--- title: "Meaning & Key Takeaway of: A reliable way to make people believe in…" description: "\"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian i..." image: "https://sms4smile.com/quotes/i/739/daniel-kahneman-431_believe_a-reliable-way-to-make-people-believe-in_772231.jpg" --- # A reliable way to make people believe in falsehoods is… ![“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.” quote by Daniel Kahneman](https://sms4smile.com/quotes/i/739/daniel-kahneman-431_believe_a-reliable-way-to-make-people-believe-in_772231.jpg) [Download](https://sms4smile.com/quotes/i/739/daniel-kahneman-431_believe_a-reliable-way-to-make-people-believe-in_772231.jpg) [Open image](https://sms4smile.com/quotes/i/739/daniel-kahneman-431_believe_a-reliable-way-to-make-people-believe-in_772231.jpg) > “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.” [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Repeated statements feel familiar, and familiarity can be mistaken for truth, influencing beliefs and decisions. **In simple terms:** Repetition makes false ideas seem true. Key Takeaway Question repeated claims. Themes cognitive bias truth perception persuasion Mood cautious critical Type analytical educational When to use this quote - advertising - political speeches - news media - education Key Concepts availability heuristic illusory truth effect Questions to Reflect On - Why do we trust familiar statements? - How can we guard against repeated falsehoods? A Different Perspective Overreliance on repetition can spread misinformation. ★ ★ ★ ★ ★ No ratings yet [Facts](https://sms4smile.com/quotes/about/facts/) [Falsehood](https://sms4smile.com/quotes/about/falsehood/) [Falsehoods](https://sms4smile.com/quotes/about/falsehoods/) [Institutions](https://sms4smile.com/quotes/about/institutions/) [Marketers](https://sms4smile.com/quotes/about/marketers/) [People](https://sms4smile.com/quotes/about/people/) [Truth](https://sms4smile.com/quotes/about/truth/) ## Related quotes > [“A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”](https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-of-making-people-believe-in-falsehoods-is-frequent/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”](https://sms4smile.com/quotes/daniel-kahneman/a-reliable-way-to-make-people-believe-in-falsehoods-is-frequent/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“beliefs. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”](https://sms4smile.com/quotes/daniel-kahneman/beliefs-a-reliable-way-to-make-people-believe-in-falsehoods-is/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“There is another problem. Echo chambers can lead people to believe in falsehoods, and it may be difficult or impossible to correct them. Falsehoods…](https://sms4smile.com/quotes/cass-r-sunstein/there-is-another-problem-echo-chambers-can-lead-people-to-believe-in/) [Cass R. Sunstein](https://sms4smile.com/quotes/author/cass-r-sunstein/) > [If believing absurd falsehoods increase the odds of getting laid or avoiding predators, your brain will believe those falsehoods with all its metaphorical little…](https://sms4smile.com/quotes/peter-watts/if-believing-absurd-falsehoods-increase-the-odds-of-getting-laid-or/) [Peter Watts](https://sms4smile.com/quotes/author/peter-watts/) > [The frequent repetition of miracles serves to provoke, where it does not subdue, the reason of mankind.](https://sms4smile.com/quotes/edward-gibbon/the-frequent-repetition-of-miracles-serves-to-provoke-where-it-does/) [Edward Gibbon](https://sms4smile.com/quotes/author/edward-gibbon/) > [Happiness consists in frequent repetition of pleasure](https://sms4smile.com/quotes/arthur-schopenhauer/happiness-consists-in-frequent-repetition-of-pleasure/) [Arthur Schopenhauer](https://sms4smile.com/quotes/author/arthur-schopenhauer/) > [Story-telling is subject to two unavoidable defects,--frequent repetition and being soon exhausted; so that, whoever values this gift in himself, has need of a…](https://sms4smile.com/quotes/jonathan-swift/story-telling-is-subject-to-two-unavoidable-defects-frequent/) [Jonathan Swift](https://sms4smile.com/quotes/author/jonathan-swift/) > [Satiety comes of too frequent repetition and he who will not give himself leisure to be thirsty can never find the true pleasure of…](https://sms4smile.com/quotes/michel-de-montaigne/satiety-comes-of-too-frequent-repetition-and-he-who-will-not-give/) [Michel de Montaigne](https://sms4smile.com/quotes/author/michel-de-montaigne/) > [In the world of the Internet, there are many falsehoods. Anyone can write stuff on Wikipedia, and it doesn't have to be true.](https://sms4smile.com/quotes/tom-hulce/in-the-world-of-the-internet-there-are-many-falsehoods-anyone-can/) Tom Hulce > [Vulgarity is the conduct of other people, just as falsehoods are the truths of other people.](https://sms4smile.com/quotes/oscar-wilde/vulgarity-is-the-conduct-of-other-people-just-as-falsehoods-are-the/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [Many falsehoods are passing into uncontradicted history.](https://sms4smile.com/quotes/samuel-johnson/many-falsehoods-are-passing-into-uncontradicted-history/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Inculcating the various competing - competing, note - falsehoods of the major faiths into small children is a form of child abuse, and a…](https://sms4smile.com/quotes/a-c-grayling/inculcating-the-various-competing-competing-note-falsehoods-of-the/) [A.C. Grayling](https://sms4smile.com/quotes/author/a-c-grayling/) > [Tangible language, which often tells more falsehoods than truths.](https://sms4smile.com/quotes/abraham-lincoln/tangible-language-which-often-tells-more-falsehoods-than-truths/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [ A mind conscious of right laughs at the falsehoods of rumour. \[Lat., Conscia mens recti famae mendacia risit.