--- title: "Meaning & Key Takeaway of: No one ever made a decision because of a…" description: "\"“No one ever made a decision because of a number. They need a story.”\" — Danny Kahneman" image: "https://sms4smile.com/quotes/i/6cf/danny-kahneman-92359_decision-making_no-one-ever-made-a-decision-because-of-a_1591919.jpg" --- # No one ever made a decision because of a number. They need… ![“No one ever made a decision because of a number. They need a story.” quote by Danny Kahneman](https://sms4smile.com/quotes/i/6cf/danny-kahneman-92359_decision-making_no-one-ever-made-a-decision-because-of-a_1591919.jpg) [Download](https://sms4smile.com/quotes/i/6cf/danny-kahneman-92359_decision-making_no-one-ever-made-a-decision-because-of-a_1591919.jpg) [Open image](https://sms4smile.com/quotes/i/6cf/danny-kahneman-92359_decision-making_no-one-ever-made-a-decision-because-of-a_1591919.jpg) > ““No one ever made a decision because of a number. They need a story.”” Danny Kahneman ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Numbers alone fail to guide choices; narratives give meaning and drive decisions. **In simple terms:** Stories shape decisions more than raw data. Key Takeaway Use narratives to convey data insights. Themes decision making storytelling psychology Mood thoughtful analytical Type decision making:1 Michael-lewis:0 Number:0 Story:1 The-undoing-project:0 Need Story:1 Number Need:0 Decision Number:0 When to use this quote - marketing pitches - policy briefs - personal decisions Key Concepts cognitive bias narrative framing behavioral economics Questions to Reflect On - How can you balance data and narrative? - What risks arise from relying on stories? A Different Perspective Stories may oversimplify complex data. ★ ★ ★ ★ ★ No ratings yet [Decision making](https://sms4smile.com/quotes/about/decision-making/) [Story](https://sms4smile.com/quotes/about/story/) ## Related quotes > [“Last impressions can be lasting impressions.”](https://sms4smile.com/quotes/don-redelmeier/last-impressions-can-be-lasting-impressions/) Don Redelmeier > [“He who sees the past as surprise-free is bound to have a future full of surprises.”](https://sms4smile.com/quotes/amos-tversky/he-who-sees-the-past-as-surprise-free-is-bound-to-have-a-future-full/) [Amos Tversky](https://sms4smile.com/quotes/author/amos-tversky/) > [“When you are a pessimist and the bad thing happens, you live it twice. 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The question is: was the ink invisible?”](https://sms4smile.com/quotes/amos-tversky/for-all-we-know-the-handwriting-might-have-been-on-the-wall-all-along/) [Amos Tversky](https://sms4smile.com/quotes/author/amos-tversky/) > [“(Even when hearing an illogical argument Danny asked:) What might this be true of?”](https://sms4smile.com/quotes/danny-kahneman/even-when-hearing-an-illogical-argument-danny-asked-what-might-this/) Danny Kahneman > [“WE all need a story of where we came from and how we got here.”](https://sms4smile.com/quotes/monique-truong/we-all-need-a-story-of-where-we-came-from-and-how-we-got-here/) [Monique Truong](https://sms4smile.com/quotes/author/monique-truong/) > [We have this thing as human beings: we have a profound need for story. That's what kids need.](https://sms4smile.com/quotes/kate-dicamillo/we-have-this-thing-as-human-beings-we-have-a-profound-need-for-story/) [Kate DiCamillo](https://sms4smile.com/quotes/author/kate-dicamillo/) > [We, in America, love a story - we need a story to get involved in. But then everything becomes more about how the story…](https://sms4smile.com/quotes/brad-pitt/we-in-america-love-a-story-we-need-a-story-to-get-involved-in-but/) [Brad Pitt](https://sms4smile.com/quotes/author/brad-pitt/) > [It has been said that sometimes we need a story more than food in order to live. p 374](https://sms4smile.com/quotes/rachel-naomi-remen/it-has-been-said-that-sometimes-we-need-a-story-more-than-food-in/) [Rachel Naomi Remen](https://sms4smile.com/quotes/author/rachel-naomi-remen/) > [I need another story something to get off my chest. My life gets kinda boring need something that I can confess.](https://sms4smile.com/quotes/one-republic/i-need-another-story-something-to-get-off-my-chest-my-life-gets-kinda/) [One Republic](https://sms4smile.com/quotes/author/one-republic/) > [I need another story, something to get off my chest. My life is kind of boring, needs something that I can confess till all…](https://sms4smile.com/quotes/one-republic/i-need-another-story-something-to-get-off-my-chest-my-life-is-kind-of/) [One Republic](https://sms4smile.com/quotes/author/one-republic/) > [“all of us need a story outside ourselves, a form through which we imagine ourselves as players in the game.”](https://sms4smile.com/quotes/siri-hustvedt/all-of-us-need-a-story-outside-ourselves-a-form-through-which-we/) [Siri Hustvedt](https://sms4smile.com/quotes/author/siri-hustvedt/) > [There's a certain amount of world-building that I hold off on until I need it for the story. World building in advance isn't really…](https://sms4smile.com/quotes/greg-van-eekhout/there-s-a-certain-amount-of-world-building-that-i-hold-off-on-until-i/) [Greg van