--- title: "Meaning & Key Takeaway of: A new-market disruption is an innovation…" description: "\"“A new-market disruption is an innovation that enables a larger population of people who previously lacked the money or skill now to begin buying and u..." image: "https://sms4smile.com/quotes/i/f0f/clayton-m-christensen-6841_disruption_a-new-market-disruption-is-an-innovation_2591808.jpg" --- # A new-market disruption is an innovation that enables a… ![“A new-market disruption is an innovation that enables a larger population of people who previously lacked the money or skill now to begin buying and using a product and doing the job for themselves.” quote by Clayton M. Christensen](https://sms4smile.com/quotes/i/f0f/clayton-m-christensen-6841_disruption_a-new-market-disruption-is-an-innovation_2591808.jpg) [Download](https://sms4smile.com/quotes/i/f0f/clayton-m-christensen-6841_disruption_a-new-market-disruption-is-an-innovation_2591808.jpg) [Open image](https://sms4smile.com/quotes/i/f0f/clayton-m-christensen-6841_disruption_a-new-market-disruption-is-an-innovation_2591808.jpg) > ““A new-market disruption is an innovation that enables a larger population of people who previously lacked the money or skill now to begin buying and using a product and doing the job for themselves.”” [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A disruption creates affordable, accessible products for people previously excluded by cost or skill. **In simple terms:** New markets let more people buy and use products. Key Takeaway Design for low‑cost accessibility. Themes innovation market expansion inclusion Mood optimistic strategic Type business inspirational When to use this quote - startups - emerging economies - product design - financial inclusion Key Concepts disruptive innovation affordability social impact Questions to Reflect On - How can we ensure new markets serve the truly underserved? - What obstacles might prevent adoption despite low cost? A Different Perspective Assumes technology alone drives adoption, ignoring cultural barriers. ★ ★ ★ ★ ★ No ratings yet [Disruption](https://sms4smile.com/quotes/about/disruption/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Investing](https://sms4smile.com/quotes/about/investing/) [Money](https://sms4smile.com/quotes/about/money/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [“Doing this requires disruption and innovation, which puts us at odds with groups who are currently responsible for daily operations and the internal bureaucracies,…](https://sms4smile.com/quotes/gene-kim/doing-this-requires-disruption-and-innovation-which-puts-us-at-odds/) [Gene Kim](https://sms4smile.com/quotes/author/gene-kim/) > [“A new market innovation occurs when a company discovers that people (individuals or businesses) are struggling to get a job done on their own…](https://sms4smile.com/quotes/anthony-ulwick/a-new-market-innovation-occurs-when-a-company-discovers-that-people/) [Anthony Ulwick](https://sms4smile.com/quotes/author/anthony-ulwick/) > [Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to…](https://sms4smile.com/quotes/diego-della-valle/of-course-china-is-an-important-new-market-for-tod-s-and-of-course-we/) [Diego Della Valle](https://sms4smile.com/quotes/author/diego-della-valle/) > [“sometimes what you need is a new market, not a new product,”](https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [I've done fairly well as a performer and a DJ in the U.K., so 'Game of Thrones' really just opened up a whole new…](https://sms4smile.com/quotes/kristian-nairn/i-ve-done-fairly-well-as-a-performer-and-a-dj-in-the-u-k-so-game-of/) [Kristian Nairn](https://sms4smile.com/quotes/author/kristian-nairn/) > [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“this is a serious development for our medical training establishment is that a host of technological enablers will fuel the disruption of specialists by…](https://sms4smile.com/quotes/clayton-m-christensen/this-is-a-serious-development-for-our-medical-training-establishment/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own…](https://sms4smile.com/quotes/clayton-m-christensen/by-doing-what-they-must-do-to-keep-their-margins-strong-and-their/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“Breakdowns create breakthroughs. Breakthroughs create more breakthroughs. More breakthroughs create friction because idiots be jealous or don’t get it or protect their little corner…](https://sms4smile.com/quotes/richie-norton/breakdowns-create-breakthroughs-breakthroughs-create-more/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [“the breakthrough researcher first discovers the fundamental causal mechanism behind the phenomena of success. This allows those who are looking for “an answer” to…](https://sms4smile.com/quotes/clayton-m-christensen/the-breakthrough-researcher-first-discovers-the-fundamental-causal/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“Systemic disruption requires us to accept that there may be no measurable data to fully substantiate our understanding of those disruptions. Imaging and exploring…](https://sms4smile.com/quotes/roger-spitz/systemic-disruption-requires-us-to-accept-that-there-may-be-no/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [“The whole notion of disruption is adolescent: It assumes that after the teenagers make a mess, the adults will come and clean it up.