--- title: "Meaning & Key Takeaway of: I think the real risk comes in being…" description: "\"I think the real risk comes in being willing to try to be authentic.\" — Dan Wieden" image: "https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png" --- # I think the real risk comes in being willing to try to be… ![“I think the real risk comes in being willing to try to be authentic.” quote by Dan Wieden](https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png) [Download](https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png) [Open image](https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png) > “I think the real risk comes in being willing to try to be authentic.” [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Authenticity carries risk because it exposes vulnerability and potential failure. **In simple terms:** Being true can be risky. Key Takeaway Embrace authenticity despite fear. Themes authenticity risk vulnerability Mood reflective determined Type advice inspirational When to use this quote - public speaking - personal branding - leadership - creative work Key Concepts self‑expression courage Questions to Reflect On - What does authenticity cost you? - How can you protect yourself while being authentic? A Different Perspective Risk can lead to rejection or criticism. ★ ★ ★ ★ ★ No ratings yet [Authentic](https://sms4smile.com/quotes/about/authentic/) [Authenticity](https://sms4smile.com/quotes/about/authenticity/) [Risk](https://sms4smile.com/quotes/about/risk/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Willing to try](https://sms4smile.com/quotes/about/willing-to-try/) ## Related quotes > [“Buffett believes that real risk comes from the nature of certain kinds of businesses, by the simple economics of the business and from not…](https://sms4smile.com/quotes/daniel-pecaut/buffett-believes-that-real-risk-comes-from-the-nature-of-certain/) [Daniel Pecaut](https://sms4smile.com/quotes/author/daniel-pecaut/) > [You can't try to be authentic. You either are or you aren't.](https://sms4smile.com/quotes/oscar-isaac/you-can-t-try-to-be-authentic-you-either-are-or-you-aren-t/) [Oscar Isaac](https://sms4smile.com/quotes/author/oscar-isaac/) > [I try to keep it authentic and I try to keep it real, that has been my mantra from age 40 onwards.](https://sms4smile.com/quotes/mandira-bedi/i-try-to-keep-it-authentic-and-i-try-to-keep-it-real-that-has-been-my/) [Mandira Bedi](https://sms4smile.com/quotes/author/mandira-bedi/) > [I just try to be authentic.](https://sms4smile.com/quotes/dan-bilzerian/i-just-try-to-be-authentic/) [Dan Bilzerian](https://sms4smile.com/quotes/author/dan-bilzerian/) > [Innovation implies high risk, and with high risk comes failure, so you've got to be prepared for that, but if you don't risk, then…](https://sms4smile.com/quotes/michael-grade/innovation-implies-high-risk-and-with-high-risk-comes-failure-so-you/) Michael Grade > [We're not going to take the risk when it comes to the safety of the American people. No longer.](https://sms4smile.com/quotes/donald-trump/we-re-not-going-to-take-the-risk-when-it-comes-to-the-safety-of-the/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I'd love everyone to try authentic Italian food.](https://sms4smile.com/quotes/gino-d-acampo/i-d-love-everyone-to-try-authentic-italian-food/) [Gino D'Acampo](https://sms4smile.com/quotes/author/gino-d-acampo/) > [I try to be authentic - but at the same time I don't really want people prying into my personal life.](https://sms4smile.com/quotes/zooey-deschanel/i-try-to-be-authentic-but-at-the-same-time-i-don-t-really-want-people/) [Zooey Deschanel](https://sms4smile.com/quotes/author/zooey-deschanel/) > [“If you're about to take a risk--one that comes from within, one that expresses your true nature, that brings up fear after fear after…](https://sms4smile.com/quotes/kamal-ravikant/if-you-re-about-to-take-a-risk-one-that-comes-from-within-one-that/) [Kamal Ravikant](https://sms4smile.com/quotes/author/kamal-ravikant/) > [If you are going to do something, you have to do it for yourself, and that's what I try to do. I try to…](https://sms4smile.com/quotes/giannis-antetokounmpo/if-you-are-going-to-do-something-you-have-to-do-it-for-yourself-and/) [Giannis Antetokounmpo](https://sms4smile.com/quotes/author/giannis-antetokounmpo/) > [Its risky in a marriage for a man to come home too late, but it can sometimes pose an even greater risk if he…](https://sms4smile.com/quotes/marcel-achard/its-risky-in-a-marriage-for-a-man-to-come-home-too-late-but-it-can/) [Marcel Achard](https://sms4smile.com/quotes/author/marcel-achard/) > [“To love is to risk.  