--- title: "Meaning & Key Takeaway of: A reliable way to make people believe in…" description: "\"“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”\" — Daniel Kah..." image: "https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg" --- # A reliable way to make people believe in falsehoods is… ![“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.” quote by Daniel Kahneman](https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg) [Download](https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg) [Open image](https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg) > ““A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”” [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Repeated false statements become believable due to familiarity bias. **In simple terms:** Repetition makes lies seem true. Key Takeaway Question repeated claims critically. Themes cognitive bias truth repetition media Mood cautious analytical Type educational philosophical When to use this quote - political speeches - advertising - social media - news reporting Key Concepts psychology information theory Questions to Reflect On - How does familiarity affect belief? - What safeguards counteract this bias? A Different Perspective Repetition can also reinforce legitimate facts. ★ ★ ★ ★ ★ No ratings yet [Falsehoods](https://sms4smile.com/quotes/about/falsehoods/) [Truth](https://sms4smile.com/quotes/about/truth/) ## Related quotes > [A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers…](https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent-2/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”](https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-of-making-people-believe-in-falsehoods-is-frequent/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“beliefs. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”](https://sms4smile.com/quotes/daniel-kahneman/beliefs-a-reliable-way-to-make-people-believe-in-falsehoods-is/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“There is another problem. Echo chambers can lead people to believe in falsehoods, and it may be difficult or impossible to correct them. Falsehoods…](https://sms4smile.com/quotes/cass-r-sunstein/there-is-another-problem-echo-chambers-can-lead-people-to-believe-in/) [Cass R. Sunstein](https://sms4smile.com/quotes/author/cass-r-sunstein/) > [If believing absurd falsehoods increase the odds of getting laid or avoiding predators, your brain will believe those falsehoods with all its metaphorical little…](https://sms4smile.com/quotes/peter-watts/if-believing-absurd-falsehoods-increase-the-odds-of-getting-laid-or/) [Peter Watts](https://sms4smile.com/quotes/author/peter-watts/) > [Story-telling is subject to two unavoidable defects,--frequent repetition and being soon exhausted; so that, whoever values this gift in himself, has need of a…](https://sms4smile.com/quotes/jonathan-swift/story-telling-is-subject-to-two-unavoidable-defects-frequent/) [Jonathan Swift](https://sms4smile.com/quotes/author/jonathan-swift/) > [The frequent repetition of miracles serves to provoke, where it does not subdue, the reason of mankind.](https://sms4smile.com/quotes/edward-gibbon/the-frequent-repetition-of-miracles-serves-to-provoke-where-it-does/) [Edward Gibbon](https://sms4smile.com/quotes/author/edward-gibbon/) > [Satiety comes of too frequent repetition and he who will not give himself leisure to be thirsty can never find the true pleasure of…](https://sms4smile.com/quotes/michel-de-montaigne/satiety-comes-of-too-frequent-repetition-and-he-who-will-not-give/) [Michel de Montaigne](https://sms4smile.com/quotes/author/michel-de-montaigne/) > [Happiness consists in frequent repetition of pleasure](https://sms4smile.com/quotes/arthur-schopenhauer/happiness-consists-in-frequent-repetition-of-pleasure/) [Arthur Schopenhauer](https://sms4smile.com/quotes/author/arthur-schopenhauer/) > [Tangible language, which often tells more falsehoods than truths.](https://sms4smile.com/quotes/abraham-lincoln/tangible-language-which-often-tells-more-falsehoods-than-truths/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Inculcating the various competing - competing, note - falsehoods of the major faiths into small children is a form of child abuse, and a…](https://sms4smile.com/quotes/a-c-grayling/inculcating-the-various-competing-competing-note-falsehoods-of-the/) [A.C. Grayling](https://sms4smile.com/quotes/author/a-c-grayling/) > [Many falsehoods are passing into uncontradicted