--- title: "Meaning & Key Takeaway of: It's easier to find a new audience than…" description: "\"It's easier to find a new audience than to write a new speech.\" — Dan S Kennedy" image: "https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg" --- # It's easier to find a new audience than to write a new… ![“It's easier to find a new audience than to write a new speech.” quote by Dan S Kennedy](https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg) [Download](https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg) [Open image](https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg) > “It's easier to find a new audience than to write a new speech.” [Dan S Kennedy](https://sms4smile.com/quotes/author/dan-s-kennedy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Finding a new audience is often easier than creating fresh content, highlighting the power of market segmentation. **In simple terms:** New audiences are easier to find than new speeches. Key Takeaway Target fresh markets before reinventing content. Themes marketing audience development content strategy business growth Mood strategic optimistic Type practical motivational When to use this quote - product launches - online courses - public speaking Key Concepts Segmentation branding customer acquisition Questions to Reflect On - How can you balance retaining old fans while expanding? - What channels best reach new audiences? A Different Perspective Relying solely on new audiences may ignore existing loyal fans. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Audience Write](https://sms4smile.com/quotes/about/audience-write-1774086/) [Communication](https://sms4smile.com/quotes/about/communication/) [Easier](https://sms4smile.com/quotes/about/easier/) [New Audience](https://sms4smile.com/quotes/about/new-audience/) [New Speech](https://sms4smile.com/quotes/about/new-speech-3241510/) [Praise](https://sms4smile.com/quotes/about/praise/) [Speech](https://sms4smile.com/quotes/about/speech/) [Write New](https://sms4smile.com/quotes/about/write-new/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [New ways I go, a new speech comes to me; weary I grow, like all creators, of the old tongues. My spirit no longer…](https://sms4smile.com/quotes/friedrich-nietzsche/new-ways-i-go-a-new-speech-comes-to-me-weary-i-grow-like-all-creators/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [I've discovered this new electronic technique that creates new speech out of stuff that's already there.](https://sms4smile.com/quotes/brian-eno/i-ve-discovered-this-new-electronic-technique-that-creates-new-speech/) [Brian Eno](https://sms4smile.com/quotes/author/brian-eno/) > [“I made up three lists: Candidate's Accomplishments (real and imaginary), Accusations Against Opponent (including rumours, allegations, innuendos, and lies), and Empty Promises (the more…](https://sms4smile.com/quotes/rohinton-mistry/i-made-up-three-lists-candidate-s-accomplishments-real-and-imaginary/) [Rohinton Mistry](https://sms4smile.com/quotes/author/rohinton-mistry/) > [“Playing! The hardest job I ever tackled: make no mistake about that, mother. But you have no idea how frightfully interesting it is to…](https://sms4smile.com/quotes/george-bernard-shaw/playing-the-hardest-job-i-ever-tackled-make-no-mistake-about-that/) [George Bernard Shaw](https://sms4smile.com/quotes/author/george-bernard-shaw/) > [Each time I write a new piece, whether a novel, a picture book, a speech or anything, really, it has so much to do…](https://sms4smile.com/quotes/patricia-maclachlan/each-time-i-write-a-new-piece-whether-a-novel-a-picture-book-a-speech/) [Patricia MacLachlan](https://sms4smile.com/quotes/author/patricia-maclachlan/) > [The audience today has heard every joke. They know every plot. They know where you're going before you even start. That's a tough audience…](https://sms4smile.com/quotes/betty-white/the-audience-today-has-heard-every-joke-they-know-every-plot-they/) [Betty White](https://sms4smile.com/quotes/author/betty-white/) > [I don't write for an audience. I write for myself. And if I imagine an audience at all, it's the characters, but I know…](https://sms4smile.com/quotes/ursula-hegi/i-don-t-write-for-an-audience-i-write-for-myself-and-if-i-imagine-an/) [Ursula