--- title: "Meaning & Key Takeaway of: Position on page Without other visual…" description: "\"“Position on page Without other visual cues, most members of your audience will start at the top left of your visual or slide and scan with their eyes ..." image: "https://sms4smile.com/quotes/i/a22/cole-nussbaumer-knaflic-20054_real-estate_position-on-page-without-other-visual-cu_2073413.jpg" --- # Position on page Without other visual cues, most members… ![“Position on page Without other visual cues, most members of your audience will start at the top left of your visual or slide and scan with their eyes in zigzag motions across the screen or page. They see the top of the page first, which makes this precious real estate. Think about putting the most…” quote by Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/i/a22/cole-nussbaumer-knaflic-20054_real-estate_position-on-page-without-other-visual-cu_2073413.jpg) [Download](https://sms4smile.com/quotes/i/a22/cole-nussbaumer-knaflic-20054_real-estate_position-on-page-without-other-visual-cu_2073413.jpg) [Open image](https://sms4smile.com/quotes/i/a22/cole-nussbaumer-knaflic-20054_real-estate_position-on-page-without-other-visual-cu_2073413.jpg) > ““Position on page Without other visual cues, most members of your audience will start at the top left of your visual or slide and scan with their eyes in zigzag motions across the screen or page. They see the top of the page first, which makes this precious real estate. Think about putting the most important thing here (see Figure 4.17). Figure 4.17 The zigzag “z” of taking in information on a screen or page”” [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People naturally start scanning a page from the top left, so placing key information there captures attention early. **In simple terms:** Place important info top‑left. Key Takeaway Prioritize critical content in the visual hierarchy. Themes design visual communication attention Mood analytical practical Type educational strategic When to use this quote - presentations - reports - web pages - infographics Key Concepts cognitive bias information hierarchy Questions to Reflect On - How can you test visual flow? - What alternatives exist for non‑left‑to‑right readers? A Different Perspective If the audience reads differently, the hierarchy may fail. ★ ★ ★ ★ ★ No ratings yet [Page Visual](https://sms4smile.com/quotes/about/page-visual-4014488/) [Position](https://sms4smile.com/quotes/about/position/) [Position Page](https://sms4smile.com/quotes/about/position-page-4014487/) [Real estate](https://sms4smile.com/quotes/about/real-estate/) [Slide Scan](https://sms4smile.com/quotes/about/slide-scan-4014489/) [Visual Cues](https://sms4smile.com/quotes/about/visual-cues-1759978/) ## Related quotes > [“Clothing, hair, shoes, accessories: these were props, visual cues, that people used to filter information and make instant assessments out of random connections, to…](https://sms4smile.com/quotes/taylor-stevens/clothing-hair-shoes-accessories-these-were-props-visual-cues-that/) [Taylor Stevens](https://sms4smile.com/quotes/author/taylor-stevens/) > [My dad had always bought and sold gold and other stuff. In '81, he went broke because of real estate, so he moved us…](https://sms4smile.com/quotes/rick-harrison/my-dad-had-always-bought-and-sold-gold-and-other-stuff-in-81-he-went/) [Rick Harrison](https://sms4smile.com/quotes/author/rick-harrison/) > [Kissing is like real estate. The most important thing is location, location, location](https://sms4smile.com/quotes/anonymous/kissing-is-like-real-estate-the-most-important-thing-is-location/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The average citizen expresses pride in the American Bill of Rights and then seeks to protect his real estate by restrictive covenants.](https://sms4smile.com/quotes/harry-allen-overstreet/the-average-citizen-expresses-pride-in-the-american-bill-of-rights/) [Harry Allen Overstreet](https://sms4smile.com/quotes/author/harry-allen-overstreet/) > [“Cotrim, who was present, said: “Those came who had a genuine interest in you and in us. The eighty would have come only as…](https://sms4smile.com/quotes/machado-de-assis/cotrim-who-was-present-said-those-came-who-had-a-genuine-interest-in/) [Machado de Assis](https://sms4smile.com/quotes/author/machado-de-assis/) > [I advise women to invest in real estate. It is the collateral to be preferred above all others, and the safest means of investing…](https://sms4smile.com/quotes/hetty-green/i-advise-women-to-invest-in-real-estate-it-is-the-collateral-to-be/) [Hetty Green](https://sms4smile.com/quotes/author/hetty-green/) > [I think the greatest thing about DVD is the quality of sound and picture; the real estate to put more extras on; and, my…](https://sms4smile.com/quotes/steven-spielberg/i-think-the-greatest-thing-about-dvd-is-the-quality-of-sound-and/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I'm tired. I am old and I have never quit pursuing my goals. I am heavily involved in real estate right