--- title: "Meaning & Key Takeaway of: To the extent that anyone anywhere does…" description: "\"To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the..." image: "https://sms4smile.com/quotes/i/4e6/craig-federighi-34127_anything_to-the-extent-that-anyone-anywhere-does_44396.jpg" --- # To the extent that anyone anywhere does anything… ![“To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.” quote by Craig Federighi](https://sms4smile.com/quotes/i/4e6/craig-federighi-34127_anything_to-the-extent-that-anyone-anywhere-does_44396.jpg) [Download](https://sms4smile.com/quotes/i/4e6/craig-federighi-34127_anything_to-the-extent-that-anyone-anywhere-does_44396.jpg) [Open image](https://sms4smile.com/quotes/i/4e6/craig-federighi-34127_anything_to-the-extent-that-anyone-anywhere-does_44396.jpg) > “To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.” [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple focuses on a limited set of high‑impact initiatives rather than trying to be all‑things‑to‑all‑people, emphasizing depth over breadth. **In simple terms:** Selective excellence over broad ambition. Key Takeaway Prioritize a few strengths. Themes focus strategic scope innovation company identity resource allocation Mood pragmatic confident Type leadership strategic When to use this quote - product roadmap planning - leadership communication - competitive analysis Key Concepts core competencies market positioning product strategy Practical Applications - internal strategic alignment - public branding Questions to Reflect On - What should Apple do to expand its impact without diluting focus? - How does this mindset affect employee motivation? A Different Perspective null ★ ★ ★ ★ ★ No ratings yet [Anything](https://sms4smile.com/quotes/about/anything/) [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Aren](https://sms4smile.com/quotes/about/apple-aren-656238/) [Apple Doing](https://sms4smile.com/quotes/about/apple-doing-656235/) [Doing Apple](https://sms4smile.com/quotes/about/doing-apple-656236/) [Everything](https://sms4smile.com/quotes/about/everything/) [Find](https://sms4smile.com/quotes/about/find/) [Isn Apple](https://sms4smile.com/quotes/about/isn-apple-656237/) [Technology](https://sms4smile.com/quotes/about/technology/) [Why](https://sms4smile.com/quotes/about/why/) ## Related quotes > [Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine…](https://sms4smile.com/quotes/tim-cook/our-whole-goal-in-life-is-to-give-you-something-you-didn-t-know-you/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Tell me a musician who's got rich off digital sales. Apple's doing pretty good though, right?](https://sms4smile.com/quotes/prince/tell-me-a-musician-who-s-got-rich-off-digital-sales-apple-s-doing/) [Prince](https://sms4smile.com/quotes/author/prince/) > [Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a…](https://sms4smile.com/quotes/eric-schmidt/google-s-architectural-model-around-broadband-and-services-and-so/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Although the rumors are of Apple doing an iWatch, I think that design idea is actually too limited.](https://sms4smile.com/quotes/tim-bajarin/although-the-rumors-are-of-apple-doing-an-iwatch-i-think-that-design/) [Tim Bajarin](https://sms4smile.com/quotes/author/tim-bajarin/) > [I'm convinced Apple has been doing the core/clock speed architecture right, while other OEMS are more caught up in this core count race that…](https://sms4smile.com/quotes/marques-brownlee/i-m-convinced-apple-has-been-doing-the-core-clock-speed-architecture/) [Marques Brownlee](https://sms4smile.com/quotes/author/marques-brownlee/) > [People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.](https://sms4smile.com/quotes/craig-federighi/people-who-look-at-apple-s-success-and-think-we-look-at-it-as-okay/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) ## More by Craig Federighi > [People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.](https://sms4smile.com/quotes/craig-federighi/people-who-look-at-apple-s-success-and-think-we-look-at-it-as-okay/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I believe coding is fundamental to literacy in the future.](https://sms4smile.com/quotes/craig-federighi/i-believe-coding-is-fundamental-to-literacy-in-the-future/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [New is easy. Right is hard.](https://sms4smile.com/quotes/craig-federighi/new-is-easy-right-is-hard/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [Security is an endless race - one that you can lead but never decisively win. Yesterday's best defenses cannot fend off the attacks of…](https://sms4smile.com/quotes/craig-federighi/security-is-an-endless-race-one-that-you-can-lead-but-never/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I became an engineer because I believe in the power of technology to enrich our lives.](https://sms4smile.com/quotes/craig-federighi/i-became-an-engineer-because-i-believe-in-the-power-of-technology-to/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [Our nation's vital infrastructure - such as power grids and transportation hubs - becomes more vulnerable when individual devices get hacked. Criminals and terrorists…](https://sms4smile.com/quotes/craig-federighi/our-nation-s-vital-infrastructure-such-as-power-grids-and/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I have four Macs, four iPads, and two phones, and I upgrade them all to the newest build pretty much every day.](https://sms4smile.com/quotes/craig-federighi/i-have-four-macs-four-ipads-and-two-phones-and-i-upgrade-them-all-to/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [A world where people do not care about the quality of their experience is not a good world for Apple. A world where people…](https://sms4smile.com/quotes/craig-federighi/a-world-where-people-do-not-care-about-the-quality-of-their/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [People sometimes have a view of programming that is something solitary and very technical. But