…](https://sms4smile.com/quotes/timothy-snyder/the-whole-notion-of-disruption-is-adolescent-it-assumes-that-after/) [Timothy Snyder](https://sms4smile.com/quotes/author/timothy-snyder/) > [“The history of the sexual vanguard in America was a long list of people who had been ridiculed, imprisoned, or subjected to violence. So…](https://sms4smile.com/quotes/emily-witt/the-history-of-the-sexual-vanguard-in-america-was-a-long-list-of/) Emily Witt > [ \[Buckminster\] Fuller was an independent operator coming up with these madcap ways of combining things with absolutely no strings attached and the fact that… ](https://sms4smile.com/quotes/jonathon-keats/buckminster-fuller-was-an-independent-operator-coming-up-with-these/) [Jonathon Keats](https://sms4smile.com/quotes/author/jonathon-keats/) > [The online education space, especially in higher education, is ripe for disruption.](https://sms4smile.com/quotes/ronnie-screwvala/the-online-education-space-especially-in-higher-education-is-ripe-for/) [Ronnie Screwvala](https://sms4smile.com/quotes/author/ronnie-screwvala/) ## More by Clayton M. Christensen > [“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.”](https://sms4smile.com/quotes/clayton-m-christensen/identifying-disruptive-footholds-means-connecting-with-specific-jobs/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“In the words of Andy Grove: “To understand a company’s strategy, look at what they actually do rather than what they say they will…](https://sms4smile.com/quotes/clayton-m-christensen/in-the-words-of-andy-grove-to-understand-a-company-s-strategy-look-at/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“disruptive technology should be framed as a marketing challenge, not a technological one.”](https://sms4smile.com/quotes/clayton-m-christensen/disruptive-technology-should-be-framed-as-a-marketing-challenge-not-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to…](https://sms4smile.com/quotes/clayton-m-christensen/the-only-way-all-people-can-have-the-opportunity-to-choose-or-reject/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make…](https://sms4smile.com/quotes/clayton-m-christensen/the-dumb-manager-theory-of-business-problems-just-didn-t-hold-water/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own…](https://sms4smile.com/quotes/clayton-m-christensen/by-doing-what-they-must-do-to-keep-their-margins-strong-and-their/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of…](https://sms4smile.com/quotes/clayton-m-christensen/every-city-and-town-in-america-would-be-bankrupt-if-they-kept-their/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“the breakthrough researcher first discovers the fundamental causal mechanism behind the phenomena of success. This allows those who are looking for “an answer” to…](https://sms4smile.com/quotes/clayton-m-christensen/the-breakthrough-researcher-first-discovers-the-fundamental-causal/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids…](https://sms4smile.com/quotes/clayton-m-christensen/in-contrast-investing-time-and-energy-in-your-relationship-with-your/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member…](https://sms4smile.com/quotes/clayton-m-christensen/in-our-personal-lives-we-have-a-lot-of-businesses-going-on-i-have-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [For 300 years, higher education was not disruptable because there was no technological core.](https://sms4smile.com/quotes/clayton-m-christensen/for-300-years-higher-education-was-not-disruptable-because-there-was/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“When commercializing disruptive technologies, they found or developed new markets that valued the attributes of the disruptive products, rather than search for a technological…](https://sms4smile.com/quotes/clayton-m-christensen/when-commercializing-disruptive-technologies-they-found-or-developed/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“This is why theory can be so valuable: it can explain what will happen, even before you experience it.”](https://sms4smile.com/quotes/clayton-m-christensen/this-is-why-theory-can-be-so-valuable-it-can-explain-what-will-happen/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“In order to really find happiness, you need to continue looking for opportunities that you believe are meaningful, in which you will be able…](https://sms4smile.com/quotes/clayton-m-christensen/in-order-to-really-find-happiness-you-need-to-continue-looking-for/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) [Explore