--- title: "Meaning & Key Takeaway of: We bought the UFC when not only was it a…" description: "\"We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was n..." image: "https://sms4smile.com/quotes/i/e27/dana-white-4249_bad_we-bought-the-ufc-when-not-only-was-it-a_2804851.png" --- # We bought the UFC when not only was it a bankrupt company… ![“We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view.” quote by Dana White](https://sms4smile.com/quotes/i/e27/dana-white-4249_bad_we-bought-the-ufc-when-not-only-was-it-a_2804851.png) [Download](https://sms4smile.com/quotes/i/e27/dana-white-4249_bad_we-bought-the-ufc-when-not-only-was-it-a_2804851.png) [Open image](https://sms4smile.com/quotes/i/e27/dana-white-4249_bad_we-bought-the-ufc-when-not-only-was-it-a_2804851.png) > “We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view.” [Dana White](https://sms4smile.com/quotes/author/dana-white/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The UFC was bankrupt, stigmatized, and barred from pay‑per‑view before purchase. **In simple terms:** UFC was failing and shunned. Key Takeaway Recognize hidden value in distressed assets. Themes business turnaround stigma Mood optimistic strategic Type business strategic When to use this quote - investment decisions - sports management Key Concepts risk assessment brand rehabilitation Questions to Reflect On - What risks did you accept? - How to change public perception? A Different Perspective Revitalizing reputation is costly. ★ ★ ★ ★ ★ No ratings yet [Bad](https://sms4smile.com/quotes/about/bad/) [Bad Allowed](https://sms4smile.com/quotes/about/bad-allowed-3475711/) [Bankrupt Company](https://sms4smile.com/quotes/about/bankrupt-company-3475713/) [Bought Ufc](https://sms4smile.com/quotes/about/bought-ufc-545116/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Horrible](https://sms4smile.com/quotes/about/horrible/) [Horrible Stigma](https://sms4smile.com/quotes/about/horrible-stigma-3475712/) [Only](https://sms4smile.com/quotes/about/only/) [UFC](https://sms4smile.com/quotes/about/ufc/) [Ufc Bankrupt](https://sms4smile.com/quotes/about/ufc-bankrupt-3475710/) [Wrestling](https://sms4smile.com/quotes/about/wrestling/) ## Related quotes > [When a company goes bankrupt, you as a company have absolutely no say whatsoever as to what happens.](https://sms4smile.com/quotes/thomas-g-stemberg/when-a-company-goes-bankrupt-you-as-a-company-have-absolutely-no-say/) [Thomas G. Stemberg](https://sms4smile.com/quotes/author/thomas-g-stemberg/) > [I believe the UFC was sold based on their performance and the services they've provided, so if a company comes in and buys it,…](https://sms4smile.com/quotes/kamaru-usman/i-believe-the-ufc-was-sold-based-on-their-performance-and-the/) [Kamaru Usman](https://sms4smile.com/quotes/author/kamaru-usman/) > [This country has been very good to us, every time we have a fight in the UFC it's incredible here in Australia and we…](https://sms4smile.com/quotes/dana-white/this-country-has-been-very-good-to-us-every-time-we-have-a-fight-in/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [All you've ever seen in the UFC was the greatest athletes in the world. Never, ever did we do a freakshow and we won't.](https://sms4smile.com/quotes/dana-white/all-you-ve-ever-seen-in-the-ufc-was-the-greatest-athletes-in-the/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [The fighters in the UFC are treated very well.](https://sms4smile.com/quotes/dana-white/the-fighters-in-the-ufc-are-treated-very-well/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [In UFC there are K-1 strikers, but I want to be good at everything. You can be an elite striker, but I want to…](https://sms4smile.com/quotes/ovince-saint-preux/in-ufc-there-are-k-1-strikers-but-i-want-to-be-good-at-everything-you/) [Ovince Saint Preux](https://sms4smile.com/quotes/author/ovince-saint-preux/) > [Oh, man - I don't have just one favorite fighter, but I draw from many different aspects of each fighter. But I will say,…](https://sms4smile.com/quotes/rose-namajunas/oh-man-i-don-t-have-just-one-favorite-fighter-but-i-draw-from-many/) [Rose Namajunas](https://sms4smile.com/quotes/author/rose-namajunas/) > [I know people don't want to compare UFC to professional wrestling, but there are people who are featherweights that are selling pay-per-views. I don't…](https://sms4smile.com/quotes/rich-swann/i-know-people-don-t-want-to-compare-ufc-to-professional-wrestling-but/) [Rich Swann](https://sms4smile.com/quotes/author/rich-swann/) > [I've said it before, me and Conor are very, very good friends, and he's certaintly helped me get into the UFC, you know, it…](https://sms4smile.com/quotes/artem-lobov/i-ve-said-it-before-me-and-conor-are-very-very-good-friends-and-he-s/) [Artem Lobov](https://sms4smile.com/quotes/author/artem-lobov/) > [If you're going to make