book hotel rooms that are as expensive as U.S. consumers.](https://sms4smile.com/quotes/dara-khosrowshahi/chinese-consumers-don-t-book-hotel-rooms-that-are-as-expensive-as-u-s/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [My wife and I got married on 12/12/12 in Las Vegas, and she was wearing a Slayer T-shirt. That tells you what kind of…](https://sms4smile.com/quotes/dara-khosrowshahi/my-wife-and-i-got-married-on-12-12-12-in-las-vegas-and-she-was/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [As companies get bigger, they tend to slow down. It's a universal law.](https://sms4smile.com/quotes/dara-khosrowshahi/as-companies-get-bigger-they-tend-to-slow-down-it-s-a-universal-law/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [Traveloka is the clear online travel leader in Indonesia and is expanding aggressively throughout Southeast Asia.](https://sms4smile.com/quotes/dara-khosrowshahi/traveloka-is-the-clear-online-travel-leader-in-indonesia-and-is/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [I think my background, coming from Iran, which is a great country but is going through its share of troubles, really allows me to…](https://sms4smile.com/quotes/dara-khosrowshahi/i-think-my-background-coming-from-iran-which-is-a-great-country-but/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [I started in investment banking at Allen & Company in 1991. It was the go-go days of media mergers, and we were incredibly busy…](https://sms4smile.com/quotes/dara-khosrowshahi/i-started-in-investment-banking-at-allen-company-in-1991-it-was-the/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [When I was in my 20s, I learned not only how to work hard but about the importance of focus.](https://sms4smile.com/quotes/dara-khosrowshahi/when-i-was-in-my-20s-i-learned-not-only-how-to-work-hard-but-about/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [I think from a personal standpoint, maybe I appreciate a little more that there are two sides to every story, and the way that…](https://sms4smile.com/quotes/dara-khosrowshahi/i-think-from-a-personal-standpoint-maybe-i-appreciate-a-little-more/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [While Expedia is outbound-focused, Wotif is much more about domestic travel.](https://sms4smile.com/quotes/dara-khosrowshahi/while-expedia-is-outbound-focused-wotif-is-much-more-about-domestic/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [You have to empower your employees to make their own choices and trust that they will make the right choices.](https://sms4smile.com/quotes/dara-khosrowshahi/you-have-to-empower-your-employees-to-make-their-own-choices-and/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) > [A CEO of a multinational global company can't say what to do; you've got to plant the flag.](https://sms4smile.com/quotes/dara-khosrowshahi/a-ceo-of-a-multinational-global-company-can-t-say-what-to-do-you-ve/) [Dara Khosrowshahi](https://sms4smile.com/quotes/author/dara-khosrowshahi/) [Explore all 55 Dara Khosrowshahi quotes ](https://sms4smile.com/quotes/author/dara-khosrowshahi/) ## More Consumer quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) [Niall FitzGerald](https://sms4smile.com/quotes/author/niall-fitzgerald/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Browse all 475 Consumer quotes ](https://sms4smile.com/quotes/about/consumer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think that, in the end, the consumer's going to win on the Internet.", "creator": { "@type": "Person", "name": "Dara Khosrowshahi" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dara-khosrowshahi/i-think-that-in-the-end-the-consumer-s-going-to-win-on-the-internet/", "about": { "@type": "Thing", "name": "Consumer" }, "@id": "https://sms4smile.com/quotes/dara-khosrowshahi/i-think-that-in-the-end-the-consumer-s-going-to-win-on-the-internet/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg", "contentUrl": "https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg", "url": "https://sms4smile.com/quotes/i/94b/dara-khosrowshahi-12261_consumer_i-think-that-in-the-end-the-consumer-s-g_1944005.jpg", "width": 1080, "height": 1080, "caption": "“I think that, in the end, the consumer's going to win on the Internet.” — Dara Khosrowshahi", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dara Khosrowshahi", "item": "https://sms4smile.com/quotes/author/dara-khosrowshahi/" }, { "@type": "ListItem", "position": 4, "name": "I think that, in the end,...", "item": "https://sms4smile.com/quotes/dara-khosrowshahi/i-think-that-in-the-end-the-consumer-s-going-to-win-on-the-internet/" } ], "@id": "https://sms4smile.com/quotes/dara-khosrowshahi/i-think-that-in-the-end-the-consumer-s-going-to-win-on-the-internet/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```