Hegi](https://sms4smile.com/quotes/author/ursula-hegi/) > [Without an audience, all your dreams will not come true at all, because you need an audience to write new songs and continue to…](https://sms4smile.com/quotes/rokia-traore/without-an-audience-all-your-dreams-will-not-come-true-at-all-because/) [Rokia Traore](https://sms4smile.com/quotes/author/rokia-traore/) > [You do not write a novel for praise, or thinking of your audience. You write for yourself; you work out between you and your…](https://sms4smile.com/quotes/bret-easton-ellis/you-do-not-write-a-novel-for-praise-or-thinking-of-your-audience-you/) [Bret Easton Ellis](https://sms4smile.com/quotes/author/bret-easton-ellis/) > [I don't write because there's an audience. I write because there is literature.](https://sms4smile.com/quotes/susan-sontag/i-don-t-write-because-there-s-an-audience-i-write-because-there-is/) [Susan Sontag](https://sms4smile.com/quotes/author/susan-sontag/) > [We understand our audience. We write to the things that concern our audience. At one point, it was civil rights. You know, during the…](https://sms4smile.com/quotes/linda-johnson-rice/we-understand-our-audience-we-write-to-the-things-that-concern-our/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I wanted the audience to write stories and then read them out if they wanted to. It's always the best part of the show…](https://sms4smile.com/quotes/sara-pascoe/i-wanted-the-audience-to-write-stories-and-then-read-them-out-if-they/) [Sara Pascoe](https://sms4smile.com/quotes/author/sara-pascoe/) > [I think about my audience when I write, to some extent. Thinking of writing for young adults, I try to keep the stories moving,…](https://sms4smile.com/quotes/william-sleator/i-think-about-my-audience-when-i-write-to-some-extent-thinking-of/) [William Sleator](https://sms4smile.com/quotes/author/william-sleator/) > [I don't perceive an audience at all when I write a book. It's pure self-indulgence.](https://sms4smile.com/quotes/irvine-welsh/i-don-t-perceive-an-audience-at-all-when-i-write-a-book-it-s-pure/) [Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/) > [Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.](https://sms4smile.com/quotes/alex-borstein/never-try-to-fit-a-target-audience-write-what-is-true-to-the/) [Alex Borstein](https://sms4smile.com/quotes/author/alex-borstein/) ## More by Dan S Kennedy > [Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer…](https://sms4smile.com/quotes/dan-s-kennedy/productivity-is-the-deliberate-strategic-investment-of-your-time/) [Dan S Kennedy](https://sms4smile.com/quotes/author/dan-s-kennedy/) > [Facts and credibility only support persuasion.](https://sms4smile.com/quotes/dan-s-kennedy/facts-and-credibility-only-support-persuasion/) [Dan S Kennedy](https://sms4smile.com/quotes/author/dan-s-kennedy/) [Explore all 3 Dan S Kennedy quotes ](https://sms4smile.com/quotes/author/dan-s-kennedy/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's easier to find a new audience than to write a new speech.", "creator": { "@type": "Person", "name": "Dan S Kennedy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dan-s-kennedy/it-s-easier-to-find-a-new-audience-than-to-write-a-new-speech/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/dan-s-kennedy/it-s-easier-to-find-a-new-audience-than-to-write-a-new-speech/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg", "url": "https://sms4smile.com/quotes/i/2f8/dan-s-kennedy-84277_audience_it-s-easier-to-find-a-new-audience-than_2256121.jpg", "width": 1080, "height": 1080, "caption": "“It's easier to find a new audience than to write a new speech.” — Dan S Kennedy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dan S Kennedy", "item": "https://sms4smile.com/quotes/author/dan-s-kennedy/" }, { "@type": "ListItem", "position": 4, "name": "It's easier to find a new...", "item": "https://sms4smile.com/quotes/dan-s-kennedy/it-s-easier-to-find-a-new-audience-than-to-write-a-new-speech/" } ], "@id": "https://sms4smile.com/quotes/dan-s-kennedy/it-s-easier-to-find-a-new-audience-than-to-write-a-new-speech/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```