as much money as you are, when you're fighting someone else, that's the one thing I always tell people…](https://sms4smile.com/quotes/demetrious-johnson/if-you-re-going-to-make-as-much-money-as-you-are-when-you-re-fighting/) [Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/) > [I'm here to win fights and I'm here to stay in the UFC for a long time.](https://sms4smile.com/quotes/kelvin-gastelum/i-m-here-to-win-fights-and-i-m-here-to-stay-in-the-ufc-for-a-long-time/) [Kelvin Gastelum](https://sms4smile.com/quotes/author/kelvin-gastelum/) > [Talking to my trainer Eric Turner like my second or third amateur fight, I'm like how far can I make it? He said you…](https://sms4smile.com/quotes/ovince-saint-preux/talking-to-my-trainer-eric-turner-like-my-second-or-third-amateur/) [Ovince Saint Preux](https://sms4smile.com/quotes/author/ovince-saint-preux/) > [I've learned a lot, through being in the UFC since I was 22, mostly to not care what people think.](https://sms4smile.com/quotes/sean-o-malley/i-ve-learned-a-lot-through-being-in-the-ufc-since-i-was-22-mostly-to/) [Sean O'Malley](https://sms4smile.com/quotes/author/sean-o-malley/) > [I can see why the UFC would picture me as being a bit problematic, because I do say what I think.](https://sms4smile.com/quotes/dan-hardy/i-can-see-why-the-ufc-would-picture-me-as-being-a-bit-problematic/) [Dan Hardy](https://sms4smile.com/quotes/author/dan-hardy/) > [There comes a time in the UFC when you've had enough fights, you have enough experience that you're confident in your abilities and you…](https://sms4smile.com/quotes/dan-hooker/there-comes-a-time-in-the-ufc-when-you-ve-had-enough-fights-you-have/) [Dan Hooker](https://sms4smile.com/quotes/author/dan-hooker/) ## More by Dana White > [Greg Jackson is a sport killer](https://sms4smile.com/quotes/dana-white/greg-jackson-is-a-sport-killer/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [As an American, you can do whatever you want to do, and you can choose whatever side you want to be on.](https://sms4smile.com/quotes/dana-white/as-an-american-you-can-do-whatever-you-want-to-do-and-you-can-choose/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [The fighters in the UFC are treated very well.](https://sms4smile.com/quotes/dana-white/the-fighters-in-the-ufc-are-treated-very-well/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [Boxing is very one dimensional. 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As soon as two guys get into…](https://sms4smile.com/quotes/dana-white/boxing-is-very-one-dimensional-you-can-hit-to-the-head-you-can-hit-to/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [Ronda Rousey is a huge star.](https://sms4smile.com/quotes/dana-white/ronda-rousey-is-a-huge-star/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [I do everything through Twitter, YouTube or the Internet somehow.](https://sms4smile.com/quotes/dana-white/i-do-everything-through-twitter-youtube-or-the-internet-somehow/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [Whatever it is that you're passionate about, whatever it is that you absolutely love, and whatever it is that you would get up out…](https://sms4smile.com/quotes/dana-white/whatever-it-is-that-you-re-passionate-about-whatever-it-is-that-you/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [It's unbelievable how good Jon Jones really is. It's the minute he steps out of the octagon, you never know what's going to happen.](https://sms4smile.com/quotes/dana-white/it-s-unbelievable-how-good-jon-jones-really-is-it-s-the-minute-he/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [You always think as an organization, obviously if you're in sports, you want to be with ESPN. ESPN is it. But you don't really…](https://sms4smile.com/quotes/dana-white/you-always-think-as-an-organization-obviously-if-you-re-in-sports-you/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [I think you take whatever it is that you would do for free and you figure out the way to do it.](https://sms4smile.com/quotes/dana-white/i-think-you-take-whatever-it-is-that-you-would-do-for-free-and-you/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [I like to have my Pinkberry. 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I don't come out and…](https://sms4smile.com/quotes/dana-white/i-treat-people-and-i-deal-with-my-fighters-and-i-deal-with-the-fans/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [When there's millions of dollars at stake, everybody is going to look for an advantage.](https://sms4smile.com/quotes/dana-white/when-there-s-millions-of-dollars-at-stake-everybody-is-going-to-look/) [Dana White](https://sms4smile.com/quotes/author/dana-white/) > [Am I a little rough around the edges? Do I say things that people don't like sometimes? Do I swear a lot? 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