--- title: "Meaning & Key Takeaway of: People tend to assess the relative…" description: "\"“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the ex..." image: "https://sms4smile.com/quotes/i/15f/daniel-kahneman-431_journalism_people-tend-to-assess-the-relative-impor_2655178.jpg" --- # People tend to assess the relative importance of issues by… ![“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media.” quote by Daniel Kahneman](https://sms4smile.com/quotes/i/15f/daniel-kahneman-431_journalism_people-tend-to-assess-the-relative-impor_2655178.jpg) [Download](https://sms4smile.com/quotes/i/15f/daniel-kahneman-431_journalism_people-tend-to-assess-the-relative-impor_2655178.jpg) [Open image](https://sms4smile.com/quotes/i/15f/daniel-kahneman-431_journalism_people-tend-to-assess-the-relative-impor_2655178.jpg) > ““People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media.”” [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People judge issues as more important if they are easily recalled, a bias driven by media coverage. **In simple terms:** Memory bias inflates importance. Key Takeaway Check facts beyond headlines. Themes cognition bias media influence Mood analytical critical Type educational philosophical When to use this quote - news consumption - policy making - personal decisions Key Concepts availability heuristic information overload Questions to Reflect On - How do you verify importance beyond media? - What sources diversify your perspective? A Different Perspective Media can also provide essential information. ★ ★ ★ ★ ★ No ratings yet [Coverage Media](https://sms4smile.com/quotes/about/coverage-media-2382173/) [Importance Issues](https://sms4smile.com/quotes/about/importance-issues-2382174/) [Issues Ease](https://sms4smile.com/quotes/about/issues-ease-2382175/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Memory](https://sms4smile.com/quotes/about/memory/) [Memory Largely](https://sms4smile.com/quotes/about/memory-largely-1346228/) [Relative Importance](https://sms4smile.com/quotes/about/relative-importance-1498187/) ## Related quotes > [“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—”](https://sms4smile.com/quotes/daniel-kahneman/people-tend-to-assess-the-relative-importance-of-issues-by-the-ease-2/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by…](https://sms4smile.com/quotes/daniel-kahneman/people-tend-to-assess-the-relative-importance-of-issues-by-the-ease-3/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public’s mind while…](https://sms4smile.com/quotes/daniel-kahneman/for-example-students-of-policy-have-noted-that-the-availability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“I maintain that a student’s memory is largely the teacher’s responsibility.”](https://sms4smile.com/quotes/pimsleur/i-maintain-that-a-student-s-memory-is-largely-the-teacher-s/) [Pimsleur](https://sms4smile.com/quotes/author/pimsleur/) > [There are fewer media writers in traditional settings. 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