history.](https://sms4smile.com/quotes/samuel-johnson/many-falsehoods-are-passing-into-uncontradicted-history/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Vulgarity is the conduct of other people, just as falsehoods are the truths of other people.](https://sms4smile.com/quotes/oscar-wilde/vulgarity-is-the-conduct-of-other-people-just-as-falsehoods-are-the/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [In the world of the Internet, there are many falsehoods. Anyone can write stuff on Wikipedia, and it doesn't have to be true.](https://sms4smile.com/quotes/tom-hulce/in-the-world-of-the-internet-there-are-many-falsehoods-anyone-can/) Tom Hulce > [ A mind conscious of right laughs at the falsehoods of rumour. \[Lat., Conscia mens recti famae mendacia risit.\] ](https://sms4smile.com/quotes/ovid/a-mind-conscious-of-right-laughs-at-the-falsehoods-of-rumour-lat/) [Ovid](https://sms4smile.com/quotes/author/ovid/) ## More by Daniel Kahneman > [Economists think about what people ought to do. Psychologists watch what they actually do.](https://sms4smile.com/quotes/daniel-kahneman/economists-think-about-what-people-ought-to-do-psychologists-watch/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Belief in the Law of Small Numbers.”](https://sms4smile.com/quotes/daniel-kahneman/belief-in-the-law-of-small-numbers/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“People who are poor think like traders, but the dynamics are quite different. Unlike traders, the poor are not indifferent to the differences between…](https://sms4smile.com/quotes/daniel-kahneman/people-who-are-poor-think-like-traders-but-the-dynamics-are-quite/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”](https://sms4smile.com/quotes/daniel-kahneman/mood-evidently-affects-the-operation-of-system-1-when-we-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even…](https://sms4smile.com/quotes/daniel-kahneman/the-confidence-that-individuals-have-in-their-beliefs-depends-mostly/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“So this is my aim for watercooler conversations: improve the ability to identify and understand errors of judgment and choice, in others and eventually…](https://sms4smile.com/quotes/daniel-kahneman/so-this-is-my-aim-for-watercooler-conversations-improve-the-ability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“For example, I recently came to doubt my long-held impression that adultery is more common among politicians than among physicians or lawyers.”](https://sms4smile.com/quotes/daniel-kahneman/for-example-i-recently-came-to-doubt-my-long-held-impression-that/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.”](https://sms4smile.com/quotes/daniel-kahneman/the-idea-of-money-primes-individualism-a-reluctance-to-be-involved/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Most of the moments of our life - and I calculated, you know, the psychological present is said to be about three seconds long;…](https://sms4smile.com/quotes/daniel-kahneman/most-of-the-moments-of-our-life-and-i-calculated-you-know-the/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“knowing little makes it easier to fit everything you know into a coherent pattern.”](https://sms4smile.com/quotes/daniel-kahneman/knowing-little-makes-it-easier-to-fit-everything-you-know-into-a/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [All of us would be better investors if we just made fewer decisions.](https://sms4smile.com/quotes/daniel-kahneman/all-of-us-would-be-better-investors-if-we-just-made-fewer-decisions/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes…](https://sms4smile.com/quotes/daniel-kahneman/the-best-we-can-do-is-a-compromise-learn-to-recognize-situations-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but…](https://sms4smile.com/quotes/daniel-kahneman/a-happy-mood-loosens-the-control-of-system-2-over-performance-when-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Explore all 560 Daniel Kahneman quotes ](https://sms4smile.com/quotes/author/daniel-kahneman/) ## More Falsehoods quotes > [ A mind conscious of right laughs at the falsehoods of rumour. \[Lat., Conscia mens recti famae mendacia risit.