\] ](https://sms4smile.com/quotes/ovid/a-mind-conscious-of-right-laughs-at-the-falsehoods-of-rumour-lat/) [Ovid](https://sms4smile.com/quotes/author/ovid/) ## More by Daniel Kahneman > [Economists think about what people ought to do. Psychologists watch what they actually do.](https://sms4smile.com/quotes/daniel-kahneman/economists-think-about-what-people-ought-to-do-psychologists-watch/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Belief in the Law of Small Numbers.”](https://sms4smile.com/quotes/daniel-kahneman/belief-in-the-law-of-small-numbers/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“People who are poor think like traders, but the dynamics are quite different. Unlike traders, the poor are not indifferent to the differences between…](https://sms4smile.com/quotes/daniel-kahneman/people-who-are-poor-think-like-traders-but-the-dynamics-are-quite/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”](https://sms4smile.com/quotes/daniel-kahneman/mood-evidently-affects-the-operation-of-system-1-when-we-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even…](https://sms4smile.com/quotes/daniel-kahneman/the-confidence-that-individuals-have-in-their-beliefs-depends-mostly/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“So this is my aim for watercooler conversations: improve the ability to identify and understand errors of judgment and choice, in others and eventually…](https://sms4smile.com/quotes/daniel-kahneman/so-this-is-my-aim-for-watercooler-conversations-improve-the-ability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“For example, I recently came to doubt my long-held impression that adultery is more common among politicians than among physicians or lawyers.”](https://sms4smile.com/quotes/daniel-kahneman/for-example-i-recently-came-to-doubt-my-long-held-impression-that/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.”](https://sms4smile.com/quotes/daniel-kahneman/the-idea-of-money-primes-individualism-a-reluctance-to-be-involved/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Most of the moments of our life - and I calculated, you know, the psychological present is said to be about three seconds long;…](https://sms4smile.com/quotes/daniel-kahneman/most-of-the-moments-of-our-life-and-i-calculated-you-know-the/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“knowing little makes it easier to fit everything you know into a coherent pattern.”](https://sms4smile.com/quotes/daniel-kahneman/knowing-little-makes-it-easier-to-fit-everything-you-know-into-a/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [All of us would be better investors if we just made fewer decisions.](https://sms4smile.com/quotes/daniel-kahneman/all-of-us-would-be-better-investors-if-we-just-made-fewer-decisions/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes…](https://sms4smile.com/quotes/daniel-kahneman/the-best-we-can-do-is-a-compromise-learn-to-recognize-situations-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but…](https://sms4smile.com/quotes/daniel-kahneman/a-happy-mood-loosens-the-control-of-system-2-over-performance-when-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Explore all 560 Daniel Kahneman quotes ](https://sms4smile.com/quotes/author/daniel-kahneman/) ## More Believe quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new;…](https://sms4smile.com/quotes/eric-hoffer/the-truth-seems-to-be-that-propaganda-on-its-own-cannot-force-its-way/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [There is no such word as item girl in the dictionary. People have created this word and I don't believe that I am an…](https://sms4smile.com/quotes/shefali-zariwala/there-is-no-such-word-as-item-girl-in-the-dictionary-people-have/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [“What I have a problem with is not so much religion or god, but faith. When you say you believe something in your heart…](https://sms4smile.com/quotes/penn-jillette/what-i-have-a-problem-with-is-not-so-much-religion-or-god-but-faith/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends…](https://sms4smile.com/quotes/jay-leno/bush-reiterated-his-stand-to-conservatives-opposing-his-decision-on/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Never underestimate the power of the human mind to believe what it wants to believe, no matter the conflicting evidence.](https://sms4smile.com/quotes/brian-herbert/never-underestimate-the-power-of-the-human-mind-to-believe-what-it/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [To believe in love, to be ready to give up anything for it, to be willing to risk your life for it, is the…](https://sms4smile.com/quotes/leonardo-dicaprio/to-believe-in-love-to-be-ready-to-give-up-anything-for-it-to-be/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [That's why I don't generally talk about endorsements because I don't believe we have to tell people who to vote for.](https://sms4smile.com/quotes/martin-luther-king-iii/that-s-why-i-don-t-generally-talk-about-endorsements-because-i-don-t/) [Martin Luther King III](https://sms4smile.com/quotes/author/martin-luther-king-iii/) > [Mankind have been slow to believe that order reigns in the universe-that the world is a cosmos and a chaos.](https://sms4smile.com/quotes/james-a-garfield/mankind-have-been-slow-to-believe-that-order-reigns-in-the-universe/) [James A. Garfield](https://sms4smile.com/quotes/author/james-a-garfield/) > [We instantly believe everything we think. Isn't that insane? It's good for us to explore the depravity of our minds, so we know we…](https://sms4smile.com/quotes/krishna-das/we-instantly-believe-everything-we-think-isn-t-that-insane-it-s-good/) [Krishna Das](https://sms4smile.com/quotes/author/krishna-das/) Browse all 47,704 Believe quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. 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