--- title: "Meaning & Key Takeaway of: The UFC thinks they run off their brand…" description: "\"The UFC thinks they run off their brand, but that's not true. The UFC runs off the fighters, so hopefully, these fighters take notice and how I'm going..." image: "https://sms4smile.com/quotes/i/2e1/colby-covington-5679_business_the-ufc-thinks-they-run-off-their-brand_1829139.jpg" --- # The UFC thinks they run off their brand, but that's not… ![“The UFC thinks they run off their brand, but that's not true. The UFC runs off the fighters, so hopefully, these fighters take notice and how I'm going about my business.” quote by Colby Covington](https://sms4smile.com/quotes/i/2e1/colby-covington-5679_business_the-ufc-thinks-they-run-off-their-brand_1829139.jpg) [Download](https://sms4smile.com/quotes/i/2e1/colby-covington-5679_business_the-ufc-thinks-they-run-off-their-brand_1829139.jpg) [Open image](https://sms4smile.com/quotes/i/2e1/colby-covington-5679_business_the-ufc-thinks-they-run-off-their-brand_1829139.jpg) > “The UFC thinks they run off their brand, but that's not true. The UFC runs off the fighters, so hopefully, these fighters take notice and how I'm going about my business.” [Colby Covington](https://sms4smile.com/quotes/author/colby-covington/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He believes the UFC’s brand success stems from its fighters, urging them to recognize this. **In simple terms:** Fighters drive the UFC’s image. Key Takeaway Acknowledge your role in a larger brand. Themes sports branding agency Mood determined assertive Type motivational strategic When to use this quote - contract negotiations - media interviews - career planning - brand building Key Concepts marketing athlete empowerment Questions to Reflect On - How can athletes influence their sport’s brand? - What responsibilities come with being a brand’s face? A Different Perspective Fighters may lack control over brand decisions. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Wrestling](https://sms4smile.com/quotes/about/wrestling/) ## Related quotes > [I'm just going to play the politic card and just whoever the UFC needs me to beat, or whoever the UFC thinks can beat…](https://sms4smile.com/quotes/uriah-hall/i-m-just-going-to-play-the-politic-card-and-just-whoever-the-ufc/) [Uriah Hall](https://sms4smile.com/quotes/author/uriah-hall/) > [I know why the UFC runs the business the way they do. I know why Conor McGregor makes a base pay of $3 million.…](https://sms4smile.com/quotes/demetrious-johnson/i-know-why-the-ufc-runs-the-business-the-way-they-do-i-know-why-conor/) [Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/) > [The UFC runs a business. It's not the Dillashaw Promotion. 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When the UFC says, 'Jump,' I'm not saying, 'How high,' because that's not fair to me.](https://sms4smile.com/quotes/colby-covington/i-m-not-a-yes-man-when-the-ufc-says-jump-i-m-not-saying-how-high/) [Colby Covington](https://sms4smile.com/quotes/author/colby-covington/) > [If the UFC doesn't like what I'm doing, it is what it is.](https://sms4smile.com/quotes/colby-covington/if-the-ufc-doesn-t-like-what-i-m-doing-it-is-what-it-is/) [Colby Covington](https://sms4smile.com/quotes/author/colby-covington/) > [I know people don't want to compare UFC to professional wrestling, but there are people who are featherweights that are selling pay-per-views. I don't…](https://sms4smile.com/quotes/rich-swann/i-know-people-don-t-want-to-compare-ufc-to-professional-wrestling-but/) [Rich Swann](https://sms4smile.com/quotes/author/rich-swann/) > [I've said it before, me and Conor are very, very good friends, and he's certaintly helped me get into the UFC, you know, it…](https://sms4smile.com/quotes/artem-lobov/i-ve-said-it-before-me-and-conor-are-very-very-good-friends-and-he-s/) [Artem Lobov](https://sms4smile.com/quotes/author/artem-lobov/) > [If you're going to make as much money as you are, when you're fighting someone else, that's the one thing I always tell people…](https://sms4smile.com/quotes/demetrious-johnson/if-you-re-going-to-make-as-much-money-as-you-are-when-you-re-fighting/) [Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/) > [I'm here to win fights and I'm here to stay in the UFC for a long time.](https://sms4smile.com/quotes/kelvin-gastelum/i-m-here-to-win-fights-and-i-m-here-to-stay-in-the-ufc-for-a-long-time/) [Kelvin Gastelum](https://sms4smile.com/quotes/author/kelvin-gastelum/) > [Talking to my trainer Eric Turner like my second or third amateur fight, I'm like how far can I make it? 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