--- title: "Meaning & Key Takeaway of: We read advertisements ... to discover…" description: "\"We read advertisements ... to discover and enlarge our desires. We are always readyeven eagerto discover, from the announcement of a new product, what ..." image: "https://sms4smile.com/quotes/i/c06/daniel-j-boorstin-2-102327_advertisements_we-read-advertisements-to-discover-and-e_2822205.jpg" --- # We read advertisements ... to discover and enlarge our… ![“We read advertisements ... to discover and enlarge our desires. We are always readyeven eagerto discover, from the announcement of a new product, what we have all along wanted without really knowing it.” quote by Daniel J Boorstin](https://sms4smile.com/quotes/i/c06/daniel-j-boorstin-2-102327_advertisements_we-read-advertisements-to-discover-and-e_2822205.jpg) [Download](https://sms4smile.com/quotes/i/c06/daniel-j-boorstin-2-102327_advertisements_we-read-advertisements-to-discover-and-e_2822205.jpg) [Open image](https://sms4smile.com/quotes/i/c06/daniel-j-boorstin-2-102327_advertisements_we-read-advertisements-to-discover-and-e_2822205.jpg) > “We read advertisements ... to discover and enlarge our desires. We are always readyeven eagerto discover, from the announcement of a new product, what we have all along wanted without really knowing it.” Daniel J Boorstin ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ads subtly expand desires by revealing latent wants we didn’t know we had. **In simple terms:** Ads uncover hidden desires. Key Takeaway Critically evaluate advertising messages. Themes advertising consumer psychology desire formation media influence critical thinking Mood observation analysis Type advertisements:1 desire:1 things happen for a reason:0 read advertisements:0 advertisements discover:0 discover announcement:0 eagerto discover:0 When to use this quote - shopping decisions - media analysis - consumer education - null Key Concepts latent desire activation behavioral economics media literacy Questions to Reflect On - critical - aware A Different Perspective Why do ads feel like they reveal hidden needs?;How can we resist subconscious desire manipulation? ★ ★ ★ ★ ★ No ratings yet [Desire](https://sms4smile.com/quotes/about/desire/) [Things happen for a reason](https://sms4smile.com/quotes/about/things-happen-for-a-reason/) ## Related quotes > [We read advertisements ... to discover and enlarge our desires.](https://sms4smile.com/quotes/daniel-j-boorstin/we-read-advertisements-to-discover-and-enlarge-our-desires/) [Daniel J. Boorstin](https://sms4smile.com/quotes/author/daniel-j-boorstin/) > [We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a…](https://sms4smile.com/quotes/daniel-j-boorstin/we-read-advertisements-to-discover-and-enlarge-our-desires-we-are/) [Daniel J. Boorstin](https://sms4smile.com/quotes/author/daniel-j-boorstin/) > [I do not read advertisements. I would spend all of my time wanting things.](https://sms4smile.com/quotes/franz-kafka/i-do-not-read-advertisements-i-would-spend-all-of-my-time-wanting/) [Franz Kafka](https://sms4smile.com/quotes/author/franz-kafka/) > [“Or consider the fact that after people buy a new car, they often love to read advertisements that speak enthusiastically about the same car…](https://sms4smile.com/quotes/cass-r-sunstein/or-consider-the-fact-that-after-people-buy-a-new-car-they-often-love/) [Cass R. Sunstein](https://sms4smile.com/quotes/author/cass-r-sunstein/) > [No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency…](https://sms4smile.com/quotes/william-shakespeare/no-no-tis-all-men-s-office-to-speak-patience-to-those-that-wring/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/) [Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/) > [It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen…](https://sms4smile.com/quotes/gerard-j-tellis/it-is-futile-to-assume-that-an-initially-ineffective-advertisement/) Gerard J Tellis > [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/) [Haki R. Madhubuti](https://sms4smile.com/quotes/author/haki-r-madhubuti/) > [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/) [Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/) > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) > [Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [ There's a fantastic, thousand-page book by David Thomson about \[David O. Selznick\]. Again, it's not the best argument or the best advertisement for his… ](https://sms4smile.com/quotes/karina-longworth/there-s-a-fantastic-thousand-page-book-by-david-thomson-about-david-o/) [Karina Longworth](https://sms4smile.com/quotes/author/karina-longworth/) > [In advertisements for your favorite products, are women denigrated or objectified in some way? All of that is important. I would rewrite my kids'…](https://sms4smile.com/quotes/geena-davis/in-advertisements-for-your-favorite-products-are-women-denigrated-or/) [Geena Davis](https://sms4smile.com/quotes/author/geena-davis/) > [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) ## More by Daniel J Boorstin > [I have observed that the world has suffered far less from ignorance than from pretensions to knowledge. It is not skeptics or explorers but…](https://sms4smile.com/quotes/daniel-j-boorstin-2/i-have-observed-that-the-world-has-suffered-far-less-from-ignorance-2/) Daniel J Boorstin Explore all 2 Daniel J Boorstin quotes ## More Advertisements quotes > [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) > [In advertisements for your favorite products, are women denigrated or objectified in some way? All of that is important. I would rewrite my kids'…](https://sms4smile.com/quotes/geena-davis/in-advertisements-for-your-favorite-products-are-women-denigrated-or/) [Geena Davis](https://sms4smile.com/quotes/author/geena-davis/) > [ There's a fantastic, thousand-page book by David Thomson about \[David O. Selznick\]. Again, it's not the best argument or the best advertisement for his… ](https://sms4smile.com/quotes/karina-longworth/there-s-a-fantastic-thousand-page-book-by-david-thomson-about-david-o/) [Karina Longworth](https://sms4smile.com/quotes/author/karina-longworth/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) > [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/) [Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/) > [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/) [Haki R. Madhubuti](https://sms4smile.com/quotes/author/haki-r-madhubuti/) > [It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen…](https://sms4smile.com/quotes/gerard-j-tellis/it-is-futile-to-assume-that-an-initially-ineffective-advertisement/) Gerard J Tellis > [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/) [Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/) > [No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency…](https://sms4smile.com/quotes/william-shakespeare/no-no-tis-all-men-s-office-to-speak-patience-to-those-that-wring/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect…](https://sms4smile.com/quotes/richard-wiseman/unlucky-people-miss-chance-opportunities-because-they-are-too-focused/) [Richard Wiseman](https://sms4smile.com/quotes/author/richard-wiseman/) > [I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money…](https://sms4smile.com/quotes/jimmy-carter/i-think-that-the-best-approach-would-be-if-the-american-people-ever/) [Jimmy Carter](https://sms4smile.com/quotes/author/jimmy-carter/) > [On the Bowery, in the ornate carcass of a formerly grand vaudeville theater, a dance marathon limps along. The contestants, young girls and their…](https://sms4smile.com/quotes/libba-bray/on-the-bowery-in-the-ornate-carcass-of-a-formerly-grand-vaudeville/) [Libba Bray](https://sms4smile.com/quotes/author/libba-bray/) > [Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed societies of…](https://sms4smile.com/quotes/marina-abramovic/today-our-attention-is-less-than-the-television-advertisement-we-re/) [Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/) Browse all 239 Advertisements quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We read advertisements ... to discover and enlarge our desires. 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