--- title: "Meaning & Key Takeaway of: Indeed, there is evidence that people are…" description: "\"“Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depl..." image: "https://sms4smile.com/quotes/i/468/daniel-kahneman-431_quote_indeed-there-is-evidence-that-people-are_1232141.jpg" --- # Indeed, there is evidence that people are more likely to… ![“Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.” quote by Daniel Kahneman](https://sms4smile.com/quotes/i/468/daniel-kahneman-431_quote_indeed-there-is-evidence-that-people-are_1232141.jpg) [Download](https://sms4smile.com/quotes/i/468/daniel-kahneman-431_quote_indeed-there-is-evidence-that-people-are_1232141.jpg) [Open image](https://sms4smile.com/quotes/i/468/daniel-kahneman-431_quote_indeed-there-is-evidence-that-people-are_1232141.jpg) > ““Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.”” [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. When mentally fatigued, people are more susceptible to simple, empty messages like ads. **In simple terms:** Tired minds accept shallow persuasion. Key Takeaway Reduce fatigue to improve critical thinking. Themes psychology advertising decisionmaking fatigue Mood analytical cautious Type research insightful When to use this quote - marketing campaigns - online browsing - workplace meetings - educational settings Key Concepts cognitive load persuasion tactics mental depletion Questions to Reflect On - How does mental fatigue affect susceptibility to misinformation? - What strategies can protect against empty persuasion? A Different Perspective May not apply to highly motivated or informed audiences. ★ ★ ★ ★ ★ No ratings yet [Commercials Tired](https://sms4smile.com/quotes/about/commercials-tired-3814422/) [Influenced Persuasive](https://sms4smile.com/quotes/about/influenced-persuasive-3814423/) [Likely Influenced](https://sms4smile.com/quotes/about/likely-influenced-3814424/) [Persuasive](https://sms4smile.com/quotes/about/persuasive/) [Persuasive Messages](https://sms4smile.com/quotes/about/persuasive-messages-2545395/) ## Related quotes > [“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without…](https://sms4smile.com/quotes/david-disalvo/the-reason-that-persuasive-messages-are-short-pithy-and-digestible-in/) [David DiSalvo](https://sms4smile.com/quotes/author/david-disalvo/) > [“when System 2 is otherwise engaged, we will believe almost anything. System 1 is gullible and biased to believe, System 2 is in charge…](https://sms4smile.com/quotes/daniel-kahneman/when-system-2-is-otherwise-engaged-we-will-believe-almost-anything/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“The more focused we are on the message, the less likely we are to be influenced.”](https://sms4smile.com/quotes/david-disalvo/the-more-focused-we-are-on-the-message-the-less-likely-we-are-to-be/) [David DiSalvo](https://sms4smile.com/quotes/author/david-disalvo/) > [Modern literary theory sees a similarity between walking and writing that I find persuasive: words inscribe a text in the same way that a…](https://sms4smile.com/quotes/geoff-nicholson/modern-literary-theory-sees-a-similarity-between-walking-and-writing/) [Geoff Nicholson](https://sms4smile.com/quotes/author/geoff-nicholson/) > [Knowing things halfway is a greater success than knowing things completely: it takes things to be simpler than they really are andso makes its…](https://sms4smile.com/quotes/friedrich-nietzsche/knowing-things-halfway-is-a-greater-success-than-knowing-things/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [I am not unconscious of the persuasive power exerted by these considerations to drag men along in the current; but I am not at…](https://sms4smile.com/quotes/benjamin-f-wade/i-am-not-unconscious-of-the-persuasive-power-exerted-by-these/) [Benjamin F. 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Truth needs champions...](https://sms4smile.com/quotes/llewellyn-rockwell/we-like-to-imagine-that-in-history-truth-will-prevail-through-sheer/) [Llewellyn Rockwell](https://sms4smile.com/quotes/author/llewellyn-rockwell/) > [While the distance between the United States and Iraq is great, Saddam Hussein's ability to use his chemical and biological weapons against us is…](https://sms4smile.com/quotes/dianne-feinstein/while-the-distance-between-the-united-states-and-iraq-is-great-saddam/) [Dianne Feinstein](https://sms4smile.com/quotes/author/dianne-feinstein/) > [The strength of a theory is not what it allows, but what it prohibits; if you can invent an equally persuasive explanation for any…](https://sms4smile.com/quotes/eliezer-yudkowsky/the-strength-of-a-theory-is-not-what-it-allows-but-what-it-prohibits/) [Eliezer Yudkowsky](https://sms4smile.com/quotes/author/eliezer-yudkowsky/) > [An oyster, that marvel of delicacy, that concentration of sapid excellence, that mouthful bwefore all other mouthfuls, who first had faith to believe it,…](https://sms4smile.com/quotes/henry-ward-beecher/an-oyster-that-marvel-of-delicacy-that-concentration-of-sapid/) [Henry Ward Beecher](https://sms4smile.com/quotes/author/henry-ward-beecher/) > [American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and…](https://sms4smile.com/quotes/edward-r-murrow/american-traditions-and-the-american-ethic-require-us-to-be-truthful/) [Edward R. 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If someone were addressing your point, what tone, what overall approach…](https://sms4smile.com/quotes/barry-eisler/the-most-important-guideline-when-it-comes-to-argument-is-the-golden/) [Barry Eisler](https://sms4smile.com/quotes/author/barry-eisler/) > [Keep the corners of your mouth turned up. Speak in a low, persuasive tone. Listen; be teachable. Laugh at good stories and learn to…](https://sms4smile.com/quotes/mother-teresa/keep-the-corners-of-your-mouth-turned-up-speak-in-a-low-persuasive/) [Mother Teresa](https://sms4smile.com/quotes/author/mother-teresa/) ## More by Daniel Kahneman > [Economists think about what people ought to do. 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Sadly, this is not the case. Truth needs champions...](https://sms4smile.com/quotes/llewellyn-rockwell/we-like-to-imagine-that-in-history-truth-will-prevail-through-sheer/) [Llewellyn Rockwell](https://sms4smile.com/quotes/author/llewellyn-rockwell/) > [I am not unconscious of the persuasive power exerted by these considerations to drag men along in the current; but I am not at…](https://sms4smile.com/quotes/benjamin-f-wade/i-am-not-unconscious-of-the-persuasive-power-exerted-by-these/) [Benjamin F. 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