---
title: "Meaning & Key Takeaway of: Innovate, integrate, innovate, integrate…"
description: "\"Innovate, integrate, innovate, integrate, that's the way the industry works, ... Graphics was a stand-alone graphics card; then it's going to be a stan..."
image: "https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg"
---

#  Innovate, integrate, innovate, integrate, that's the way…

![“Innovate, integrate, innovate, integrate, that's the way the industry works, ... Graphics was a stand-alone graphics card; then it's going to be a stand-alone graphics chip; and then part of that's going to get integrated into the main CPU.” quote by Craig R. Barrett](https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg)   [Download](https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg) [Open image](https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg)

> “Innovate, integrate, innovate, integrate, that's the way the industry works, ... Graphics was a stand-alone graphics card; then it's going to be a stand-alone graphics chip; and then part of that's going to get integrated into the main CPU.”

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Technology evolves by repeatedly merging separate components into unified systems, driving efficiency and innovation.

**In simple terms:** Tech merges separate parts.

Key Takeaway

Embrace integration for progress.

Themes

technology innovation integration efficiency

Mood

optimistic forward‑looking

Type

strategic observational

When to use this quote

- computer hardware design
- consumer electronics
- software-hardware co-design

Key Concepts

systems engineering economies of scale product development

Questions to Reflect On

- How does integration affect long‑term adaptability?
- What risks arise from consolidating functions?

A Different Perspective

Integration can create dependency on single points of failure.

★ ★ ★ ★ ★   No ratings yet

[Cards](https://sms4smile.com/quotes/about/cards/) [Chips](https://sms4smile.com/quotes/about/chips/) [Graphics Card](https://sms4smile.com/quotes/about/graphics-card-2283857/) [Graphics Chip](https://sms4smile.com/quotes/about/graphics-chip-3334905/) [Industry](https://sms4smile.com/quotes/about/industry/) [Innovate Integrate](https://sms4smile.com/quotes/about/innovate-integrate-3334907/) [Integrate Innovate](https://sms4smile.com/quotes/about/integrate-innovate-3334908/) [Integrated](https://sms4smile.com/quotes/about/integrated/) [Integrating](https://sms4smile.com/quotes/about/integrating/) [Stand alone](https://sms4smile.com/quotes/about/stand-alone/) [Technology](https://sms4smile.com/quotes/about/technology/) [Way](https://sms4smile.com/quotes/about/way/) [Works Graphics](https://sms4smile.com/quotes/about/works-graphics-3334906/)

## Related quotes

> [“Hills roll as far as the eye—graphics card—can see, filled”](https://sms4smile.com/quotes/lisa-swallow/hills-roll-as-far-as-the-eye-graphics-card-can-see-filled/)

[Lisa Swallow](https://sms4smile.com/quotes/author/lisa-swallow/)

> [It is difficult to make good scalable use of a CPU like you can of a graphics card. You certainly don't want 'better or…](https://sms4smile.com/quotes/john-carmack/it-is-difficult-to-make-good-scalable-use-of-a-cpu-like-you-can-of-a/)

[John Carmack](https://sms4smile.com/quotes/author/john-carmack/)

> [At Microsoft I had many years of experience and history and seeing connections. With my direct reports, the job at Microsoft was to delegate…](https://sms4smile.com/quotes/steve-ballmer/at-microsoft-i-had-many-years-of-experience-and-history-and-seeing/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [I tend to integrate poet and scholar is by ironizing the scholarship. My hope is to disturb that space between the two so they…](https://sms4smile.com/quotes/gregory-pardlo/i-tend-to-integrate-poet-and-scholar-is-by-ironizing-the-scholarship/)

[Gregory Pardlo](https://sms4smile.com/quotes/author/gregory-pardlo/)

> [It is important to integrate immigrants into society and to welcome them in the church community](https://sms4smile.com/quotes/pope-francis/it-is-important-to-integrate-immigrants-into-society-and-to-welcome/)

[Pope Francis](https://sms4smile.com/quotes/author/pope-francis/)

> [You have to find ways of integrating what you like into your business life. And it's difficult at times, but I think over time…](https://sms4smile.com/quotes/anousheh-ansari/you-have-to-find-ways-of-integrating-what-you-like-into-your-business/)

[Anousheh Ansari](https://sms4smile.com/quotes/author/anousheh-ansari/)

> [We can never prove that we are free or integrate our freedom in any way into our objective conception of the causal order of…](https://sms4smile.com/quotes/allen-w-wood/we-can-never-prove-that-we-are-free-or-integrate-our-freedom-in-any/)

[Allen W. Wood](https://sms4smile.com/quotes/author/allen-w-wood/)

> [I also think that employees these days expect less of a separation of work and personal life. That doesn't mean that work tasks should…](https://sms4smile.com/quotes/marc-benioff/i-also-think-that-employees-these-days-expect-less-of-a-separation-of/)

[Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/)

> [The material of music is sound and silence. Integrating these is composing.](https://sms4smile.com/quotes/john-cage/the-material-of-music-is-sound-and-silence-integrating-these-is/)

[John Cage](https://sms4smile.com/quotes/author/john-cage/)

> [If you die of cancer with only openness and softness in your heart, you will live and die integrating your self.](https://sms4smile.com/quotes/john-de-ruiter/if-you-die-of-cancer-with-only-openness-and-softness-in-your-heart/)

[John de Ruiter](https://sms4smile.com/quotes/author/john-de-ruiter/)

> [I think that the global consciousness concerning all those elements that produce tension, fractions of societies, is changing in the sense that we all…](https://sms4smile.com/quotes/gilberto-gil/i-think-that-the-global-consciousness-concerning-all-those-elements/)

[Gilberto Gil](https://sms4smile.com/quotes/author/gilberto-gil/)

> [Genius differs from talent not by the amount of original thoughts, but by making the latter fertile and by positioning them properly, in other…](https://sms4smile.com/quotes/franz-grillparzer/genius-differs-from-talent-not-by-the-amount-of-original-thoughts-but/)

[Franz Grillparzer](https://sms4smile.com/quotes/author/franz-grillparzer/)

> [I think the best value to leaders is understanding the generations for the purpose of integrating a younger workforce and transferring knowledge from an…](https://sms4smile.com/quotes/chip-espinoza/i-think-the-best-value-to-leaders-is-understanding-the-generations/)

[Chip Espinoza](https://sms4smile.com/quotes/author/chip-espinoza/)

> [Schools must inquire deeper into their own practices, explore new ways to motivate their learners, make use of learning styles, introduce multiple intelligences, integrate…](https://sms4smile.com/quotes/michael-fullan/schools-must-inquire-deeper-into-their-own-practices-explore-new-ways/)

[Michael Fullan](https://sms4smile.com/quotes/author/michael-fullan/)

> [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

## More by Craig R. Barrett

> [With the help of technology, teachers will be leaders in the transformation of education around the world.](https://sms4smile.com/quotes/craig-r-barrett/with-the-help-of-technology-teachers-will-be-leaders-in-the/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [Computers aren’t magic; teachers are.](https://sms4smile.com/quotes/craig-r-barrett/computers-aren-t-magic-teachers-are/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [To be successful one must be willing to learn and apply new concepts and not be afraid of change.](https://sms4smile.com/quotes/craig-r-barrett/to-be-successful-one-must-be-willing-to-learn-and-apply-new-concepts/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [Bernard Harris is a great example of the American success story. In Dream Walker he describes how he is trying to pass on his…](https://sms4smile.com/quotes/craig-r-barrett/bernard-harris-is-a-great-example-of-the-american-success-story-in/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [It's like athletes: To be a great company you need great competitors...It's what keeps you alive and keeps you honest.](https://sms4smile.com/quotes/craig-r-barrett/it-s-like-athletes-to-be-a-great-company-you-need-great-competitors/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [Common education standards are essential for producing the educated work force America needs to remain globally competitive. This voluntary state lead effort will help…](https://sms4smile.com/quotes/craig-r-barrett/common-education-standards-are-essential-for-producing-the-educated/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

> [I don't think this has been fully understood by the United States... If you look at India, China and Russia, they all have strong…](https://sms4smile.com/quotes/craig-r-barrett/i-don-t-think-this-has-been-fully-understood-by-the-united-states-if/)

[Craig R. Barrett](https://sms4smile.com/quotes/author/craig-r-barrett/)

[Explore all 8 Craig R. Barrett quotes ](https://sms4smile.com/quotes/author/craig-r-barrett/)

## More Cards quotes

> [We cannot change the cards we are dealt, just how we play the hand.](https://sms4smile.com/quotes/randy-pausch/we-cannot-change-the-cards-we-are-dealt-just-how-we-play-the-hand/)

[Randy Pausch](https://sms4smile.com/quotes/author/randy-pausch/)

> [Less than 8 percent of private sector workers belonged to a union in 2004, and, overall, only 12.5 percent of American workers carry a…](https://sms4smile.com/quotes/linda-chavez/less-than-8-percent-of-private-sector-workers-belonged-to-a-union-in/)

[Linda Chavez](https://sms4smile.com/quotes/author/linda-chavez/)

> [ I don't see \[ Trainspotting \] as an albatross, I see it more as a calling card. It's got me out to Hollywood, I've… ](https://sms4smile.com/quotes/irvine-welsh/i-don-t-see-trainspotting-as-an-albatross-i-see-it-more-as-a-calling/)

[Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/)

> [I have yet to see someone attack Obama over his report card. A lot of people I talk to from both sides of the…](https://sms4smile.com/quotes/lupe-fiasco/i-have-yet-to-see-someone-attack-obama-over-his-report-card-a-lot-of/)