\] ](https://sms4smile.com/quotes/ovid/a-mind-conscious-of-right-laughs-at-the-falsehoods-of-rumour-lat/) [Ovid](https://sms4smile.com/quotes/author/ovid/) > [Tangible language, which often tells more falsehoods than truths.](https://sms4smile.com/quotes/abraham-lincoln/tangible-language-which-often-tells-more-falsehoods-than-truths/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Inculcating the various competing - competing, note - falsehoods of the major faiths into small children is a form of child abuse, and a…](https://sms4smile.com/quotes/a-c-grayling/inculcating-the-various-competing-competing-note-falsehoods-of-the/) [A.C. Grayling](https://sms4smile.com/quotes/author/a-c-grayling/) > [Many falsehoods are passing into uncontradicted history.](https://sms4smile.com/quotes/samuel-johnson/many-falsehoods-are-passing-into-uncontradicted-history/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Vulgarity is the conduct of other people, just as falsehoods are the truths of other people.](https://sms4smile.com/quotes/oscar-wilde/vulgarity-is-the-conduct-of-other-people-just-as-falsehoods-are-the/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [In the world of the Internet, there are many falsehoods. Anyone can write stuff on Wikipedia, and it doesn't have to be true.](https://sms4smile.com/quotes/tom-hulce/in-the-world-of-the-internet-there-are-many-falsehoods-anyone-can/) Tom Hulce > [“The truth is a powerful force. It is the foundation of all things. The truth is so all-consuming that it cannot be denied. You…](https://sms4smile.com/quotes/john-lewis/the-truth-is-a-powerful-force-it-is-the-foundation-of-all-things-the/) [John Lewis](https://sms4smile.com/quotes/author/john-lewis/) > [“I once came upon a definition of history as ‘the process by which complex truths are transformed into simplified falsehoods’. That is particularly true…](https://sms4smile.com/quotes/sharon-kay-penman/i-once-came-upon-a-definition-of-history-as-the-process-by-which/) [Sharon Kay Penman](https://sms4smile.com/quotes/author/sharon-kay-penman/) > [“I have now gone through the examination of the four books ascribed to Matthew, Mark, Luke and John; and when it is considered that…](https://sms4smile.com/quotes/thomas-paine/i-have-now-gone-through-the-examination-of-the-four-books-ascribed-to/) [Thomas Paine](https://sms4smile.com/quotes/author/thomas-paine/) > [“I can't admit of an old boy of a God who takes walks in his garden with a cane in his hand, who lodges…](https://sms4smile.com/quotes/gustave-flaubert/i-can-t-admit-of-an-old-boy-of-a-god-who-takes-walks-in-his-garden/) [Gustave Flaubert](https://sms4smile.com/quotes/author/gustave-flaubert/) > [ “I just wish this social institution \[religion\] wasn't based on what appears to me to be a monumental hoax built on an accumulation of… ](https://sms4smile.com/quotes/andy-rooney/i-just-wish-this-social-institution-religion-wasn-t-based-on-what/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [Alternative facts are not facts. They're falsehoods.](https://sms4smile.com/quotes/chuck-todd/alternative-facts-are-not-facts-they-re-falsehoods/) [Chuck Todd](https://sms4smile.com/quotes/author/chuck-todd/) > [“Falsehoods not only disagree with truth, but usually quarell among themselves.”](https://sms4smile.com/quotes/dwight-l-moody/falsehoods-not-only-disagree-with-truth-but-usually-quarell-among/) [Dwight L. Moody](https://sms4smile.com/quotes/author/dwight-l-moody/) > [Maybe honesty is overvalued. What's truly priceless is picking out from a stream of falsehoods the ones you most need to hear.](https://sms4smile.com/quotes/jodi-picoult/maybe-honesty-is-overvalued-what-s-truly-priceless-is-picking-out/) [Jodi Picoult](https://sms4smile.com/quotes/author/jodi-picoult/) > [That public men publish falsehoods Is nothing new. That America must accept Like the historical republics corruption and empire Has been known for years.…](https://sms4smile.com/quotes/robinson-jeffers/that-public-men-publish-falsehoods-is-nothing-new-that-america-must/) [Robinson Jeffers](https://sms4smile.com/quotes/author/robinson-jeffers/) [Browse all 89 Falsehoods quotes ](https://sms4smile.com/quotes/about/falsehoods/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent/", "about": { "@type": "Thing", "name": "Falsehoods" }, "@id": "https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg", "url": "https://sms4smile.com/quotes/i/1a8/daniel-kahneman-431_falsehoods_a-reliable-way-to-make-people-believe-in_159813.jpg", "width": 1080, "height": 1080, "caption": "“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Daniel Kahneman", "item": "https://sms4smile.com/quotes/author/daniel-kahneman/" }, { "@type": "ListItem", "position": 4, "name": "“A reliable way to make people...", "item": "https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent/" } ], "@id": "https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```