now, but I…](https://sms4smile.com/quotes/larry-holmes/i-m-tired-i-am-old-and-i-have-never-quit-pursuing-my-goals-i-am/) [Larry Holmes](https://sms4smile.com/quotes/author/larry-holmes/) > [In my experience, in the real-estate business past success stories are generally not applicable to new situations. We must continually reinvent ourselves, responding to…](https://sms4smile.com/quotes/akira-mori/in-my-experience-in-the-real-estate-business-past-success-stories-are/) [Akira Mori](https://sms4smile.com/quotes/author/akira-mori/) > [My father was in real estate, banking, and land management. As family life, it was very conventional, happy, and comfortable. We weren't wealthy, but…](https://sms4smile.com/quotes/julia-child/my-father-was-in-real-estate-banking-and-land-management-as-family/) [Julia Child](https://sms4smile.com/quotes/author/julia-child/) > [Real estate funded our first creative endeavors as teenagers and we were doing what we do long before the show 'Property Brothers' was pitched.](https://sms4smile.com/quotes/drew-scott/real-estate-funded-our-first-creative-endeavors-as-teenagers-and-we/) [Drew Scott](https://sms4smile.com/quotes/author/drew-scott/) > [I've been in real estate for a long time and I always try to stay on the edge. I'm really excited about the partnership…](https://sms4smile.com/quotes/mc-hammer/i-ve-been-in-real-estate-for-a-long-time-and-i-always-try-to-stay-on/) [MC Hammer](https://sms4smile.com/quotes/author/mc-hammer/) > [“The Gift that Keeps on Giving I once had a lovely real estate client named Jane who was an elderly lady living alone. Her…](https://sms4smile.com/quotes/susan-c-young/the-gift-that-keeps-on-giving-i-once-had-a-lovely-real-estate-client/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.](https://sms4smile.com/quotes/kimbal-musk/newspapers-have-an-extraordinary-amount-of-local-content-including/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) ## More by Cole Nussbaumer Knaflic > [“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For my attention-grabbing…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/my-base-color-is-grey-not-black-to-allow-for-greater-contrast-since/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“What do you need your audience to know or do? This is the point where you think through how to make what you communicate…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/what-do-you-need-your-audience-to-know-or-do-this-is-the-point-where/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to see trends…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/the-biggest-shift-was-from-a-bar-graph-to-a-line-graph-as-we-ve/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“When you have just a number or two that you want to communicate: use the numbers directly.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/when-you-have-just-a-number-or-two-that-you-want-to-communicate-use/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Concentrate on the pearls, the information your audience needs to know.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/concentrate-on-the-pearls-the-information-your-audience-needs-to-know/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/will-you-be-encountering-each-other-for-the-first-time-through-this/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/never-again-will-you-simply-show-data-rather-you-will-create/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and have a…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/don-t-show-the-second-y-axis-instead-label-the-data-points-that/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the audience what…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/figure-5-10-add-action-title-and-annotation-in-figure-5-10-thoughtful/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it obvious how…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/affordances-in-the-field-of-design-experts-speak-of-objects-having/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart, which flips…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/horizontal-bar-chart-if-i-had-to-pick-a-single-go-to-graph-for/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In the original…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/alignment-the-single-change-having-the-biggest-impact-in-the/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“What would a successful outcome look like? If you only had a limited amount of time or a single sentence to tell your audience…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/what-would-a-successful-outcome-look-like-if-you-only-had-a-limited/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Highlighting one aspect can make other things harder to see One word of warning in using preattentive attributes: when you highlight one point in…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/highlighting-one-aspect-can-make-other-things-harder-to-see-one-word/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“We’ll discuss six principles here: proximity, similarity, enclosure, closure, continuity, and connection.