--- title: "Meaning & Key Takeaway of: Eighty percent of all cultures are the…" description: "\"“Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.”\" — Curt Coffman" image: "https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg" --- # Eighty percent of all cultures are the same, it is the 20%… ![“Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.” quote by Curt Coffman](https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg) [Download](https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg) [Open image](https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg) > ““Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.”” [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Most cultures share core traits; a small portion defines their distinct identity and influences brand perception. **In simple terms:** Small differences shape culture and brands. Key Takeaway Focus on unique cultural aspects. Themes culture identity branding Mood analytical strategic Type insight marketing When to use this quote - marketing - organizational development - product design Key Concepts cultural anthropology brand strategy Questions to Reflect On - What unique cultural element drives your brand? - How can you balance uniqueness with universal appeal? A Different Perspective Overemphasis on uniqueness can alienate broader audiences. ★ ★ ★ ★ ★ No ratings yet [Brand-promise](https://sms4smile.com/quotes/about/brand-promise-23588/) [Culture](https://sms4smile.com/quotes/about/culture/) [Culture Unique](https://sms4smile.com/quotes/about/culture-unique-1993160/) [Culture-eats-strategy](https://sms4smile.com/quotes/about/culture-eats-strategy-40506/) [Cultures 20](https://sms4smile.com/quotes/about/cultures-20-5530300/) [Customer](https://sms4smile.com/quotes/about/customer/) [Eighty Percent](https://sms4smile.com/quotes/about/eighty-percent/) [Great-cultures](https://sms4smile.com/quotes/about/great-cultures-75938/) [Make Culture](https://sms4smile.com/quotes/about/make-culture-368798/) [Percent Cultures](https://sms4smile.com/quotes/about/percent-cultures-5530299/) [Slam dunk](https://sms4smile.com/quotes/about/slam-dunk/) ## Related quotes > [“Brand is how others see you, culture is how you see yourself.”](https://sms4smile.com/quotes/curt-coffman/brand-is-how-others-see-you-culture-is-how-you-see-yourself/) [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) > [“Don’t break your promise. Sweat the small stuff. Love your brand. Love your customers.”](https://sms4smile.com/quotes/ken-goldstein/don-t-break-your-promise-sweat-the-small-stuff-love-your-brand-love/) [Ken Goldstein](https://sms4smile.com/quotes/author/ken-goldstein/) > [“Culture doesn’t just eat strategy for breakfast. It eats it for every meal of the day, week, month, and year.”](https://sms4smile.com/quotes/brian-reese/culture-doesn-t-just-eat-strategy-for-breakfast-it-eats-it-for-every/) [Brian Reese](https://sms4smile.com/quotes/author/brian-reese/) > [As we become this one global culture, in some ways it's things like the weather and nature that still hold our culture as unique…](https://sms4smile.com/quotes/kate-bush/as-we-become-this-one-global-culture-in-some-ways-it-s-things-like/) [Kate Bush](https://sms4smile.com/quotes/author/kate-bush/) > [The frenzy of the little-girl culture is something very unique, and I can only say that because I was one. The obsession - I…](https://sms4smile.com/quotes/nikki-reed/the-frenzy-of-the-little-girl-culture-is-something-very-unique-and-i/) [Nikki Reed](https://sms4smile.com/quotes/author/nikki-reed/) > [Florida is a place of unparalleled diversity of backgrounds, experiences and vision. It makes our culture unique, but it can also make it difficult…](https://sms4smile.com/quotes/jeb-bush/florida-is-a-place-of-unparalleled-diversity-of-backgrounds/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [4chan's culture is unique and spreads and draws people in like no other. It's also important to realize that 4chan wasn't some overnight success,…](https://sms4smile.com/quotes/christopher-poole/4chan-s-culture-is-unique-and-spreads-and-draws-people-in-like-no/) [Christopher Poole](https://sms4smile.com/quotes/author/christopher-poole/) ## More by Curt Coffman > [“Great managers play favorites and spend most of their time with their most productive people. Not because they discriminate, but because they deserve the…](https://sms4smile.com/quotes/curt-coffman/great-managers-play-favorites-and-spend-most-of-their-time-with-their/) [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) > [“People don't change that much. Instead of trying to put in what God left out, try drawing out what God left in!”](https://sms4smile.com/quotes/curt-coffman/people-don-t-change-that-much-instead-of-trying-to-put-in-what-god/) [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) > [“Leaders must embrace those they need the most versus holding them hostage.”](https://sms4smile.com/quotes/curt-coffman/leaders-must-embrace-those-they-need-the-most-versus-holding-them/) [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) > [“Brand is how others see you, culture is how you see yourself.”](https://sms4smile.com/quotes/curt-coffman/brand-is-how-others-see-you-culture-is-how-you-see-yourself/) [Curt Coffman](https://sms4smile.com/quotes/author/curt-coffman/) [Explore all 5 Curt Coffman quotes ](https://sms4smile.com/quotes/author/curt-coffman/) ## More Brand-promise quotes > [“Don’t break your promise. Sweat the small stuff. Love your brand. Love your customers.”](https://sms4smile.com/quotes/ken-goldstein/don-t-break-your-promise-sweat-the-small-stuff-love-your-brand-love/) [Ken Goldstein](https://sms4smile.com/quotes/author/ken-goldstein/) [Browse all 2 Brand-promise quotes ](https://sms4smile.com/quotes/about/brand-promise-23588/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.”", "creator": { "@type": "Person", "name": "Curt Coffman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/curt-coffman/eighty-percent-of-all-cultures-are-the-same-it-is-the-20-that-make-a/", "about": { "@type": "Thing", "name": "Brand-promise" }, "@id": "https://sms4smile.com/quotes/curt-coffman/eighty-percent-of-all-cultures-are-the-same-it-is-the-20-that-make-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg", "url": "https://sms4smile.com/quotes/i/cb8/curt-coffman-60221_brand-promise_eighty-percent-of-all-cultures-are-the-s_697817.jpg", "width": 1080, "height": 1080, "caption": "“Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the…” — Curt Coffman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Curt Coffman", "item": "https://sms4smile.com/quotes/author/curt-coffman/" }, { "@type": "ListItem", "position": 4, "name": "“Eighty percent of all cultures are...", "item": "https://sms4smile.com/quotes/curt-coffman/eighty-percent-of-all-cultures-are-the-same-it-is-the-20-that-make-a/" } ], "@id": "https://sms4smile.com/quotes/curt-coffman/eighty-percent-of-all-cultures-are-the-same-it-is-the-20-that-make-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```