To not love is also to risk.  Yet when it comes to love, the greatest risk is incurred when we give…](https://sms4smile.com/quotes/craig-d-lounsbrough/to-love-is-to-risk-to-not-love-is-also-to-risk-yet-when-it-comes-to/) [Craig D. Lounsbrough](https://sms4smile.com/quotes/author/craig-d-lounsbrough/) > [Risk comes from not knowing what you're doing.](https://sms4smile.com/quotes/warren-buffett/risk-comes-from-not-knowing-what-you-re-doing/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Generally, it's a very calculated risk when it comes to making a film.](https://sms4smile.com/quotes/jackky-bhagnani/generally-it-s-a-very-calculated-risk-when-it-comes-to-making-a-film/) [Jackky Bhagnani](https://sms4smile.com/quotes/author/jackky-bhagnani/) > [If I'm cooking dinner for my hubby or designing a line or selling on QVC, I try to do it in an authentic way.…](https://sms4smile.com/quotes/khloe-kardashian/if-i-m-cooking-dinner-for-my-hubby-or-designing-a-line-or-selling-on/) [Khloe Kardashian](https://sms4smile.com/quotes/author/khloe-kardashian/) ## More by Dan Wieden > [Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative.](https://sms4smile.com/quotes/dan-wieden/chaos-is-the-only-thing-that-honestly-wants-you-to-grow-the-only/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) > [We need to get to kids who have no idea what we do. We need to open the doors wide and let them in.…](https://sms4smile.com/quotes/dan-wieden/we-need-to-get-to-kids-who-have-no-idea-what-we-do-we-need-to-open/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) > [Giant agencies are wobbling like drunkards… the rest of you should be sharpening your knives,](https://sms4smile.com/quotes/dan-wieden/giant-agencies-are-wobbling-like-drunkards-the-rest-of-you-should-be/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) > [You're not useful to me until you've made three momentous mistakes.](https://sms4smile.com/quotes/dan-wieden/you-re-not-useful-to-me-until-you-ve-made-three-momentous-mistakes/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) > [Software will never replace the Koran.](https://sms4smile.com/quotes/dan-wieden/software-will-never-replace-the-koran/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) > [Creativity is basically subversive. . . .](https://sms4smile.com/quotes/dan-wieden/creativity-is-basically-subversive/) [Dan Wieden](https://sms4smile.com/quotes/author/dan-wieden/) [Explore all 7 Dan Wieden quotes ](https://sms4smile.com/quotes/author/dan-wieden/) ## More Authentic quotes > [“RIGHT Do you do what feels right or what is seen right?”](https://sms4smile.com/quotes/kitty-downer/right-do-you-do-what-feels-right-or-what-is-seen-right/) [Kitty Downer](https://sms4smile.com/quotes/author/kitty-downer/) > [When somebody comes across as authentic and genuine and sweet, people just want to spend time with that person.](https://sms4smile.com/quotes/pete-holmes/when-somebody-comes-across-as-authentic-and-genuine-and-sweet-people/) [Pete Holmes](https://sms4smile.com/quotes/author/pete-holmes/) > [Anything that I ever do is from the heart and authentic.](https://sms4smile.com/quotes/belinda-carlisle/anything-that-i-ever-do-is-from-the-heart-and-authentic/) [Belinda Carlisle](https://sms4smile.com/quotes/author/belinda-carlisle/) > [Being authentic can be a good thing in that often people who are fixated on that are also fixated on having very high standards,…](https://sms4smile.com/quotes/edgar-meyer/being-authentic-can-be-a-good-thing-in-that-often-people-who-are/) [Edgar Meyer](https://sms4smile.com/quotes/author/edgar-meyer/) > [“REMEMBER Do you live your life according to how you want to remember it or how you will be remembered?”](https://sms4smile.com/quotes/kitty-downer/remember-do-you-live-your-life-according-to-how-you-want-to-remember/) [Kitty