--- title: "Meaning & Key Takeaway of: When you improve your product so it does…" description: "\"When you improve your product so it does the customer's job better, then you gain market share.\" — Clayton Christensen" image: "https://sms4smile.com/quotes/i/41d/clayton-christensen-2433_better_when-you-improve-your-product-so-it-does_2705925.png" --- # When you improve your product so it does the customer's… ![“When you improve your product so it does the customer's job better, then you gain market share.” quote by Clayton Christensen](https://sms4smile.com/quotes/i/41d/clayton-christensen-2433_better_when-you-improve-your-product-so-it-does_2705925.png) [Download](https://sms4smile.com/quotes/i/41d/clayton-christensen-2433_better_when-you-improve-your-product-so-it-does_2705925.png) [Open image](https://sms4smile.com/quotes/i/41d/clayton-christensen-2433_better_when-you-improve-your-product-so-it-does_2705925.png) > “When you improve your product so it does the customer's job better, then you gain market share.” [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Improving a product to better serve customers increases market share. **In simple terms:** Better product, more market share. Key Takeaway Focus on customer needs. Themes business innovation competition Mood strategic analytical Type business practical When to use this quote - product design - customer feedback loops - market analysis Key Concepts economics product development Questions to Reflect On - How do you identify true customer jobs? - What metrics show improved market share? A Different Perspective May ignore external market forces. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Job](https://sms4smile.com/quotes/about/job/) [Market](https://sms4smile.com/quotes/about/market/) [Market share](https://sms4smile.com/quotes/about/market-share/) ## Related quotes > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) Peter Cohan > [Listening to other companies' customers is the best way to gain market share, while listening to the visionaries is the best way to create…](https://sms4smile.com/quotes/esther-dyson/listening-to-other-companies-customers-is-the-best-way-to-gain-market/) [Esther Dyson](https://sms4smile.com/quotes/author/esther-dyson/) > [If you continue to improve a product enough, you'll eventually ruin it.](https://sms4smile.com/quotes/david-pogue/if-you-continue-to-improve-a-product-enough-you-ll-eventually-ruin-it/) [David Pogue](https://sms4smile.com/quotes/author/david-pogue/) > [It is better to gain a foot than to stand still, even when you seek to gain a mile.](https://sms4smile.com/quotes/hubert-h-humphrey/it-is-better-to-gain-a-foot-than-to-stand-still-even-when-you-seek-to/) [Hubert H. 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