--- title: "Meaning & Key Takeaway of: Much of the ability to create and…" description: "\"“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the p..." image: "https://sms4smile.com/quotes/i/37a/clayton-m-christensen-6841_good-enough_much-of-the-ability-to-create-and-mainta_1145855.jpg" --- # Much of the ability to create and maintain valuable… ![“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the present, it is the channel that addresses the piece of added value that is not yet good enough.” quote by Clayton M. Christensen](https://sms4smile.com/quotes/i/37a/clayton-m-christensen-6841_good-enough_much-of-the-ability-to-create-and-mainta_1145855.jpg) [Download](https://sms4smile.com/quotes/i/37a/clayton-m-christensen-6841_good-enough_much-of-the-ability-to-create-and-mainta_1145855.jpg) [Open image](https://sms4smile.com/quotes/i/37a/clayton-m-christensen-6841_good-enough_much-of-the-ability-to-create-and-mainta_1145855.jpg) > ““Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the present, it is the channel that addresses the piece of added value that is not yet good enough.”” [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand value has shifted from product features to the distribution channel, as channels now deliver the added value that products lack. **In simple terms:** Brands rely more on channels than products for value. Key Takeaway Focus on channel strategy to enhance brand value. Themes branding marketing innovation value creation Mood analytical strategic Type business insight When to use this quote - product launches - market entry - brand repositioning - channel partnerships Key Concepts channel economics strategic management product‑channel fit Questions to Reflect On - How can brands balance product and channel strengths? - What risks arise from over‑reliance on channels? A Different Perspective Channels can be volatile and may not guarantee lasting value. ★ ★ ★ ★ ★ No ratings yet [Added value](https://sms4smile.com/quotes/about/added-value/) [Brands Consequence](https://sms4smile.com/quotes/about/brands-consequence-3215484/) [Customer](https://sms4smile.com/quotes/about/customer/) [Good enough](https://sms4smile.com/quotes/about/good-enough/) [Maintain Valuable](https://sms4smile.com/quotes/about/maintain-valuable-3215486/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Product Channel](https://sms4smile.com/quotes/about/product-channel-3215485/) [Valuable Brands](https://sms4smile.com/quotes/about/valuable-brands-3215483/) ## Related quotes > [“Your net worth depends on your added value”](https://sms4smile.com/quotes/sunday-adelaja/your-net-worth-depends-on-your-added-value/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“No critic ever added value to the world.”](https://sms4smile.com/quotes/sravani-saha-nakhro/no-critic-ever-added-value-to-the-world/) [Sravani Saha Nakhro](https://sms4smile.com/quotes/author/sravani-saha-nakhro/) > [Bolivia also depends not only on tin and other minerals, but also depends on the gas and oil. 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We intend to grow…](https://sms4smile.com/quotes/dieter-zetsche/daimlerchrysler-made-significant-progress-in-the-year-2005-but-our/) [Dieter Zetsche](https://sms4smile.com/quotes/author/dieter-zetsche/) > [What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. 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This allows those who are looking for “an answer” to…](https://sms4smile.com/quotes/clayton-m-christensen/the-breakthrough-researcher-first-discovers-the-fundamental-causal/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids…](https://sms4smile.com/quotes/clayton-m-christensen/in-contrast-investing-time-and-energy-in-your-relationship-with-your/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member…](https://sms4smile.com/quotes/clayton-m-christensen/in-our-personal-lives-we-have-a-lot-of-businesses-going-on-i-have-a/) [Clayton M. 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We intend to grow…](https://sms4smile.com/quotes/dieter-zetsche/daimlerchrysler-made-significant-progress-in-the-year-2005-but-our/) [Dieter Zetsche](https://sms4smile.com/quotes/author/dieter-zetsche/) > [The art market does represent a sort of hyper-capitalism: it produces added value without any actual work being done.](https://sms4smile.com/quotes/thomas-koerfer/the-art-market-does-represent-a-sort-of-hyper-capitalism-it-produces/) [Thomas Koerfer](https://sms4smile.com/quotes/author/thomas-koerfer/) > [“You can be great in any area of life, just learn to convert time into added value and tangible products.”](https://sms4smile.com/quotes/sunday-adelaja/you-can-be-great-in-any-area-of-life-just-learn-to-convert-time-into/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“The dividing line between those who will be great and those who will be mediocre is the amount of time each person converts into…](https://sms4smile.com/quotes/sunday-adelaja/the-dividing-line-between-those-who-will-be-great-and-those-who-will/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [A lot of people believe they are successful because they have everything they want. 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