--- title: "Meaning & Key Takeaway of: Making mountains out of molehills sells…" description: "\"Making mountains out of molehills sells more books than a study of molehills.\" — Cliff Asness" image: "https://sms4smile.com/quotes/i/fe2/cliff-asness-52370_book_making-mountains-out-of-molehills-sells_430331.jpg" --- # Making mountains out of molehills sells more books than a… ![“Making mountains out of molehills sells more books than a study of molehills.” quote by Cliff Asness](https://sms4smile.com/quotes/i/fe2/cliff-asness-52370_book_making-mountains-out-of-molehills-sells_430331.jpg) [Download](https://sms4smile.com/quotes/i/fe2/cliff-asness-52370_book_making-mountains-out-of-molehills-sells_430331.jpg) [Open image](https://sms4smile.com/quotes/i/fe2/cliff-asness-52370_book_making-mountains-out-of-molehills-sells_430331.jpg) > “Making mountains out of molehills sells more books than a study of molehills.” [Cliff Asness](https://sms4smile.com/quotes/author/cliff-asness/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Exaggerated stories sell more than modest truths, highlighting market bias toward drama. **In simple terms:** Dramatic narratives outsell factual ones. Key Takeaway Seek substance over sensationalism. Themes marketing behavior bias Mood critical analytical Type observational cautionary When to use this quote - book promotion - media consumption - critical reading Key Concepts economics psychology Questions to Reflect On - Why do we prefer drama over facts? - How can you spot hype in media? A Different Perspective Sensationalism can distort truth and mislead audiences. ★ ★ ★ ★ ★ No ratings yet [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Education](https://sms4smile.com/quotes/about/education/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Making Mountains](https://sms4smile.com/quotes/about/making-mountains-3013490/) [Molehills Sells](https://sms4smile.com/quotes/about/molehills-sells-3795035/) [Mountain](https://sms4smile.com/quotes/about/mountain/) [Mountains Molehills](https://sms4smile.com/quotes/about/mountains-molehills-2759258/) [Sells](https://sms4smile.com/quotes/about/sells/) [Sells Books](https://sms4smile.com/quotes/about/sells-books-599132/) [Study](https://sms4smile.com/quotes/about/study/) [Study Molehills](https://sms4smile.com/quotes/about/study-molehills-3795036/) ## Related quotes > [Plastic surgeons are always making mountains out of molehills.](https://sms4smile.com/quotes/dolly-parton/plastic-surgeons-are-always-making-mountains-out-of-molehills/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [“I can imagine no more successful and productive form of manufacture than that of making mountains out of molehills.”](https://sms4smile.com/quotes/g-k-chesterton/i-can-imagine-no-more-successful-and-productive-form-of-manufacture/) [G.K. Chesterton](https://sms4smile.com/quotes/author/g-k-chesterton/) > [Scandal sells books; fidelity does not.](https://sms4smile.com/quotes/coretta-scott-king/scandal-sells-books-fidelity-does-not/) [Coretta Scott King](https://sms4smile.com/quotes/author/coretta-scott-king/) > [“Life on the big slope was endurable, and sometimes more than just endurable, for the human spirit was a genius for making mountains out…](https://sms4smile.com/quotes/brian-w-aldiss/life-on-the-big-slope-was-endurable-and-sometimes-more-than-just/) [Brian W. Aldiss](https://sms4smile.com/quotes/author/brian-w-aldiss/) > [“I'm sure the only act that sells more books than a good banning is a good burning.”](https://sms4smile.com/quotes/pansy-schneider-horst/i-m-sure-the-only-act-that-sells-more-books-than-a-good-banning-is-a/) [Pansy Schneider-Horst](https://sms4smile.com/quotes/author/pansy-schneider-horst/) > [Controversy sells books.](https://sms4smile.com/quotes/robert-gottlieb/controversy-sells-books/) [Robert Gottlieb](https://sms4smile.com/quotes/author/robert-gottlieb/) > [“Word of mouth sells books. Want to sell more books, learn to write better!”](https://sms4smile.com/quotes/thomas-wilson/word-of-mouth-sells-books-want-to-sell-more-books-learn-to-write/) [Thomas Wilson](https://sms4smile.com/quotes/author/thomas-wilson/) > [I think it's an individual thing. Your mountains are my molehills.](https://sms4smile.com/quotes/jena-malone/i-think-it-s-an-individual-thing-your-mountains-are-my-molehills/) [Jena Malone](https://sms4smile.com/quotes/author/jena-malone/) > [Fox is great at making mountains out of molehills. Hannity is the best at it.](https://sms4smile.com/quotes/brian-stelter/fox-is-great-at-making-mountains-out-of-molehills-hannity-is-the-best/) [Brian Stelter](https://sms4smile.com/quotes/author/brian-stelter/) > [“Men do not stumble over mountains, but over molehills.”](https://sms4smile.com/quotes/confucius/men-do-not-stumble-over-mountains-but-over-molehills/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [“Turn your mountains into molehills by discussing God more than your difficulties.”](https://sms4smile.com/quotes/bob-goff/turn-your-mountains-into-molehills-by-discussing-god-more-than-your/) [Bob Goff](https://sms4smile.com/quotes/author/bob-goff/) > [At the end of the day, I can end up just totally wacky, because I've made mountains out of molehills. With meditation, I can…](https://sms4smile.com/quotes/ringo-starr/at-the-end-of-the-day-i-can-end-up-just-totally-wacky-because-i-ve/) [Ringo Starr](https://sms4smile.com/quotes/author/ringo-starr/) > [“Human tendency is to make mountains out of molehills. Yet when we examine our problems...we realize it's how we look at them...that really makes…](https://sms4smile.com/quotes/timothy-pina/human-tendency-is-to-make-mountains-out-of-molehills-yet-when-we/) [Timothy Pina](https://sms4smile.com/quotes/author/timothy-pina/) > [“You make mountains out of molehills.”](https://sms4smile.com/quotes/arthur-miller/you-make-mountains-out-of-molehills/) [Arthur Miller](https://sms4smile.com/quotes/author/arthur-miller/) > [I think, here's what I've realized from interviewing people, and I've been very open about my Catholicism and my love of Christ and I…](https://sms4smile.com/quotes/jay-mohr/i-think-here-s-what-i-ve-realized-from-interviewing-people-and-i-ve/) [Jay Mohr](https://sms4smile.com/quotes/author/jay-mohr/) ## More by Cliff Asness > [Hedge funds are investment pools that are relatively unconstrained in what they do. 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