--- title: "Meaning & Key Takeaway of: The future for us is not to go bigger but…" description: "\"The future for us is not to go bigger but to go different.\" — Craig Zadan" image: "https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg" --- # The future for us is not to go bigger but to go different. ![“The future for us is not to go bigger but to go different.” quote by Craig Zadan](https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg) [Download](https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg) [Open image](https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg) > “The future for us is not to go bigger but to go different.” [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He suggests that future success lies in differentiation rather than scaling existing concepts, urging a shift toward unique approaches. **In simple terms:** Future growth needs distinct, not bigger, ideas. Key Takeaway Focus on differentiation. Themes media strategy growth creativity risk Mood strategic forward‑looking inspirational Type vision guidance When to use this quote - show development - network pitching - content creation Key Concepts market differentiation novelty seeking strategic positioning Questions to Reflect On - How can you test new ideas without losing core fans? - What metrics indicate successful differentiation? A Different Perspective Differentiation can be costly and may alienate existing audiences. ★ ★ ★ ★ ★ No ratings yet [Future](https://sms4smile.com/quotes/about/future/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [“The future is a much bigger deal than the past,”](https://sms4smile.com/quotes/stephen-fry/the-future-is-a-much-bigger-deal-than-the-past/) [Stephen Fry](https://sms4smile.com/quotes/author/stephen-fry/) > [At the core of everything I do, is not my ambition but my desire to make music. Somewhere along the line I stumbled onto…](https://sms4smile.com/quotes/el-p/at-the-core-of-everything-i-do-is-not-my-ambition-but-my-desire-to/) [El-P](https://sms4smile.com/quotes/author/el-p/) > [We don't have performances as big as 'Lemonade Mouth' on 'Zeke and Luther,' but they're both amazing experiences; just, 'Lemonade Mouth' was a bit…](https://sms4smile.com/quotes/adam-hicks/we-don-t-have-performances-as-big-as-lemonade-mouth-on-zeke-and/) [Adam Hicks](https://sms4smile.com/quotes/author/adam-hicks/) > [Your future is bigger than where you were born.](https://sms4smile.com/quotes/matthew-ashimolowo/your-future-is-bigger-than-where-you-were-born/) [Matthew Ashimolowo](https://sms4smile.com/quotes/author/matthew-ashimolowo/) > [“Fully engaged people believe the future can be bigger than the past, and they believe they can directly influence that bigger future. That’s our…](https://sms4smile.com/quotes/matthew-kelly/fully-engaged-people-believe-the-future-can-be-bigger-than-the-past/) [Matthew Kelly](https://sms4smile.com/quotes/author/matthew-kelly/) > [The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past.](https://sms4smile.com/quotes/tim-berners-lee/the-web-as-i-envisaged-it-we-have-not-seen-it-yet-the-future-is-still/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [Don't overlook the significance of your smallest opportunities for civilized behavior throughout each day. The future has no bigger moments than we experience right…](https://sms4smile.com/quotes/bo-lozoff/don-t-overlook-the-significance-of-your-smallest-opportunities-for/) [Bo Lozoff](https://sms4smile.com/quotes/author/bo-lozoff/) > [You will discover the Future is bigger then the promise, If you keep your faith,focus & footing.](https://sms4smile.com/quotes/bishop-alfred-a-owens-jr/you-will-discover-the-future-is-bigger-then-the-promise-if-you-keep/) Bishop Alfred A Owens Jr > [Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.](https://sms4smile.com/quotes/om-malik/facebook-amazon-apple-and-microsoft-are-building-their-own-versions/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [“Always make your future bigger than your past.”](https://sms4smile.com/quotes/dan-sullivan/always-make-your-future-bigger-than-your-past/) Dan Sullivan > [Baseball's future? Bigger and bigger, better and better! No question about it, it's the greatest game there is!](https://sms4smile.com/quotes/ted-williams/baseball-s-future-bigger-and-bigger-better-and-better-no-question/) [Ted Williams](https://sms4smile.com/quotes/author/ted-williams/) > [Our hope is always bigger than whatever we have now, that is why it is connected to the future. And the future is ever…](https://sms4smile.com/quotes/terry-mark/our-hope-is-always-bigger-than-whatever-we-have-now-that-is-why-it-is/) [Terry Mark](https://sms4smile.com/quotes/author/terry-mark/) > [My