[Lupe Fiasco](https://sms4smile.com/quotes/author/lupe-fiasco/)

> [Most dressing rooms are sterile and they feel like someone else's space. But over two weeks of previews, before the show officially opens, they…](https://sms4smile.com/quotes/mathew-horne/most-dressing-rooms-are-sterile-and-they-feel-like-someone-else-s/)

[Mathew Horne](https://sms4smile.com/quotes/author/mathew-horne/)

> [What Wall Street and credit card companies are doing is really not much different from what gangsters and loan sharks do who make predatory…](https://sms4smile.com/quotes/bernie-sanders/what-wall-street-and-credit-card-companies-are-doing-is-really-not/)

[Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/)

> [Your goal should be to pay off your credit card bills in full at the end of each month and set aside money toward…](https://sms4smile.com/quotes/suze-orman/your-goal-should-be-to-pay-off-your-credit-card-bills-in-full-at-the/)

[Suze Orman](https://sms4smile.com/quotes/author/suze-orman/)

> [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/)

[Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/)

> [My first big mistake was made when, in a moment of weakness, I consented to learn the game; for a man who can frankly…](https://sms4smile.com/quotes/robert-benchley/my-first-big-mistake-was-made-when-in-a-moment-of-weakness-i/)

[Robert Benchley](https://sms4smile.com/quotes/author/robert-benchley/)

> [I got Mary pregnant and man that's all she wrote. And for my 19th birthday, I got a union card and a factory coat.](https://sms4smile.com/quotes/bruce-springsteen/i-got-mary-pregnant-and-man-that-s-all-she-wrote-and-for-my-19th/)

[Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/)

> [Whether Theresa May had stabbed has stabbed the former Mayor of London in the back and Michael Gove had stabbed him in the front.…](https://sms4smile.com/quotes/nigel-evans/whether-theresa-may-had-stabbed-has-stabbed-the-former-mayor-of/)

[Nigel Evans](https://sms4smile.com/quotes/author/nigel-evans/)

> [While you're playing cards with a regular guy or having a bite to eat with him, he seems a peaceable, good-humoured and not entirely…](https://sms4smile.com/quotes/anton-chekhov/while-you-re-playing-cards-with-a-regular-guy-or-having-a-bite-to-eat/)

[Anton Chekhov](https://sms4smile.com/quotes/author/anton-chekhov/)

> [Growing up in San Diego, my main interests were the Beatles, Louis Armstrong, 'Star Wars,' baseball cards, and drawing.](https://sms4smile.com/quotes/kyle-mooney/growing-up-in-san-diego-my-main-interests-were-the-beatles-louis/)

[Kyle Mooney](https://sms4smile.com/quotes/author/kyle-mooney/)

> [“why would white dudes want to change things when they held all the cards?”](https://sms4smile.com/quotes/wally-lamb/why-would-white-dudes-want-to-change-things-when-they-held-all-the/)

[Wally Lamb](https://sms4smile.com/quotes/author/wally-lamb/)

> [It's surprising to me how many of my friends send Christmas cards, or holiday cards, including my atheist and secular friends.](https://sms4smile.com/quotes/christopher-hitchens/it-s-surprising-to-me-how-many-of-my-friends-send-christmas-cards-or/)

[Christopher Hitchens](https://sms4smile.com/quotes/author/christopher-hitchens/)

[Browse all 2,004 Cards quotes ](https://sms4smile.com/quotes/about/cards/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Innovate, integrate, innovate, integrate, that's the way the industry works, ... Graphics was a stand-alone graphics card; then it's going to be a stand-alone graphics chip; and then part of that's going to get integrated into the main CPU.",
            "creator": {
                "@type": "Person",
                "name": "Craig R. Barrett"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/craig-r-barrett/innovate-integrate-innovate-integrate-that-s-the-way-the-industry/",
            "about": {
                "@type": "Thing",
                "name": "Cards"
            },
            "@id": "https://sms4smile.com/quotes/craig-r-barrett/innovate-integrate-innovate-integrate-that-s-the-way-the-industry/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg",
                "url": "https://sms4smile.com/quotes/i/67b/craig-r-barrett-48338_cards_innovate-integrate-innovate-integrate-th_1162623.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Innovate, integrate, innovate, integrate, that's the way the industry works, ... Graphics was a stand-alone…” — Craig R. Barrett",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Craig R. Barrett",
                    "item": "https://sms4smile.com/quotes/author/craig-r-barrett/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Innovate, integrate, innovate, integrate, that's the...",
                    "item": "https://sms4smile.com/quotes/craig-r-barrett/innovate-integrate-innovate-integrate-that-s-the-way-the-industry/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/craig-r-barrett/innovate-integrate-innovate-integrate-that-s-the-way-the-industry/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