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/we-ll-discuss-six-principles-here-proximity-similarity-enclosure/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) [Explore all 31 Cole Nussbaumer Knaflic quotes ](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) ## More Position quotes > [There is something more important than any ultimate weapon. That is the ultimate position-the position of total control over Earth that lies somewhere out…](https://sms4smile.com/quotes/lyndon-b-johnson/there-is-something-more-important-than-any-ultimate-weapon-that-is/) [Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/) > [ \[The Dalai Lama\] told me some years ago, "I've made every concession to China, and I've been as open and tolerant as I could,… ](https://sms4smile.com/quotes/pico-iyer/the-dalai-lama-told-me-some-years-ago-i-ve-made-every-concession-to/) [Pico Iyer](https://sms4smile.com/quotes/author/pico-iyer/) > [Our young Marines of today are courageous, willing to make sacrifices, and are marvelous team players. I am confident our Corps, and indeed our…](https://sms4smile.com/quotes/james-t-conway/our-young-marines-of-today-are-courageous-willing-to-make-sacrifices/) [James T. Conway](https://sms4smile.com/quotes/author/james-t-conway/) > [Any position I was going to be in, I was going to make the best of it. I always do.](https://sms4smile.com/quotes/eric-bledsoe/any-position-i-was-going-to-be-in-i-was-going-to-make-the-best-of-it/) [Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/) > [We have nothing in our history or position to invite aggression; we have everything to beckon us to the cultivation of relations of peace…](https://sms4smile.com/quotes/anonymous/we-have-nothing-in-our-history-or-position-to-invite-aggression-we/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To shift the structure of a sentence alters the meaning of that sentence, as definitely and inflexibly as the position of a camera alters…](https://sms4smile.com/quotes/joan-didion/to-shift-the-structure-of-a-sentence-alters-the-meaning-of-that/) [Joan Didion](https://sms4smile.com/quotes/author/joan-didion/) > [I nominate the Reverend Ian Paisley for the position of First Minister of northern Ireland](https://sms4smile.com/quotes/gerry-adams/i-nominate-the-reverend-ian-paisley-for-the-position-of-first/) [Gerry Adams](https://sms4smile.com/quotes/author/gerry-adams/) > [How do you, on the one hand, not object to Hillary Clinton being elected, and then, on the other hand, tell people, "Elect me…](https://sms4smile.com/quotes/rush-limbaugh/how-do-you-on-the-one-hand-not-object-to-hillary-clinton-being/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [For a lot of women, one of the hardest things about leadership is the desire to be liked by everyone. That's often inconsistent with…](https://sms4smile.com/quotes/sarah-weddington/for-a-lot-of-women-one-of-the-hardest-things-about-leadership-is-the/) [Sarah Weddington](https://sms4smile.com/quotes/author/sarah-weddington/) > [The families in positions of great financial power obsessively interbreed with each other. But I'm not talking about one Earth race, Jewish or non-Jewish.…](https://sms4smile.com/quotes/david-icke/the-families-in-positions-of-great-financial-power-obsessively/) [David Icke](https://sms4smile.com/quotes/author/david-icke/) > [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/) [Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/) > [I can play in any position except goalkeeper.](https://sms4smile.com/quotes/thiago-alcantara/i-can-play-in-any-position-except-goalkeeper/) [Thiago Alcantara](https://sms4smile.com/quotes/author/thiago-alcantara/) > [Adam Clayton Powell's entire political career has to be looked at in the entire context of the American history and the history of, and…](https://sms4smile.com/quotes/malcolm-x/adam-clayton-powell-s-entire-political-career-has-to-be-looked-at-in/) [Malcolm X](https://sms4smile.com/quotes/author/malcolm-x/) > [Some of my contemporaries don't want to talk about the female problem because they feel like whenever they get a teaching position or an…](https://sms4smile.com/quotes/du-yun/some-of-my-contemporaries-don-t-want-to-talk-about-the-female-problem/) [Du Yun](https://sms4smile.com/quotes/author/du-yun/) > [It's hard to change adults, and it's hard to change it from a political position or a perceived political position.](https://sms4smile.com/quotes/michelle-obama/it-s-hard-to-change-adults-and-it-s-hard-to-change-it-from-a/) [Michelle Obama](https://sms4smile.com/quotes/author/michelle-obama/) [Browse all 5,802 Position quotes ](https://sms4smile.com/quotes/about/position/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Position on page Without other visual cues, most members of your audience will start at the top left of your visual or slide and scan with their eyes in zigzag motions across the screen or page. 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