father was bigger than life, an entity and everyone expected us, as his offspring, to be saintettes, these little carbon copies.](https://sms4smile.com/quotes/yolanda-king/my-father-was-bigger-than-life-an-entity-and-everyone-expected-us-as/) [Yolanda King](https://sms4smile.com/quotes/author/yolanda-king/) > [I believe, I truly believe, that humans will be living off of this planet, at some point in the future. It's inevitable for us,…](https://sms4smile.com/quotes/andrew-j-feustel/i-believe-i-truly-believe-that-humans-will-be-living-off-of-this/) Andrew J. Feustel > [The future is always coming up with surprises for us, and the best way to insulate yourself from these surprises is to diversify.](https://sms4smile.com/quotes/robert-j-shiller/the-future-is-always-coming-up-with-surprises-for-us-and-the-best-way/) [Robert J. Shiller](https://sms4smile.com/quotes/author/robert-j-shiller/) ## More by Craig Zadan > [When you work on a passion project, there's always the chance that you'll get your heart broken.](https://sms4smile.com/quotes/craig-zadan/when-you-work-on-a-passion-project-there-s-always-the-chance-that-you/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [I think maybe the most important thing that we have to say is that people don't often talk about network executives being brave. You…](https://sms4smile.com/quotes/craig-zadan/i-think-maybe-the-most-important-thing-that-we-have-to-say-is-that/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [We'd never do 'The Sound of Music' because the movie was perfect.](https://sms4smile.com/quotes/craig-zadan/we-d-never-do-the-sound-of-music-because-the-movie-was-perfect/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [When we did 'Chicago' and we announced Renee Zellweger, Catherine Zeta-Jones, Richard Gere, and Queen Latifah, everybody went crazy and said, 'What are they…](https://sms4smile.com/quotes/craig-zadan/when-we-did-chicago-and-we-announced-renee-zellweger-catherine-zeta/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [Carrie Underwood clearly drove 'The Sound of Music.' For 'Peter Pan,' we had terrific actors but not stars, and we did not do nearly…](https://sms4smile.com/quotes/craig-zadan/carrie-underwood-clearly-drove-the-sound-of-music-for-peter-pan-we/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [To battle the odds - loss of interest, no funding, discouragement - requires someone who doesn't give up.](https://sms4smile.com/quotes/craig-zadan/to-battle-the-odds-loss-of-interest-no-funding-discouragement/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [We zero in on family as a theme because it makes the movies emotionally available to a universal audience.](https://sms4smile.com/quotes/craig-zadan/we-zero-in-on-family-as-a-theme-because-it-makes-the-movies/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [Neil and I share a desire for great quality in our work. If we are offered projects, look at projects, or consider projects that…](https://sms4smile.com/quotes/craig-zadan/neil-and-i-share-a-desire-for-great-quality-in-our-work-if-we-are/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [We're finding that the casting of 'A Few Good Men' is different from the musicals because the kind of actors that you need to…](https://sms4smile.com/quotes/craig-zadan/we-re-finding-that-the-casting-of-a-few-good-men-is-different-from/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [Basically, we had the idea of doing this production of 'Steel Magnolias,' and we spoke to Queen Latifah about it, and she got excited.](https://sms4smile.com/quotes/craig-zadan/basically-we-had-the-idea-of-doing-this-production-of-steel-magnolias/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [If anything's going to go wrong, it'd go wrong during 'Peter Pan,' not 'The Sound of Music.'](https://sms4smile.com/quotes/craig-zadan/if-anything-s-going-to-go-wrong-it-d-go-wrong-during-peter-pan-not/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [The reality of producing the Oscars is that it's a blood sport. With social media, everyone has a chance to voice their opinions. You…](https://sms4smile.com/quotes/craig-zadan/the-reality-of-producing-the-oscars-is-that-it-s-a-blood-sport-with/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [I don't understand how other producers who have no experience making a musical jump in and produce one.](https://sms4smile.com/quotes/craig-zadan/i-don-t-understand-how-other-producers-who-have-no-experience-making/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [It was very, very difficult to be a student in the drama department and also review my professors' school shows. I got a lot…](https://sms4smile.com/quotes/craig-zadan/it-was-very-very-difficult-to-be-a-student-in-the-drama-department/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) > [I don't think we're going to break the law in terms of what you can or can't do on TV. We're looking to do…](https://sms4smile.com/quotes/craig-zadan/i-don-t-think-we-re-going-to-break-the-law-in-terms-of-what-you-can/) [Craig Zadan](https://sms4smile.com/quotes/author/craig-zadan/) [Explore all 43 Craig Zadan quotes ](https://sms4smile.com/quotes/author/craig-zadan/) ## More Bigger quotes > [The bigger the canvas, the better I do. 