programming is among the most creative, expressive, and social…](https://sms4smile.com/quotes/craig-federighi/people-sometimes-have-a-view-of-programming-that-is-something/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I think when we build something we love and that others love, then we have done our job.](https://sms4smile.com/quotes/craig-federighi/i-think-when-we-build-something-we-love-and-that-others-love-then-we/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [If you have a billion people running a phone in every corner of their lives, and all these third-party apps and all these countries…](https://sms4smile.com/quotes/craig-federighi/if-you-have-a-billion-people-running-a-phone-in-every-corner-of-their/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [Great software has seemingly limitless potential to solve human problems - and it can spread around the world in the blink of an eye.…](https://sms4smile.com/quotes/craig-federighi/great-software-has-seemingly-limitless-potential-to-solve-human/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [There's no question in my mind of the value in technology in fueling young minds. Like any other tool, if you simply throw it…](https://sms4smile.com/quotes/craig-federighi/there-s-no-question-in-my-mind-of-the-value-in-technology-in-fueling/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) [Explore all 14 Craig Federighi quotes ](https://sms4smile.com/quotes/author/craig-federighi/) ## More Anything quotes > [I guess I've never really wanted to be anything else. I've never even thought about having another job.](https://sms4smile.com/quotes/owen-farrell/i-guess-i-ve-never-really-wanted-to-be-anything-else-i-ve-never-even/) [Owen Farrell](https://sms4smile.com/quotes/author/owen-farrell/) > [I would give anything to be able to kick a ball with my son or read the kids a bedtime story.](https://sms4smile.com/quotes/rob-burrow/i-would-give-anything-to-be-able-to-kick-a-ball-with-my-son-or-read/) [Rob Burrow](https://sms4smile.com/quotes/author/rob-burrow/) > [Comfort food is really anything you want at that time. That said, I really love Naple-style pizza.](https://sms4smile.com/quotes/geoffrey-zakarian/comfort-food-is-really-anything-you-want-at-that-time-that-said-i/) [Geoffrey Zakarian](https://sms4smile.com/quotes/author/geoffrey-zakarian/) > [I haven't shut any doors, and I'm really open to anything, so I think it's just about the material and what is going to…](https://sms4smile.com/quotes/danielle-panabaker/i-haven-t-shut-any-doors-and-i-m-really-open-to-anything-so-i-think/) [Danielle Panabaker](https://sms4smile.com/quotes/author/danielle-panabaker/) > [When it really comes down to it, the job you do is more important and is more representative of who you are than your…](https://sms4smile.com/quotes/michael-cudlitz/when-it-really-comes-down-to-it-the-job-you-do-is-more-important-and/) [Michael Cudlitz](https://sms4smile.com/quotes/author/michael-cudlitz/) > [The reason I'm drawn to it is - both the off road racing and the motorcycles on the track - it takes a lot…](https://sms4smile.com/quotes/dax-shepard/the-reason-i-m-drawn-to-it-is-both-the-off-road-racing-and-the/) [Dax Shepard](https://sms4smile.com/quotes/author/dax-shepard/) > [I never did drama at school. I did it for one term, when it was compulsory, and I hated it. Tennis was the main…](https://sms4smile.com/quotes/luke-mitchell/i-never-did-drama-at-school-i-did-it-for-one-term-when-it-was/) [Luke Mitchell](https://sms4smile.com/quotes/author/luke-mitchell/) > [We live in such a special time when literally anything we can think of is possible](https://sms4smile.com/quotes/daniel-willey/we-live-in-such-a-special-time-when-literally-anything-we-can-think/) [Daniel Willey](https://sms4smile.com/quotes/author/daniel-willey/) > [You know, I'm from Baltimore; nobody has anything. When somebody had talent, I was hiring my uncle, my cousin, you know? Getting people that…](https://sms4smile.com/quotes/sisqo/you-know-i-m-from-baltimore-nobody-has-anything-when-somebody-had/) [Sisqo](https://sms4smile.com/quotes/author/sisqo/) > [I said to my agent, 'I want short, sharp, well-paid jobs because I haven't got time for anything else.'](https://sms4smile.com/quotes/billie-whitelaw/i-said-to-my-agent-i-want-short-sharp-well-paid-jobs-because-i-haven/) [Billie Whitelaw](https://sms4smile.com/quotes/author/billie-whitelaw/) > [I think anything that anyone writes thats any good is going to have a lot of autobiography.](https://sms4smile.com/quotes/stephen-adly-guirgis/i-think-anything-that-anyone-writes-thats-any-good-is-going-to-have-a/) [Stephen Adly Guirgis](https://sms4smile.com/quotes/author/stephen-adly-guirgis/) > [If the Bible is correct, and the Earth is only 6,000 years old, that means there were no dinosaurs, and museum curators have been…](https://sms4smile.com/quotes/ron-shock/if-the-bible-is-correct-and-the-earth-is-only-6-000-years-old-that/) [Ron Shock](https://sms4smile.com/quotes/author/ron-shock/) > [Don't do anything drastic like getting your eyebrows tattooed.](https://sms4smile.com/quotes/greta-lee/don-t-do-anything-drastic-like-getting-your-eyebrows-tattooed/) [Greta Lee](https://sms4smile.com/quotes/author/greta-lee/) > [Whenever you define family as anything other than a man and a woman married together, you have just introduced an ethical nightmare.](https://sms4smile.com/quotes/tony-evans/whenever-you-define-family-as-anything-other-than-a-man-and-a-woman/) [Tony Evans](https://sms4smile.com/quotes/author/tony-evans/) > [No lusting after your neighbor's house - or wife or servant or maid or ox or donkey. Don't set your heart on anything that…](https://sms4smile.com/quotes/moses/no-lusting-after-your-neighbor-s-house-or-wife-or-servant-or-maid-or/) [Moses](https://sms4smile.com/quotes/author/moses/) [Browse all 9,437 Anything quotes ](https://sms4smile.com/quotes/about/anything/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. 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