Downer](https://sms4smile.com/quotes/author/kitty-downer/) > [I've put my days of fantasy behind me and make authentic realistic films.](https://sms4smile.com/quotes/vikram-bhatt/i-ve-put-my-days-of-fantasy-behind-me-and-make-authentic-realistic/) [Vikram Bhatt](https://sms4smile.com/quotes/author/vikram-bhatt/) > [I think as long as you're authentic, people will relate to that.](https://sms4smile.com/quotes/charles-woodson/i-think-as-long-as-you-re-authentic-people-will-relate-to-that/) [Charles Woodson](https://sms4smile.com/quotes/author/charles-woodson/) > [I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic…](https://sms4smile.com/quotes/charlotte-ronson/i-had-always-wanted-to-expand-to-beauty-but-i-knew-i-wanted-to-be/) [Charlotte Ronson](https://sms4smile.com/quotes/author/charlotte-ronson/) > [“But now? Being a sellout is the authentic thing. When”](https://sms4smile.com/quotes/nathan-hill/but-now-being-a-sellout-is-the-authentic-thing-when/) [Nathan Hill](https://sms4smile.com/quotes/author/nathan-hill/) > [“The biggest mistake people make when trying to be authentic is just that: they try. They see these role models of what an "authentic"…](https://sms4smile.com/quotes/vironika-tugaleva/the-biggest-mistake-people-make-when-trying-to-be-authentic-is-just/) [Vironika Tugaleva](https://sms4smile.com/quotes/author/vironika-tugaleva/) > [“Some days I like to wander to old and warn our places, forests ripped apart by man and streams that carry stagnant water where…](https://sms4smile.com/quotes/nikki-rowe/some-days-i-like-to-wander-to-old-and-warn-our-places-forests-ripped/) [Nikki Rowe](https://sms4smile.com/quotes/author/nikki-rowe/) > [Christie led the way - with a bulldozer. The governor is blunt, brash, and self-consciously authentic, the antithesis to what turns off today's voters:…](https://sms4smile.com/quotes/ron-fournier/christie-led-the-way-with-a-bulldozer-the-governor-is-blunt-brash-and/) [Ron Fournier](https://sms4smile.com/quotes/author/ron-fournier/) > [“Show up authentically and synergy will meet you there.”](https://sms4smile.com/quotes/sanjo-jendayi/show-up-authentically-and-synergy-will-meet-you-there/) [Sanjo Jendayi](https://sms4smile.com/quotes/author/sanjo-jendayi/) > [Disturb reality, defy gravity, be authentic and above all... be happy!](https://sms4smile.com/quotes/joaquin-gonzalez/disturb-reality-defy-gravity-be-authentic-and-above-all-be-happy/) [Joaquin Gonzalez](https://sms4smile.com/quotes/author/joaquin-gonzalez/) > [We have to express ourselves in the most true and authentic way.](https://sms4smile.com/quotes/eugene-lee-yang/we-have-to-express-ourselves-in-the-most-true-and-authentic-way/) [Eugene Lee Yang](https://sms4smile.com/quotes/author/eugene-lee-yang/) [Browse all 784 Authentic quotes ](https://sms4smile.com/quotes/about/authentic/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think the real risk comes in being willing to try to be authentic.", "creator": { "@type": "Person", "name": "Dan Wieden" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dan-wieden/i-think-the-real-risk-comes-in-being-willing-to-try-to-be-authentic/", "about": { "@type": "Thing", "name": "Authentic" }, "@id": "https://sms4smile.com/quotes/dan-wieden/i-think-the-real-risk-comes-in-being-willing-to-try-to-be-authentic/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png", "contentUrl": "https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png", "url": "https://sms4smile.com/quotes/i/55b/dan-wieden-52247_authentic_i-think-the-real-risk-comes-in-being-wil_2476967.png", "width": 1080, "height": 1080, "caption": "“I think the real risk comes in being willing to try to be authentic.” — Dan Wieden", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dan Wieden", "item": "https://sms4smile.com/quotes/author/dan-wieden/" }, { "@type": "ListItem", "position": 4, "name": "I think the real risk comes...", "item": "https://sms4smile.com/quotes/dan-wieden/i-think-the-real-risk-comes-in-being-willing-to-try-to-be-authentic/" } ], "@id": "https://sms4smile.com/quotes/dan-wieden/i-think-the-real-risk-comes-in-being-willing-to-try-to-be-authentic/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```