all 96 Clayton M. Christensen quotes ](https://sms4smile.com/quotes/author/clayton-m-christensen/) ## More Disruption quotes > [The online education space, especially in higher education, is ripe for disruption.](https://sms4smile.com/quotes/ronnie-screwvala/the-online-education-space-especially-in-higher-education-is-ripe-for/) [Ronnie Screwvala](https://sms4smile.com/quotes/author/ronnie-screwvala/) > [ \[Buckminster\] Fuller was an independent operator coming up with these madcap ways of combining things with absolutely no strings attached and the fact that… ](https://sms4smile.com/quotes/jonathon-keats/buckminster-fuller-was-an-independent-operator-coming-up-with-these/) [Jonathon Keats](https://sms4smile.com/quotes/author/jonathon-keats/) > [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [“The history of the sexual vanguard in America was a long list of people who had been ridiculed, imprisoned, or subjected to violence. So…](https://sms4smile.com/quotes/emily-witt/the-history-of-the-sexual-vanguard-in-america-was-a-long-list-of/) Emily Witt > [“The whole notion of disruption is adolescent: It assumes that after the teenagers make a mess, the adults will come and clean it up.…](https://sms4smile.com/quotes/timothy-snyder/the-whole-notion-of-disruption-is-adolescent-it-assumes-that-after/) [Timothy Snyder](https://sms4smile.com/quotes/author/timothy-snyder/) > [“Systemic disruption requires us to accept that there may be no measurable data to fully substantiate our understanding of those disruptions. Imaging and exploring…](https://sms4smile.com/quotes/roger-spitz/systemic-disruption-requires-us-to-accept-that-there-may-be-no/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [“Relevance is both an antidote to avoid and a method for driving disruption.”](https://sms4smile.com/quotes/roger-spitz/relevance-is-both-an-antidote-to-avoid-and-a-method-for-driving/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [Protest beyond the law is not a departure from democracy; it is absolutely essential to it. It is a corrective to the sluggishness of…](https://sms4smile.com/quotes/howard-zinn/protest-beyond-the-law-is-not-a-departure-from-democracy-it-is/) [Howard Zinn](https://sms4smile.com/quotes/author/howard-zinn/) > [Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.](https://sms4smile.com/quotes/robert-scoble/change-is-inevitable-and-the-disruption-it-causes-often-brings-both/) [Robert Scoble](https://sms4smile.com/quotes/author/robert-scoble/) > [Civilization is in no immediate danger of running out of energy or even just out of oil. But we are running out of environment-that…](https://sms4smile.com/quotes/vijay-v-vaitheeswaran/civilization-is-in-no-immediate-danger-of-running-out-of-energy-or/) Vijay V. Vaitheeswaran > [“Root cause of inequality is the mass scale digital disruption advantage as means of wealth creation is concentrated.”](https://sms4smile.com/quotes/ziad-k-abdelnour/root-cause-of-inequality-is-the-mass-scale-digital-disruption/) [Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/) > [Back in 2011, when the weekend maintenance disruptions got more aggressive, we were told that the work on weekends and at night and midday…](https://sms4smile.com/quotes/robert-james-thomson/back-in-2011-when-the-weekend-maintenance-disruptions-got-more/) [Robert James Thomson](https://sms4smile.com/quotes/author/robert-james-thomson/) > [The U.S. couldn't play a military role in different areas like Iraq and Afghanistan without huge quantities of oil. So a shortage or disruption…](https://sms4smile.com/quotes/michael-klare/the-u-s-couldn-t-play-a-military-role-in-different-areas-like-iraq/) [Michael Klare](https://sms4smile.com/quotes/author/michael-klare/) > [Making really great music, making really great films, writing great books is an antidote to all of that. And, as people, as artists, some…](https://sms4smile.com/quotes/edward-norton/making-really-great-music-making-really-great-films-writing-great/) [Edward Norton](https://sms4smile.com/quotes/author/edward-norton/) > [Our teachers are incredibly hardworking and dedicated professionals. Having to deal with unruly pupils and disruption on a daily basis adds to their workload…](https://sms4smile.com/quotes/gavin-williamson/our-teachers-are-incredibly-hardworking-and-dedicated-professionals/) [Gavin Williamson](https://sms4smile.com/quotes/author/gavin-williamson/) [Browse all 259 Disruption quotes ](https://sms4smile.com/quotes/about/disruption/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“A new-market disruption is an innovation that enables a larger population of people who previously lacked the money or skill now to begin buying and using a product and doing the job for themselves.”", "creator": { "@type": "Person", "name": "Clayton M. 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