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I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/) [Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/) > [I just think structure can make a book feel so much bigger. It's the architecture. You could use flimsy materials if you wanted to,…](https://sms4smile.com/quotes/jami-attenberg/i-just-think-structure-can-make-a-book-feel-so-much-bigger-it-s-the/) [Jami Attenberg](https://sms4smile.com/quotes/author/jami-attenberg/) > [I've always thought that the most extraordinary special effect you could do is to buy a child at the moment of its birth, sit…](https://sms4smile.com/quotes/clive-barker/i-ve-always-thought-that-the-most-extraordinary-special-effect-you/) [Clive Barker](https://sms4smile.com/quotes/author/clive-barker/) > [Max—you have a bigger mission than finding the flock's parents. Focus on helping the whole world, not just your friends. I held my wings…](https://sms4smile.com/quotes/james-patterson/max-you-have-a-bigger-mission-than-finding-the-flock-s-parents-focus/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [Sometimes people can write really great scenes and even a great episode, but they can't see the bigger picture.](https://sms4smile.com/quotes/m-night-shyamalan/sometimes-people-can-write-really-great-scenes-and-even-a-great/) [M. Night Shyamalan](https://sms4smile.com/quotes/author/m-night-shyamalan/) > [Never be too busy for the people you love. Never allow pursuits or possessions to become bigger priorities than your relationships. Love is what…](https://sms4smile.com/quotes/dave-willis/never-be-too-busy-for-the-people-you-love-never-allow-pursuits-or/) [Dave Willis](https://sms4smile.com/quotes/author/dave-willis/) > [If you consider yourself a part of the culture, then finances can't allow you to be bigger than the actual art form.](https://sms4smile.com/quotes/curtis-jackson/if-you-consider-yourself-a-part-of-the-culture-then-finances-can-t/) [Curtis Jackson](https://sms4smile.com/quotes/author/curtis-jackson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [ Their \[the U.S.’s\] defense budget in absolute figures is almost 25 times bigger than Russia’s. This is what in defense is referred to as… ](https://sms4smile.com/quotes/vladimir-putin/their-the-u-s-s-defense-budget-in-absolute-figures-is-almost-25-times/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [I think everyone has been annoyed at school or in their life, that's a type of bullying. So, you can take those feelings and…](https://sms4smile.com/quotes/kodi-smit-mcphee/i-think-everyone-has-been-annoyed-at-school-or-in-their-life-that-s-a/) [Kodi Smit-McPhee](https://sms4smile.com/quotes/author/kodi-smit-mcphee/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) Browse all 3,614 Bigger quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The future for us is not to go bigger but to go different.", "creator": { "@type": "Person", "name": "Craig Zadan" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/craig-zadan/the-future-for-us-is-not-to-go-bigger-but-to-go-different/", "about": { "@type": "Thing", "name": "Bigger" }, "@id": "https://sms4smile.com/quotes/craig-zadan/the-future-for-us-is-not-to-go-bigger-but-to-go-different/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg", "contentUrl": "https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg", "url": "https://sms4smile.com/quotes/i/108/craig-zadan-15338_bigger_the-future-for-us-is-not-to-go-bigger-bu_785162.jpg", "width": 1080, "height": 1080, "caption": "“The future for us is not to go bigger but to go different.” — Craig Zadan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Craig Zadan", "item": "https://sms4smile.com/quotes/author/craig-zadan/" }, { "@type": "ListItem", "position": 4, "name": "The future for us is not...", "item": "https://sms4smile.com/quotes/craig-zadan/the-future-for-us-is-not-to-go-bigger-but-to-go-different/" } ], "@id": "https://sms4smile.com/quotes/craig-zadan/the-future-for-us-is-not-to-go-bigger-but-to-go-different/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```