Eekhout](https://sms4smile.com/quotes/author/greg-van-eekhout/) > [“You have information for us? No, you have all the information you need in your head, what you want, what you need, is a…](https://sms4smile.com/quotes/v/you-have-information-for-us-no-you-have-all-the-information-you-need/) V > [Being there for people but no one being there for you when you need them seems to be the story of my life.](https://sms4smile.com/quotes/anonymous/being-there-for-people-but-no-one-being-there-for-you-when-you-need/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Danny Kahneman > [“(Even when hearing an illogical argument Danny asked:) What might this be true of?”](https://sms4smile.com/quotes/danny-kahneman/even-when-hearing-an-illogical-argument-danny-asked-what-might-this/) Danny Kahneman Explore all 2 Danny Kahneman quotes ## More Decision making quotes > [Making the right decision is hard,telling someone your decision is even harder.](https://sms4smile.com/quotes/abhishek-tiwari/making-the-right-decision-is-hard-telling-someone-your-decision-is/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [It is said that history turns on small hinges. A human career, too, results from an accumulating series of decisions about large and small…](https://sms4smile.com/quotes/norman-vincent-peale/it-is-said-that-history-turns-on-small-hinges-a-human-career-too/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [“Exactly. So, what can't you take? Decide which of the two options is harder, and do the other. That way, no matter how hard…](https://sms4smile.com/quotes/josephine-angelini/exactly-so-what-can-t-you-take-decide-which-of-the-two-options-is/) [Josephine Angelini](https://sms4smile.com/quotes/author/josephine-angelini/) > [“How can you make an informed decision about whether to save the world if you never leave your tiny part of it?”](https://sms4smile.com/quotes/shaun-david-hutchinson/how-can-you-make-an-informed-decision-about-whether-to-save-the-world/) [Shaun David Hutchinson](https://sms4smile.com/quotes/author/shaun-david-hutchinson/) > [Indecision becomes decision with time.](https://sms4smile.com/quotes/anonymous/indecision-becomes-decision-with-time/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I…](https://sms4smile.com/quotes/dan-ariely/if-you-think-of-people-as-making-decisions-actively-every-time-we/) [Dan Ariely](https://sms4smile.com/quotes/author/dan-ariely/) > [Decision is a risk rooted in the courage of being free.](https://sms4smile.com/quotes/paul-tillich/decision-is-a-risk-rooted-in-the-courage-of-being-free/) [Paul Tillich](https://sms4smile.com/quotes/author/paul-tillich/) > [I never think of things rationally or intellectually. I swear, every single decision I make is just instinct and my instincts tend to be…](https://sms4smile.com/quotes/neill-blomkamp/i-never-think-of-things-rationally-or-intellectually-i-swear-every/) [Neill Blomkamp](https://sms4smile.com/quotes/author/neill-blomkamp/) > [“Slow down your thinking so you can note the criteria you are using to make your decision. 2. Write the criteria down as a principle.…](https://sms4smile.com/quotes/ray-dalio/slow-down-your-thinking-so-you-can-note-the-criteria-you-are-using-to/) [Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/) > [My best business decision was to be independent as a musician and artist. My worst was compromising on certain aspects of a deal for…](https://sms4smile.com/quotes/ziggy-marley/my-best-business-decision-was-to-be-independent-as-a-musician-and/) [Ziggy Marley](https://sms4smile.com/quotes/author/ziggy-marley/) > [“Making a decision takes a moment, living a decision takes a life-time.”](https://sms4smile.com/quotes/sherif-a-el-mawardy/making-a-decision-takes-a-moment-living-a-decision-takes-a-life-time/) [Sherif A. El-Mawardy](https://sms4smile.com/quotes/author/sherif-a-el-mawardy/) > [Cheshvan starts tonight," Rixon said, "What are you doing arsing around in a graveyard?" "Thinking." "Thinking?" "A process by which I use my brain…](https://sms4smile.com/quotes/becca-fitzpatrick/cheshvan-starts-tonight-rixon-said-what-are-you-doing-arsing-around/) [Becca Fitzpatrick](https://sms4smile.com/quotes/author/becca-fitzpatrick/) > [The right decision is the wrong decision if it's made too late.](https://sms4smile.com/quotes/lee-iacocca/the-right-decision-is-the-wrong-decision-if-it-s-made-too-late/) [Lee Iacocca](https://sms4smile.com/quotes/author/lee-iacocca/) > [“The decisions we take reflects our belief and our charachter”](https://sms4smile.com/quotes/rajnish-borah/the-decisions-we-take-reflects-our-belief-and-our-charachter/) Rajnish Borah > [I think most of us are raised with preconceived notions of the choices we're supposed to make. We waste so much time making decisions…](https://sms4smile.com/quotes/sandra-bullock/i-think-most-of-us-are-raised-with-preconceived-notions-of-the/) [Sandra Bullock](https://sms4smile.com/quotes/author/sandra-bullock/) [Browse all 4,912 Decision making quotes ](https://sms4smile.com/quotes/about/decision-making/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“No one ever made a decision because of a number. 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